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Late last year my lead generation methods started to fail. We had solid growth in 2023 and throughout the start of 2024 focusing on Google search ads and LinkedIn video ads. They both started to decline late 2024. Nothing I did changed the results. I can't say why...
You live in a bubble. I live in a bubble too. Today I really got a reminder of this... I've been planning a marketing experiment for my company. The short version of this plan is to go after larger clients. Right now our positioning is focused on the entrepreneur,...
Once on a podcast Tim Ferriss was asked to describe what his day is like. His answer was deceptively simple... "I spend most of my time thinking." I'm paraphrasing here, but this was the general message. He didn't talk about tasks or goals or morning...
I recently came to terms with a brutal truth about scaling a business. We did an analysis of our company churn rate (client subscription cancelations) and the numbers came up pretty good. The data showed 2.5% to 3% churn on average (we lose 3% of our clients each...
When I was in high school I was forced to get up at 6:30am to do a 1.5 hour commute to school. I hated it. I especially hated my alarm clock. I promised myself that when I was older I’d never need an alarm again. I kept that promise. I’ve slept-in for the past 25...
Differentiation. It’s one of the most powerful marketing tools. To be different is a perception, which means it is malleable. It can be influenced – this is why we study marketing, to learn how to influence people to purchase our products and services. The internet is...
How long is your sales cycle? Long enough to make the sale. That’s a tongue-in-cheek answer but it is the answer. The sales cycle for my services business is short… Discovery > Website > Sales Call > Purchase This can all happen in 24-48 hours. My education...
Nuance. Nuance is what you know because of the things you saw before. You can't have it without time. I'm convinced nuance is also a feeder for intuition. Take for example what happened recently with my LinkedIn ad campaigns... There is a targeting setting I turned on...
A true 'recurring income' product or service doesn't exist. I say this even as right now I have several customers who have been paying a subscription to my company for over six years. A long time ago I got real excited about having a subscription product or even...
Overwhelming proof. It's the most powerful force in marketing. If you watched late night TV infomercials you've seen it in action. Customer faces appear, one after the other, talking about how their life changed thanks this incredible ab-rolling machine. They just...
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