How Important Is SEO For Your Blog?

Blog Traffic Tips Weekly Newsletter

by Yaro Starak – The Blog Traffic King


I was recently putting together a lesson for the final class in the Blog Traffic School course. This lesson is part of what I call the “advanced” materials – topics focused on taking your blog beyond the 1000 daily readers we aim for in Blog Traffic School, which are discussed in the concluding sections of the course. Essentially everything in Blog Traffic School can be used to grow your blog beyond 1000 readers, but for this particular lesson I wanted to focus on the things I have found that really brought my blog above the 1000 daily visitors mark and into the 2000+ daily readers milestone.

As I sat back and thought about it I realized there was one very powerful traffic source, one that many bloggers don’t think about too much, which accounted for a lot of my traffic once my blog had matured – the search engines. I say it had to “mature” for a reason, you see my blog received barely any search traffic for at least the first 4-6 months of its life. I had purchased a new domain name ( for it and while it was very easy to get my blog at least listed in the search engines, quite a few things had to happen before I started ranking well.

Search Engine Optimization

Search engine optimization (SEO) is an area that most bloggers will never get into in any real depth. At the highest level, very technical minded people are testing and tracking things to optimize search rankings for their websites and blogs. These people use controlled tests, playing with all the variables that make up a website – the words, code, links and so forth. Once they have results the rest of us can study their findings and apply the latest “theories” as tests for our own search engine rankings. Some things work well, some don’t.

In a lot of ways search engine optimization is an art form. It has fundamental principles which make you feel like it is a science – and a lot of people working in SEO will tell you it is and they will purport to having complete control over search engine results – but they would be lying. In reality everyone who works in SEO is guessing. Yes they have some very sound principles to work from but ultimately no direct control over the deciding factors – the search engine algorithms, which is as it should be or the system could be corrupted by those in power.

Why Does SEO Matter?

So what does all this have to do with your blog? As I stated once my blog had matured and grown past its first birthday I noticed that my articles started to show up in the first page of search engine results for some pretty relevant terms for my blog’s niche. While they don’t individually provide a lot of traffic, collectively it is a steady stream of new visitors – and this is the key – these are mostly new visitors.

Search engine traffic serves to bring in new visitors to your blog. Now I of course thoroughly recommend you work on building a loyal readership for your blog, but that doesn’t mean you don’t want new visitors coming in as well. Attracting new visitors is how your blog grows, and converting those new visitors into regular readers is the process you should be aiming to complete.

How To Get More Search Traffic To Your Blog

That’s the million dollar question isn’t it! Okay, first up if you know nothing about search engine optimization and you have time to really get your teeth into it, read this article series I wrote – The Top 8 Search Engine Optimization Techniques.

In that article I have collected the most relevant things you can do to help your blog’s SEO, however there is a lot to do and you may not be up for the task. If you don’t have the time or energy for in-depth SEO then here is my advice for you –

Focus your energies on one thing – get links from authority sites.

What are authority sites? They are websites that have a lot of links from other authority sites! Aha – catch 22 you say, and yes in a way it doesn’t sound fair does it. Authority sites are websites, and blogs are included, which the search engines consider to be authority sources of information. Generally if the site has lots of traffic, links from other authority sites and people doing searches keep finding the answers they want from these sites, you have the formula for authority status. It’s a hard thing to pinpoint but virtually every niche online has a handful of authority sites. Right now I bet every website you visit on a daily basis (perhaps besides your own) is an authority site for it’s niche.

When authority sites link to your site then your site gets some of that “authority” juice. It’s that juice that will help your blog climb higher in the rankings.

For the sake of clarification I want to state that your blog’s search engine ranking is dependent on a lot of variables and just focusing on authority links is only part of the picture, but in my opinion it is the most crucial and the most difficult to accomplish. To get a link from an authority site, or preferably lots of them, and from many different authority sites, you really need to be doing spectacular things or saying spectacular things or helping people in spectacular ways or have a spectacular PR person working for you. It’s by no means easy and it doesn’t (nor should it) happen over night. This is something that you build up to over time.

So essentially, once again my advice to you regarding your blog’s search engine rankings is to become spectacular.

Yaro Starak
Spectacular Blogger and The Blog Traffic King


More Newsletters

  1. How To Choose The Right Blog Topic
  2. How To Get More Blog Comments
  3. How To Build A Popular Blog
  4. Don’t Make This Mistake With Your Blog
  5. The Secret Of My Blog’s Success – The Pillar Article
  6. Is Blogging About Your Mistakes A Good Idea?
  7. Do You Have To Blog Full Time To Succeed?
  8. How One Technique Increased My Traffic By 25%
  9. What Is A Trackback And How Can It Increase Your Blog Traffic?
  10. How To Interlink Your Blog Articles To Increase Traffic
  11. The following lessons are from my original “blog traffic king” email newsletter, my first ever email course with one lesson per week delivered for a year. There are some real gems in these articles too, so don’t skip them!

  12. How To Laser Target Your Blog Traffic
  13. How To Attract More RSS Subscribers
  14. Start Relationships For Win-Win Blogging
  15. Are You Trying To Run Before You Can Walk?
  16. Make Money From Your Blog Selling Text Links
  17. WordPress Bloggers – Install This Plugin To Boost Your Traffic
  18. The Power Of Credibility
  19. How To Deal With Negative Comments On Your Blog
  20. How To Leverage Online Forums For Blog Traffic
  21. What Is The Most Powerful Blog Traffic Technique?
  22. How Important Is SEO For Your Blog?
  23. The Death Of Link Exchanges
  24. Where To Find Photos To Use In Your Blog
  25. What Do You Want To Achieve From Blogging?
  26. Do You Blog Strategically?
  27. Don’t Forget The Newbies
  28. Competing For Attention In An Attention Deficit Blogosphere
  29. How To Be An Exceptional Blogger
  30. How To Create A Community At Your Blog
  31. Does Your Blog Have A Hook?
  32. Why Being Perfect Can Hurt Your Blog
  33. How One Blogging Technique Attracted 6000 New Subscribers
  34. Track Your Long Tail Trends For Traffic
  35. Track Your Blog Traffic Using Alexa
  36. Does Your Blog Design Matter?
  37. Why You Must Be A Thought Leader
  38. Establish Preeminence With A Pillar Article Series
  39. Is It Time For A Kick In The Pants?
  40. Why Do RSS Readers Unsubscribe From Blogs?
  41. Have You Considered Selling Ads Directly From Your Blog?
  42. Sell Direct Advertising On Your Blog Using This System
  43. How To Attract Blog Sponsors
  44. How To Kick-Start The Launch Of A New Blog
  45. Try This Tip To Attract Offline Traffic To Your Blog
  46. Apply This HTML Code Tip For Better Blog Headings
  47. The Most Powerful Blog Traffic Technique
  48. Can You Make Your Blog Readers Feel Like This…
  49. The Secret To Successful Blogging
  50. Why Bloggers Don’t Make Money From Affiliate Programs
  51. How Does Getting Paid $500 An Hour Sound To You?