My Top 8 Search Engine Optimization Tips – Part 1

I joined Perry Marshall’s Renaissance Club to get my copy of the Definitive Guide To Google AdWords at the discounted rate, however I’ve started to realize there is a lot more value in it than just the AdWords eBook, which I guess makes sense since Perry wants people to stay subscribed to his club, so he must keep dishing out good stuff.

Just this morning I had a listen to one of the CDs you receive when you first join the club. This one was with Brad Fallon, the search engine optimization (SEO) expert. It formed the third part of the Jay Abraham’s Power To Profits seminar series that was completed earlier this year with Perry, Brad and Ken McCarthy. You get this CD, titled “The 8 Essential Things You REALLY Need to Know About Search Engine Optimization“, when you first join Perry’s club, along with the two other CDs that make up the seminar.

Who Is Brad Fallon?

You have probably noticed Brad Fallon’s name, his free e-course and SEO product, Stomping The Search Engines, pop up in the yellow boxes on this blog lately. This is because I know Brad is the real deal after reading his material and listening to his audio and I feel confident recommending him to you as one of a handful of SEO experts that I trust. Much of my understanding of SEO, in particular about sitemaps, has come from Brad. He also has the credentials to back up his products, having grown his business My Wedding Favours from brand new in January 2004 to about $700,000 per month operation 15 months later, mostly thanks to his position in the search engines (his site is number one for most of his key phrases, including “wedding favors“).

As a result of his success with his online store he went on to teach others how to get great results in natural search engine rankings. The audio CD I just listened to had some fantastic materials on the 80/20 of SEO activities we should all be doing. Brad’s skills have come from testing things on his websites and research – lots of real life testing to see what works and what doesn’t. Perhaps more importantly he knows what might be sound SEO practice but falls into the 80% of activities that only have 20% impact on your search engine performance, so shouldn’t be prioritized, and the 20% of activities that have the greatest impact that you need to devote most of your time to.

The 80/20 Rule For Search Engine Marketing

When I say 80/20, I mean the 20% of activities that account for the 80% of results you get. In this case it’s the 20% of things you should spend the most time regarding optimizing your website to get the 80% of results in search engines. Wasting time with the other 80% that produces 20% of the results is obviously not a good idea. If you are at all familiar with this principle, and you will be if you read my blog regularly since I reference to it a lot, then you know that the 80/20 equation is not a strict mathematical rule but definitely is something that every business should heed.

There are very few variables in any organisation that account for the majority of results. When I say variables I mean anything from people, marketing methods, customers, infrastructure, systems, suppliers, products, pricing points, seasons – anything and everything, can usually fit nicely into a 80/20 relationship. In this case I am discussing the 80/20 of search engine optimization techniques – these are the activities that you should spend the majority of your time on.

The Top 8 Search Engine Optimization Techniques

I’m going to list the top 8 techniques that Brad discussed in the seminar. Bear in mind that I’m only going to briefly review them since it wouldn’t be fair to Brad, Perry or any of the guys selling this stuff if I simply reposted all their materials. The fact is I couldn’t do it anyway, it would take a 50 page post to cover everything Brad discussed in the audio CD. If you are interested in having a listen to this CD I suggest you try Perry’s Renaissance Club.

Brad broke down his top 8 list into two categories – On-Page SEO and Off-Page SEO. On-Page refers to things you can do to your website, Off-Page refers to the things that happen to your website from other sites (usually talking about incoming links from other sites). Let’s start with On-Page since you can action these items immediately and test results.

On-Page SEO

1. Title Tags

If you are at all familiar with SEO then I’m sure you would have seen this one coming. The fact is, and this has been proven time and time again, what you put in your title tags is the most influential variable to determine how your pages show up in natural (organic) search results.

Brad gave an excellent example of how he played with slight changes to the title tag of his Wedding Favors home page causing a dramatic change to his search engine result page (SERP) placement. He was sitting at number 2 on Google and was testing methods to get his site into number 1. With Google you can make a change to your title tags and within 24-36 hours you will see the results. His results were often quite dramatic, dropping to number 9, then completely gone, and finally finding the combination of title tag phrases that resulted in a number one ranking. He now owns the number one ranking in Google and Yahoo!.

During this process Brad recommended that you optimize for only two to three key phrases per page. The keyphrases that start the title tag (the ones on the left) have the most power, so should be selected very carefully. His example was interesting because it showed how his three key phrases for his homepage were adjusted to create a number one ranking for all three of his phrases (Wedding Favors – Wedding Party Favors – Bridal Shower Favors). It wasn’t very complicated, just moving words around and seeing what happened. Not rocket science, just practical testing. I have since added an entry to my ‘to-do’ list for to start testing title phrases again.

2. Keyword Density

Keyword density was listed the second most important on-page factor in the 80/20 of SEO activities. Keyword density is the percentage of times your keywords appear on a given page. There is no strict rule or percentage to aim for but Brad offered a very sound practice to determine what works – copy what your competitors do. Search for your key phrases, the phrases you want to show up for in the search engines and see what the current top result site’s keyword density is.

To do this Brad gave away this fantastic little gem of a resource – go to this website – and use it to test out the keyword density of your competitors pages and your pages. See how the number one site handles their keyword density – how often in title tags, heading tags, alt tags, body content and other areas of their site certain keyword phrases appear and then copy their techniques. Once you have your on-page keyword density equal or better than your competitors then all you have to do is worry about your off-page SEO to beat them (and test test test!).

3. Site Structure

Site structure covers the way your site is linked together internally. Brad didn’t talk too much about this and I know why – he’d need a full seminar just to explain all the different things you can work on! However I think there is one really important thing to mention regarding site structure and I know Brad would agree with me – it’s your sitemap – whether you have one to begin with and how you structure it. My suggestion is you do Brad’s free e-course that covers a lot on site structure and in particular sitemaps. It’s free so there is no reason why you shouldn’t do it.

4. Internal Links

You have to remember that Google treats each webpage as a single page, not as a part of a website, so when it comes to linking to your own pages it’s very important you take great care to optimize your keyword linking methods. The beauty of this technique is that you can control it, it’s an on-page technique that in lets you add backlinks to your own pages (What is a backlink and why should you care? Read this – The Backlink FAQ and this – Monitoring Your Backlinks – How Popular Is Your Website?).

The two most important things to consider is how you anchor your internal links (what phrases you use to link) and that you take advantage of all the opportunities to link your pages together. Make use of a footer by linking to all your most important pages using the appropriate anchor text keyword phrase (especially your sitemap) and make sure your navigation structure links with keywords, not just blanket statements like “click here”.

Two words of warning with this – don’t forget about usability and don’t over optimize. Brad mentioned that Google recently added technology to their algorithms that penalizes sites that appear to be over optimizing. This is usually indicated by too much use of a particular keyphrase, for example always using the exact same word or phrase to link to one page in your site and all incoming links from other sites are also use the same phrase. To avoid the penalty just mix up your phrases a bit and, leading to the other warning to watch out for – usability -keep it human, use phrases that humans will understand. Afterall your goal with all this SEO is to get humans to your site and there is no point if they can’t figure out how to navigate to what they want because your linking text is all the same or poorly labeled.

Off-Page Search Engine Optimization in Part 2

That’s it for the on-page SEO tips. In part two of this series I’ll go through the final 4 tips Brad Fallon mentioned regarding off-page SEO and then you will have a complete picture of the top 8 most important search engine optimization factors. Part two will be posted in the next couple of days.

Part 2 is now available – The 80/20 Of Search Engine Marketing – Part 2

Yaro Starak



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  • I have implimented a change in title tags on one of my websites that currently sits at number 6 for its keywords. I’ll let you know if it creeps up the order.
    Thanks for the advice,

  • I joined off your affiliate link a month ago, but I never received anything except for the download page for the adwords ebook. I emailed them this past weekend telling them I didn’t want to be charged again but they charged me anyway and I have not heard anything in response to the emails I have sent. Very disappointing.

  • Hi Blaine – what exactly did you join, Perry Marshall’s Renaissance club? If you are having problems with any of Perry’s products just shoot off an email to [email protected] or reply to the email you got when you joined. I’ve emailed and received a response within 24 hours. Is that email address you used?

    I received my CDs and free report about a week after joining the club which was pretty impressive considering I am in Australia. I got a paper newsletter in the mail about a week ago too.

  • The 80/20 ratio has a completely other meaning for SEO reasons.

    The big thing with those numbers is also how Google looks at duplicate content….20% difference being the ok line…anything under sets off flags.

    How is perry’s Newsletter?

  • Yaro, yeah, I joined the renaissance club, but I have not had any response to either email that I sent to that address over the last few days. I will see if I can rustle up a phone number to call and harass over in the next day or two.

  • Yaro,
    That is why you need to double check every affiliate link you may have on your website. I know you tested the Renaissance Club yourself, but sometimes things get a little bit durty.
    Other thing you may want to add (NOW) on your website is a Terms of Service if you are giving away those advices. That is how people get sued! 😉

    Just my 2 centavos (cents, for the rest of the world!)

    Great site, take care.

  • Blaine – I’m surprised, but not shocked. No company is perfect and there are times when customer service can be lacking. I’m sure there is a reason and or explanation (maybe your emails aren’t getting through) but hey, if Perry is giving you bad service he loses a customer and that’s his problem. I’ll leave it up to you to judge as you feel appropriate.

    I have not had any problems with his service so I will continue to wholeheartedly endorse it.

    Javier – A terms of service is a good idea in general, thanks for the suggestion. I think no matter how confident or how thoroughly I test and believe in a product there is always the risk of a dissatisfied customer, whether from bad communication or even poor client fit, which you can’t do anything about.

    I’m not worried about getting sued because I recommend someone elses product. Because I don’t sell anything from this site I have no contract with any of the buyers. That’s another wonderful thing about affiliate marketing. True I can tarnish my reputation by recommending bad products (which I’m confident I will never do) but that’s about the worst of it. If I was charging for my advice that would be another story.

  • Dave – Perry’s newsletter is surprisingly good. I was expecting to get content mostly on topics I already know about but you can see the difference when someone has actually worked in direct marketing and tested things.

    Perry offers techniques that are really simple and step by step (write a good copy letter – here’s a template – send it to a list – here’s where to find good lists – facing resistance – here’s how to get over the problem – etc etc). He sparks ideas every time I read his stuff.

    His materials are definitely best for SME’s though, he can work magic with a company with high capacity but with difficultly landing clients. Also consultants too – since he himself works as a consultant his examples often reflect this.

  • Great stuff Yaro. I’m going to test title tags on . I’ll post an update here. I’m also going to sign up for the Renaissance Club.


  • Hey Yaro. Once again, excellent article – especially the link to the keyword density tool. I shall test and see how they work.

  • Tyler – yes you certainly need to adjust your title tags on your autoapproved site. I suggest you move the keywords to the first part of the title and put the website name last, so like this:

    “Need a car loan? We’re your source for Auto Credit! –”

    Or even better, assuming ‘car loan’ and ‘auto credit’ are keyphrases you are targeting –

    “Car Loans | Auto Credit –”

    or since you seem to have a geo-targeted area perhaps you would be better competing like this so you only focus on your area rather than everyone in the world looking for car loans:

    “Car Loans and Auto Credit in Kansas, Oklahoma & Missouri –”

  • Yaro – You’re right, you may not get sued because of it (I don’t really know, I’m not a lawyer! -thanks god!-) but having a Terms of Service is always a best thing to do if you are suggesting to people to buy something.

    Don’t know the legal ramifications, but I know about people that got into troubles for a lot less. Anyway, great stuff!

  • Well, the Adwords book I bought was good and definately worth the money I paid; I just did not get what I was expecting and had trouble cancelling the renaissance club. I did get an email last night stating they would cancel my membership, and would make sure that I got a copy of the welcome materials that I never received, but there is still no mention of whether they are going to refund the second charge I had (previously) asked them not to make.

    Buyer beware, as it goes. I still plan to make good use of what I did get, and perhaps in the future will look into it again, but right now it isn’t necessary.

  • Yaro,
    I was wondering if it would make much difference to your search engine placement if you were to take the apostrophe out of Entrepreneur’s Journey, so that it appears as Entrepreneurs Journey in the browsers title bar.
    What do you think?

  • […] After recently listening to a CD by Brad Fallon, via Perry Marshall’s Renaisance Club, Yaro Starak has produced a list of 4 On Page Search Engine Optimisation tips in a blog post called The 80/20 Of Search Engine Marketing – Part 1. […]

  • Dominic – I’ve also wondered about the apostrophe because some sites have trouble dealing with it. Generally though I have the Entrepreneur’s Journey at the far right of my article titles so it won’t make much difference except for the homepage of course.

    Might be worth a test if I could figure out what keywords are worth targeting with this blog.

  • […] In The 80/20 Of Search Engine Marketing – Part 1 I covered the first four of the Top 8 Search Engine Optimization (SEO) Techniques as explained by Brad Fallon. The first four methods were applicable to On-Page SEO, techniques you can manually apply to your website internally. The remaining four that I am about to discuss cover Off-Page SEO, which in my mind is a lot more difficult to control since you are dealing with external variables. […]

  • Weekend Quickies: December 10, 2005

    Firstly, I’ve dumped QuickBits and remaned it Weekend Quickies – Why? Spur of the moment stuff and why not … it sounds better.
    Well, what a heck of a week it’s been. If you thought the Chitika furore has died down you’d be sur…

  • 8 essential search engine marketing techniques

    An in-depth review of an audio CD where SEO expert Brad Fallon talks about ways of improving search engine rankings.

  • […] Di particolare interesse è il post, suddiviso in due parti, che tratta l’argomento ottimizzazione delle quotazioni da un doppio punto di vista: rendere il layout di pagina piacevole per i motori di ricerca, e successivamente redigere contenuti veramente efficaci. […]

  • Quite interested in the item about site structure but there’s no real useful information on this apart from the fact that a sitemap is important (and I’d rather not sign-up for an e-course thanks very much). Can you elaborate on this a bit more?

  • HMMM I think this Brad guy isn’t all he claims to be. I just searched for wedding favors on google and not only whas his site not listed number one, as he claims, it wasn’t even on the first page. I then did a search for my wedding favors, his domain name is and his site still didn’t come up.

    • I know i am so late to read this post.. I think now this time SEO playing important role for any website either is portal, informative or E-Commerce website. I think this is better information for on page optimization and i also read other blog post for how to optimize website. SO i think this is really very useful for me and at last after reading this post i feel very proud because at least i know how to optimize my site without help of any SEO consultant… So thanks for sharing wonderful post.

  • Hi Jared, on all the searches I do for “wedding favors” I get brad’s site as either in the first or second position.

    For further validation do a search for one of my key terms – “essay proofreading” – and you should come across my website as the first result. While Brad is not completely responsible for my result his teaching has certainly contributed to it.

  • Clive – Internal site structure mainly refers to the anchor text you use to link your pages together, your sitemap (how it’s structured), and how you link your pages together.

    A few pointers for example are not linking to your terms of service/privacy policy/disclaimer on every page since you don’t want these pages to gain pagerank at the expense of the pagerank passed on to other pages. The focus should be linking to your handful of really important pages, especially from the front page so they get most of the rank points.

    Brads course does go into this in more detail and I’m curious why you are hesitant to sign up. Brad rarely sends out email after the course if you are worried about SPAM. If you are really worried, sign up using a webmail account like hotmail that you don’t care so much about and see for yourself. In a worse case situation you can unsubscribe immediately after you get the last part of the course and never hear from Brad again.

  • Search Engine Optimization’s Most Effective Practices

    Yaro Starak has two articles on SEO.  Part 1 discusses internal SEO for your site.  Part 2…

  • […] Yaro Starak has written an in-depth review of The 8 Essential Things You REALLY Need to Know About Search Engine Optimization, a CD where Brad Fallon talks about ways of improving search engine rankings. The review is split into two parts: The 80/20 Of Search Engine Marketing – Part 1, which contains on-page SEO techniques, and The 80/20 Of Search Engine Marketing – Part 2, where off-page techniques are discussed. […]

  • […] The 80/20 Of Search Engine Marketing, essential search engine optimization techniques. […]

  • This is an awesome article. I learned a lot of great tips and pointers. Thanks for the information and keep up the great work!!

  • […] Below I’ve listed the techniques in brief because it would take a new article (or two) to cover the techniques. However luckily for you I’ve already written a two-part article series that covers these techniques in more detail. Head over to my blog, Entrepreneur’s Journey, and read part one and two of the Top 8 Search Engine Marketing Techniques for more education. […]

  • Yaro,

    I’m interested in buying Brad Fallon’s “Stompint the Search Engines” package. I know that you recommend this product, but I was wondering how relevant it would be to someone like me who isn’t especially tech savvy. Based on his recommendations, can I make the changes to my site on my own, or am I going to have to take the site to a professional?


  • Hi Brian, I suggest before buying the product you have a got at implementing a few tests yourself. Can you change the title tags on your pages? Can you change the anchor text of links? How about using Heading tags and a sitemap. That stuff is part of the foundation of brad’s on-page materials, the off-page stuff won’t be as technical because it’s about incoming links.

    If you want to learn everything in one go comprehensively, go with Brad’s stomping the search engines. If you have time to do trial and error follow guides like this article and test yourself.

  • I was faced with dynamic pages not being indexed correctly due to .asp?ID= tags. The problem turned out to be that the title and description tags were all the same, even thought the actual content on the pages was different.

    I have managed to correct this using dynamically created title and description tags and have moved from page 11 to 2!


  • Very nice Article. No matter how many times I read articles, I keep forgetting about the internal linking optimization. You reminded me, and this time I will take action!

  • […] In the process of building my site I tried to identify what were considered the best practices for building a site to help with search engine rankings and click through optimization. There were really two articles that were bar-none the best descriptions I could find both in terms of content and in terms of the quality of information. The first article is written by someone who will be familiar to most of us trying to make money on the web – Yaro. For the design and building of my site I focused on Part 1 of his article that discussed optimizing the On-Page components. Here is how I approached it, keeping in mind that many of these things are dynamic and will need to be tested and re-tested to find the things that work best on the site: 1. Title Tags – For each and every page, I have tried to optimize the Title Tag for two or three key phrases that describe what the page is about. For example, Wedding Favors – Wedding Party Favors – Bridal Shower Favors. 2. Keyword Density – In a nutshell, the percentage of times your keywords appear on a given page. This one takes some research because you need to go to your competitors and attempt to match or beat the keyword density for those sites. The tool suggested was to do this. 3. Site Structure – Sitemaps are important because when a search engine robot hits the sitemap page on your site, it effectively can hit every page listed. A good sitemap will provide links to all the pages on your site (or at least the most important ones), be simple (no graphics), and organized. The sitemap should also be linked to from every page on your site. 4. Internal Links – As Yaro mentions, Google treats every page as a single page, not as part of a site. Therefore, it is important that you include links to your most important pages. Also, having the correct anchor text is important – be descriptive using your keywords. […]

  • […] DIY; Validating your own site is doable, but I recommend you spend a good amount of time doing some background research first. Checkout the articles on the site (part of the Developer Shed Network), and have a listen to the Andy Jenkins (Online Store Profits) “Stomping the Search Engines” interview with Brad Fallon – who infamously achieved a #1 Google and Yahoo Ranking within a year of releasing his first commercial website  Lazy ? Read Yaro Starak’s summary of the interview… […]

  • As far as 80/20 ratio is concerned, I have a little doubt here. Search Engine Optimization is a technique widely known to internet community, and most of the SEO’s around the world have 50-90% knowledge regarding Search Engine Marketing. We would have appreciated if Brad would have explained “Ratio 80/20” in detail.

    There are other techniques such as Email Marketing+Offline Promotion+Banner Exchange+Banner Advertising etc etc. I would appreciate if Brad could clear whether the 20->80 theory consists of above mentioned techniques or rather SEO alone.

    Do keep posting these useful articles

  • Brad didn’t write this article, I did. I took his materials and wrapped it into the 80/20 concept. I think, SEO Hawk, once you get a grasp of the 80/20 rule you will see that I’m just saying there are only a handful of techniques to implement for good search engine optimization and the you needn’t spend too much time on it.

  • […] The 80/20 Of Search Engine Marketing […]

  • […] Make sure the Title tab is configured for SEO in the Header. See this article that contains a paragraph of the importance of doing this. […]

  • Yaro,

    Great stuff. Especially for “smaller” comapnies who have limited resources, but multiple products. I’ll test-drive some of these on my Javascript Debugger page and tweak until I get the desired results. Thanks for the tips – they do not go unappreciated!

  • Thanks for the article it was very interesting. Hopefully it will help my site make some kind of impact on google.

  • […] AW: CSS vs Table design in Bezug auf google ranking Semantisches Markup ist auf jeden Fall einem Tabellenlayout vorzuziehen. In wie weit das jedoch die Bewertung der Rangfolge beeinflusst, weiß ich nicht. Denn es gibt eine Menge weiterer Faktoren, die dabei eine Rolle spielen. Die acht grundlegendsten sind dabei: Zitat: […]

  • Del

    I have found that the Title Tag is the most important tool for SEO. It seems to get us higher ranking on the search engines.

  • Gday Yaro!

    The 80 – 20 rule is so true! In fact it’s more like 90 – 10 (or worse). A really good thing to do in your daily seo is create a list of things NOT to do.

    Also there is a great thread over in WMW subscribers forum from a few years back entitled ‘comparing tax returns or buying fish’ which is a great read for any WMW subs that missed it.

  • […] More info on why you should use internal links can be found here. Hat-tip to Yaro Starak at Small Business Branding blog for alerting us to this great plugin. […]

  • ddd

    In my experience SEO is hugely based on the number of high-quality links to a website. All technical aspects is the job for an intermidiate web designer or a beginer SEO consultant.

  • I have to say I’ve read the Perry Marshal e-book and found it absolutely outstanding. It is worth it’s weight in gold.

    Like you said at the top, there is a lot more in it than just how to use google adwords. A huge emphasis is placed on choosing your keywords for your adwords which should also be placed through out your website.

    There are links to tools via the ebook to make this easy.

    I run business networking events and our networking groups meet on a monthly basis, we are always looking for information that can help improve our businesses and client bases.

    This e-book will certainly do that.


    Ben Angel

  • will pass some of these on to the boys at my favourite site and see how it can help them out
    hasta la vista

  • Great article, excellent job.

    Google rules the search engines at the moment, and it seem their way of indexing and ranking sites is the final way. It seems meta tags are a thing of a past yet some search engines still use this method as a way to rank sites.

    Question is, are meta tags even important anymore?

  • Strange! I asked a question about meta tags here yesterday but it’s gone now!

    Has it been deleted for some reason?

  • Never saw your question Domtan – however all the comments you made to my blog where caught in my approval process because you kept linking to your own site multiple times and you are a new commenter.

    I approved all your comments this morning so perhaps your meta tags question is back now.

  • Hi Yaro,

    I read your article with great interest. I attended a web optimisation seminar in June this year and subsequently spent time working on my website. The results were staggering. I went from somewhere down the first page on a good day and on others the second page. After considerable work, taking into account all the advice (which is very similar to that of Brad Fallons I am now number 1 ( and have been for some months now.

    All the rules are simple but are often missed. My advice to anyone is to keep working at it and make sure that your site is regularly updated – the search engines like regularly updated content.

  • Hi Yaro ,
    Thanks for the tips on internal linking. I believe now one of my sites was penalized because i excessively used the anchor text (internally & externally). Your tip on rotation of anchor texts seems practical.

  • Hello Yaro,

    I run a games website and I have implemented some of the tips you have mentioned here. I hold no top 10 search engine rankings, but maybe these little edits will help! =)

  • Hi Jaymes, Gald I could help – please feel free to come back and report how you go in my forums sometime soon –

  • I really enjoyed the post, but I’ll try to add some other tips on how you can avoid being a site that’s a Google “supplemental result” (very, very bad).

    1) Be careful what you quote from other sites. For example, don’t quote half an article or Google will push you down! And you may never see that page in Google again.
    2) Keep your title to a maximum of 60 characters.

    Hope it’ll help.

  • Yaro, another blogger from Australia!

    Don’t we all wish SEO was as simple as changing TITLE elements and a bit of keyword packing. 😛

    Consider that packing the title doesn’t make for a pretty Bookmark – that is ultimately what you want the visitor to do!

    On internal linking I find adding a description (‘longdesc’ and ‘title’ tags) within the link tag does wonders for usability, accessibility and marketing as long as you don’t over do it.

    I’ll drop by again, reasonable stuff.

  • Hello Everybody,

    This Article is really important for newbie. I have read this article and implemented few steps in my site and it’s works for me…


  • For my video search on MSN’s Live Search, the keyword density report idea has worked miracles.

    Thanks again for the great ideas.

  • THe whole world can be split into the 80/20 rule. I like the one where 20% of your clients will make you 80% of your money

  • Emma

    wedding favors doesnt pull up his site any more plus his site has no google page rank. this is a scam! and he is a fraud.

  • Hi Yaro,

    What a great resource again, fantastic!!!

    I will start checking our websites on-page optimization and try to see if I have than the SEO tips mentioned above. If not, I will commence doing it in the soonest possible time.

    Your blog is absolutely worthy of receiving praises from your readers.

    I will not cease visiting your blogs.


  • Fred

    I have read your article on the Top 8 SEO Techniques and found it both interesting and helpful. I am a bit confused to your reference to “Title Tags”. I have asked a number of people about what they understand title tags to be but have got conflicting asnwers. Could you explain a bit more.


  • Fred, title tags can be misleading. Most of the time I refer to title tags as what you put in between the

    “title” and “/title” HTML tags. That’s the text that appears as the title of your page in the browser bar at the very top.

    It’s arguably the most important element of on-page SEO.

  • That was a great read on on-site optimization, it’s one of the keys that a lot of webmasters don’t understand.

    Once you figure out your mix of on-site optimization and off-site, your ranking and webtraffic will start to slowly grow and within a short period of time one should be able to compete in a very competitive niche and start to receive good quality traffic.

    Brad Fallon by far is ahead of the pack when it comes to seo so anyone reading this article should pay close attention to the teachings.

    I know I revamped one of my sites using Brads techniques and my traffic increased dramatically.

    Learn seo to the best of your abilities and the rest of the internet marketing will also fall into place as well.

    To your continued online success


  • Hi….

    I want to know “what’s the main factors on which google ranking depends. And what r the basic reason of downfalling the ranking position randomly?

    So how can maintain the ranking postion in google search engine.

    in our domain, on water filters, ranking on page 2 but randomly it goes to page 8, but Why??

    plz suggest

  • […] at Entrepreneur’s Journey, Yaro Starak puts forth some very real and valid instructions for Search Engine Optimization. Taking information […]

  • Greetings Yaro,
    Thanks so much for this awesome information. I have signed up for the Renaissance club and look forward to receiving my material. I will let you know when I post my findings on my blog and perhaps we can compare notes.
    Again. Good Stuff. Thanks

    Derek Storme

  • Hi Derek,

    No problem and I hope you enjoy Perry’s materials. It’s hard to find a better online marketer than Perry – he seems to avoid the hype problem that a lot of other marketers suffer from.


  • Great article on SEO. Thanks for sharing .

  • I noticed your url title is different to the web article title. Is that on purpose and do you find that it helps??

    Thanks for the other tid bits which is helpful to know

  • […] is on purpose different than the Heading for various reasons. One example is in the article “The 80/20 Of Search Engine Marketing – Part 1” and the URL is: […]

  • Yes Jermayn, it is on purpose. I often fiddle with the URL/permalink so it’s better for search engines, includes specific or different keywords, etc.

    You can use the SEOtitletag plug-in for wordpress to play with things like that.

  • HKM

    Greetings Yaro,
    Thanks so much for this awesome information..
    You are number one #1

  • […] I started reading Yaro Starak’s post on the the 80/20 rule of search engine marketing for blogs. In particular I liked his section on internal links, so I put three internal links at the bottom […]

  • […] The site was not commissioned by Apple. I can’t imagine any other reason Mind Comet would build the site other than to take advantage of all the iPhone buzz. So I started poking around and what I found was interesting. This site was intended to be a cute viral campaign with user submitted videos and the Mind Comet folks used all the typical tricks to try to get the ball rolling. The domain was purchased on June 18th, 2007 and presumably the site was launched a few days later since the first video was posted on YouTube on June 20th and one of their own submitted it to Digg on the 22nd. Then they hired a handful of bloggers to write paid reviews for the site via Pay Per Post, with the anchor text in the link “iPhone Review and Video”, to optimize on the term to their site, an old trick called “google bombing” (look it up on Wikipedia.) I strongly recommend the folks at Ming Comet read this: Google recently added technology to their algorithms that penalizes sites that appear to be over optimizing. This is usually indicated by too much use of a particular keyphrase, for example always using the exact same word or phrase to link to one page in your site and all incoming links from other sites are also use the same phrase. To avoid the penalty just mix up your phrases a bit and, leading to the other warning to watch out for – usability -keep it human, use phrases that humans will understand. [via Entrepenuer’s Journey] […]

  • As always, great info Yaro. Now let me express some frustration here though, not at you, but just at the way things are with the world of Blogging right now.

    Bloggers have to become experts in so much stuff, other than Blogging quality content. I started to emphasize quality content and my most recent article theme is simply this…I Want Keywords Dead. Meanwhile, I spend so much time learning this, 80% of my time, and only 20% on developing content. Frustrating.

    Anyone else with me?

    – Michael Erik
    Quality Blog Critic
    “The Best Things In Life Are Free”

  • […] finally, I was reading some SEO info about whether a domain name helps with search engine rankings. The upshot being that indirectlly, a cool and relevant domain name does help Google rank your […]

  • […] It will increase the number of internal links that you have on your blog which strengthens the internal structure which will help with your overall search engine rankings. You can read this article if you want more information on why internal links help search engine marketing part 1 […]

  • […] The 80/20 of Search Engine Marketing Webtrepreneur Yaro Starak shares his thoughts on SEO […]

  • […] Yaro Starak gives you the scoop on how to wisely use your time for search engine placement The 80/20 Of Search Engine Marketing – Part 1 and The 80/20 Of Search Engine Marketing – Part […]

  • I have been spending the last week or so redeveloping one of my websites, and forcusing so much more on SEO. After reading your post, I realised that is what I had been doing.

    Good to see I am on the right track!

  • […] could I drive traffic to this blog. And to my other blogs as well? I read the post of SEO from Yaro Starak and I got those good advices to reach a higher position in search engines. I started to implement […]

  • […] at Entrepreneur’s Journey, Yaro Starak relays the 8 most important SEO elements from another SEO guru. I don’t dispute […]

  • Well – Looks like tons of people have commented on this article.. I wonder why.

    Great posts by the way..


  • Yaro,

    This is only my second time to visit your blog and I must say that you have a lot of great stuff in here.

    I have been trying to improve my ranking and this post might help me get through. I am not an expert in SEO and I hope that by following the 8 steps will help me reach top 10 for the keyword that I am using.

  • Hey thanks a lot for the info Yaro. I have always had a problem with this and it has hurt my blog’s performance. These are great tips.

  • I have implemented these techniques which I have learned elsewhere and they really worked. I have 2 keywords in the top 10 -12 positions. I will now have to work harder to get the other keywords ranked higher too.

    Peter Lee

  • I realy liked this article: 80/20 rule of search engine marketing for blogs. It made me go back to my webpage and check the TAGS, density, etc… Great job. Thanks!

  • Thank you so much for the tips! You remdinded me about seo techniques that I had completely forgotten about when starting up the rest of the business!
    – Brendan

  • Hi Yaro

    This is very good article, I have never seen before (80/20).
    This is my second time to visit your blog (first time was “Blog Profits Blueprint”).See you again on your another blog.

    Thanks Yaro.

  • […] You Want To Run Your Own Business? Read This First! How I Have Made Money Online The Top 8 Search Engine Optimization Techniques The Key To Happiness More […]

  • Hi Yaro.
    I have read your article on the Top 8 SEO Techniques and found it both interesting and helpful.
    I made some changes on my “webpage codes” and I am impressed. Up to one week ago, I couldn’t find my page on google search (Fort Lauderdale Photographer). And in less than 10 days, it shows my webpage in 16th place (2nd page of google). I know that it is not the ideal… but… UAU! I am very impressed. And I have to thank you for that. Sincerely… Paulo!

  • […] article, “The Top 8 Search Engine Optimization Techniques” is for printing out and studying, it’s that good. It’s a concise 8 steps of Brad […]

  • Regarding On Page SEO and Off Page SEO, if I don’t have enough time for both, I’ll just focus all my energy on Off Page SEO! One cool thing to think about:

    if you search Google for ‘click here’, a page from the adobe website tops the list!

  • Thanks for the great advice. I plan to try some of these tactics in a few of my website and will let you know the results.

    I have actually put “CLICK HERE” in the title tag of web pages and you would be surprised how many more clicks occur because of that!

  • Until 5 weeks ago I had never even heard of SEo. Now, im on your site looking and learning. Some of the information still goes way over my head but gradually, I will absorb a bit more each day.

    Thanks for the tips.

  • Brad has always provided great products. I have been a big fan of them for years. Stomper got a bit expensive for me, but it taught me so much when i belonged.

    Definitely explore anything he sells though, it’s worth the time and money.

  • Various HTML tags can help contribute to achieving a higher (artificial) key word density.

  • Brad Callen I think is one of the best SEO guy around. I bought his stomper CDs almost $300 bucks I’ve learned a lot from those cds… also I joined Stomper Network when they had their promotion but I was limited to certain things in the member access. Stomper Network that Brad and Andy created is great, monthly fees are way way to high.

    Learning SEO is a must, the reason I am saying this is that you can drive targeted visitor to your website for products/services you offer and have big conversions.


  • In the above post I meant to say Brad Fallen, instead of Brad Callen:

    Speaking of Brad Callen he is also one of the best SEO expert… I bought Seo Elite program from him, which is a good seo tool.


  • […] at Entrepreneur’s Journey, Yaro Starak blogged about 80/20 Of Search Engine Marketing. This is part 1 of a 2 part series on SEO. Very well […]

  • Ammy

    Its nice to read such informative articles helping the newbies like us. recently i stumbled over another great article by SEOZ87 aka H Vasco about onpage seo. its worth to read

  • Hello

    This is a very good article and I am thankful for your tips. I will also recommend my friends, readers, & visitors to read it (am a forum writer).
    Have bookmarked.


  • Hey Yaro!

    Thanks for the incredibly informative information.
    I am going to apply these techniques right away!


    Little Guy Network

  • Really nice source for SEO techniques.

  • stacey

    Good information on what to link to within your site (not linking to privacy policy, etc. from every page). Never really thought about that before. Thanks.

  • I prefer sticking with link building, it is the most powerful SEO technique.

  • Hi Yaro!

    You are definitely right with your post. Having a proper Title tag will really help in optimizing your site.

    This is really helpful!

    Technology Blogger

  • Good old fashioned advice. Still applicable today as it was 3 years ago. The basics never get old. Actually, I believe the rule of thumb is just to keep them search engines in the back of your head, but concentrate on your own audience while you build your site.

    If it’s personal, then, like mine, there’s no real audience. So rank and serps don’t really matter now do they.

  • Looks like I’ve got my work cut out for me for the next couple of weeks.

  • I’ve commented in blogs and applied anchor text that reflects my keywords, and my search engine ranking position is now on the first page.

  • MBL

    Is there a site I can use to help me examine what my title tags are?

    I understand they are important but I am not sure what to be looking for. Whether they are related to my blog’s name or the post title? Any direction you can point me in will certainly help.

    • Ben

      Hi MBL,

      it is depending what your page is like, but title tags are on each webpage. When you use HTML you can influence the code directly, by putting the tags in the section of each page.

      If you are running a CMS or WordPress blog it might not always so easy to optimize them out of the box. WordPress nowadays gives a global option where the title tag equals the title of each post for example. But there are also some great SEO plugin which help you optimize these parameters.

      Hope that helps



  • You can add extras to wordpress such as all in one seo to get round the limitations of wordpress in its standard mode. This allows you to change not just the title tags for each post and page but also the description tag and keywords.

  • Hi yaro, after i much read your article, i think woh stupid i am to make a worst blog, so i’m really appreciate with your entrepreneurs-journey, it give me much leasons of blogging, thanks yaro 😀

  • Hey Yaro. Once again, excellent article – especially the link to the keyword density tool. I shall test and see how they work.

  • Even though internal linking is listed at #4, I’ve personally had huge gains in traffic just by utilizing this method on other sites…

    Also, although it can take a little work to go through and fully optimize every single post, it is so easy now with SEO plugins that are available for every major blogging software.

  • Hey Yaro. Great article! I take all of these into consideration when optimizing my website for the search engines.

  • Seb

    Hi Yaro – Blogging etc is all new to me – there’s so much data out there that I almost gave up then I found your site – this article alone has taught me so much – thanks a bunch

  • I feel like I am very late in this reply, but its a good article, just came across it from Google itself, so getting this article ranking in the search engines is an awsome job, I need to start this blogging thing myself, it will really help improve rankings across all clients in all industries.

  • Wow…your article was written almost 4 years ago and yet comments just keep on coming.

    This is the first time I’ve heard of 80/20 well maybe because I just started reading about SEO’s. My only question now is, for 4 years since the article was written, did Google or other search engines makes any changes in their ranking process?

  • […] My Top 8 Search Engine Optimization Tips – Part 1. Yaro Starak is my blogging idol, and this is just another piece of advice that makes him such an amazing blogger. From Entrepreneurs Journey. […]

  • For me an important thing is to use internal linking. However, if the google bot navigate strictly through your website i think he is satisfied with you and your website. This results in better rankings. But the keyword density is always more important. I want to point out the internal linking because many bloggers didn´t use this kind of optimization.


  • [quote] “Wow…your article was written almost 4 years ago and yet comments just keep on coming.[/quote]

    That’s because people use blog for spamming 🙂

  • […] My Top 8 Search Engine Optimization Tips- He goes by the name Yaro and his blog is Entrepreneurs Journey.  If you have not heard of him or his blog, you need to stop what you are currently doing and make your way over to his site immediately.  Known for Blog Mastermind and recently his monthly blog training program Become A Blogger. […]

  • Just wanted to say thank you for the helpful tips! I have implemented a few suggestions already, and am hoping to see some improvement for my sites.

  • […] My Top 8 Search Engine Opti­miza­tion Tips?—?Part 1. Yaro Starak is my blog­ging idol, and this is just another piece of advice that makes him such an amaz­ing blog­ger. From Entre­pre­neurs Jour­ney. […]

  • I liked point no.1 Title Tag where I struggled for almost 3-4 days on updating the correct title. Hopefully with all my analysis and updation, my site should have good searches thru search enginges. Thanks… Suresh..

  • myweddingfavors is classic example on how the search optimization can be done. Thanks for the info

  • […] very early and most successful pillar articles I have ever written, including my two part series on search engine optimization, which was partially inspired by lessons learned from Brad Fallon on the CDs I got from […]

  • Good tips, thanks for sharing. Experiment teach everything in blogging world.

  • Hi,
    I’m doing an interview and would love to include your insights. What is the #1 secret to blogging promotion? Thank you!

    • There are no secrets, my number blogging promotion method has always been to focus on the content itself. By revealing in-depth what I do and sharing my stories over the years I’ve built my audience to what it is today.


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