Marketing Archives

Product Launch Blueprint: Breaking Down My 2-Week, $150,000 Launch Campaign

Why Most Product Launches Fail Before They Begin You can't launch a product in two weeks. I know that sounds contradictory given what I just promised, but hear me out. The actual launch—the two-week period where you're releasing videos, opening your cart,...

My Growth Strategy For 2026

This year, to grow my company (InboxDone.com), we're doing something old and something new. The big change is we are moving budget away from paid ads to re-invest back into a content marketing strategy. This is not new. I started the business with a strategy...

Buy Back 50 Hours Of Your Time With Assistants From 50hrs.com

I'm excited to announce that the first release of our new website and brand – 50hrs.com – is now live. This new brand is a spin-off from InboxDone.com, the company I started with my co-founder Claire all the way back in 2017. InboxDone has grown...

5 Key Takeaways From Reading Alex Hormozi And Russell Brunson’s Books On Traffic

Late last year my lead generation methods started to fail. We had solid growth in 2023 and throughout the start of 2024 focusing on Google search ads and LinkedIn video ads. They both started to decline late 2024. Nothing I did changed the results. I can't...

The Two Numbers In Your Company That Decide How Big It Can Get

I recently came to terms with a brutal truth about scaling a business. We did an analysis of our company churn rate (client subscription cancelations) and the numbers came up pretty good. The data showed 2.5% to 3% churn on average (we lose 3% of our clients...

Why Your Company Needs A Clear Differentiation Strategy Now More Than Evern

Differentiation. It’s one of the most powerful marketing tools. To be different is a perception, which means it is malleable. It can be influenced – this is why we study marketing, to learn how to influence people to purchase our products and services. The...

How Long Should Your Sales Cycle Be?

How long is your sales cycle? Long enough to make the sale. That’s a tongue-in-cheek answer but it is the answer. The sales cycle for my services business is short… Discovery > Website > Sales Call > Purchase This can all happen in 24-48 hours. My...

Nuance: One Of The Most Powerful Advantages That Only Time Can Give You

Nuance. Nuance is what you know because of the things you saw before. You can't have it without time. I'm convinced nuance is also a feeder for intuition. Take for example what happened recently with my LinkedIn ad campaigns… There is a targeting...

The Recurring Income Myth

A true ‘recurring income' product or service doesn't exist. I say this even as right now I have several customers who have been paying a subscription to my company for over six years. A long time ago I got real excited about having a subscription...

Top 5 Growth Tactics: Overwhelming Proof

Overwhelming proof. It's the most powerful force in marketing. If you watched late night TV infomercials you've seen it in action. Customer faces appear, one after the other, talking about how their life changed thanks this incredible ab-rolling machine....

3 Steps To Reach New Income Levels With Your Business

I remember the first time I made $1,000 in a month from my website. It felt like a breakthrough moment. At that time I was selling Magic: The Gathering cards and I was 20 years old. Five years later, with a different website, this time an agency selling...

Here’s A List Of The Marketing Tactics I’ve Used To Grow All My Companies

This is a (not exhaustive) list of marketing techniques I've used to grow audiences and attract customers to my companies in the last 25 years. Posting in forums and newsgroups (back in the early early days) Putting up posters on university campuses...

What Is ‘Intent’ Versus ‘Discovery’ – The Big Two Online Marketing Concepts

What is the difference between ‘intent' based marketing and ‘discovery' based marketing when growing your online business? Listen to this solo episode as I break down these two very important online marketing concepts. Enjoy the episode....

How We Used Content To Grow My Agency Into A 7-Figure Business (5 Tactics That Worked!)

Several years ago I became frustrated with the label of ‘blogger'. I was frustrated because I felt the skills a person develops by writing a successful blog are really ‘Content Marketing' skills. Not only that, you learn ‘Search Engine...

16 Insights That Helped Me Go From $7,000 To $700,000 In Sales Of My Flagship Course

I'm excited to release a brand new report – The Flagship Course Formula: 16 Insights That Helped Me Go From $7,000 To $700,000 In Sales Of My Flagship Course This handout is for anyone who currently sells or intends to sell an online course. You can...

Content Marketing 2.0: How To Create Pillar Articles In Today’s New Media Obsessed World

Many years ago I coined the phrase “Pillar Article” or sometimes called, “Pillar Content” or “Pillar Post”, to describe how to create great blog content. To my surprise, it caught on in the blogging about blogging...

My 10 Best Marketing Strategies When It Seems Like Nothing Else Is Working

I recommend before you read the following list of 10 tactics for growing your audience with content, you read the ‘prequel' to this article – What I Learned From 10 Years Writing A Blog. In that post I highlighted many of the changed conditions...

What Is “Kaizen” And How Can This Japanese Technique Help You Finally Make Money From Your Content

When I was 19 in university studying a business degree I learned about a concept called JIT – Just In Time. JIT refers to how companies can manage their inventory, keeping storage costs down by setting up a system that allows stock to flow into the...

Why You Should Make A ‘Hero Video’ For Your Company

We recently released what I call a ‘Hero Video' for my company InboxDone.com. Here it is: We made two versions, a short and longer one (the above is the short version). To make this video we hired a video crew to visit our client Kyle who owns an...

What’s Worked And What Hasn’t To Attract Customers To My Newest Startup

I'm not one to give myself titles, but right now I am calling myself a CMO – Chief Marketing Officer. This means I'm in charge of growing our customer base at InboxDone.com, the company I co-founded. This marketing role is not new to me. I've been the...

Marketing

Product Launch Blueprint: Breaking Down My 2-Week, $150,000 Launch Campaign

My Growth Strategy For 2026

Buy Back 50 Hours Of Your Time With Assistants From 50hrs.com

5 Key Takeaways From Reading Alex Hormozi And Russell Brunson’s Books On Traffic

The Two Numbers In Your Company That Decide How Big It Can Get

Why Your Company Needs A Clear Differentiation Strategy Now More Than Evern

How Long Should Your Sales Cycle Be?

Nuance: One Of The Most Powerful Advantages That Only Time Can Give You

The Recurring Income Myth

Top 5 Growth Tactics: Overwhelming Proof

3 Steps To Reach New Income Levels With Your Business

Here’s A List Of The Marketing Tactics I’ve Used To Grow All My Companies

What Is ‘Intent’ Versus ‘Discovery’ – The Big Two Online Marketing Concepts

How We Used Content To Grow My Agency Into A 7-Figure Business (5 Tactics That Worked!)

16 Insights That Helped Me Go From $7,000 To $700,000 In Sales Of My Flagship Course

Content Marketing 2.0: How To Create Pillar Articles In Today’s New Media Obsessed World

My 10 Best Marketing Strategies When It Seems Like Nothing Else Is Working

What Is “Kaizen” And How Can This Japanese Technique Help You Finally Make Money From Your Content

Why You Should Make A ‘Hero Video’ For Your Company

What’s Worked And What Hasn’t To Attract Customers To My Newest Startup

FREE GUIDE

My 2026 Content Marketing Strategy And The AI Stack That Runs It

Free Guide

My 2026 Content Marketing Strategy And The AI Stack That Runs It