Marketing Archives - Page 2 of 6

Does Narcissism = Marketing?

From about 2007 to 2015 I was all about the personal brand of “Yaro” and the teaching business that ran behind it. Like so many other online teacher entrepreneurs, self-promotion was my marketing strategy. I wrote about how much money I made and...

Ontraport Review: Why I Switched To Ontraport As The Backbone For My Online Training Business

Overview:- Blogging coach Yaro Starak switched to Ontraport and used it to sell over a million dollars of his education products like online courses. In this Ontraport review he explains how he first tested Ontraport by sending emails during the free trial...

What Is Leverage? (And Why It Is Your Only Path To Significant Wealth Online)

One of the aspects I enjoy the most about doing interviews with successful entrepreneurs, is feeding my own curiosity to find out things like – How they attract traffic How they make money What a typical day in their life is like …and so on....

If You Can’t Write Words That Sell You Won’t Make Money

Years ago my friend and previous business partner Gideon Shalwick and I were creating marketing content for a course we created together. For that campaign we both wrote lots of emails that we sent to our subscribers, which resulted in thousands of dollars...

The 5 Golden Rules Of Expectation Management And Why You Can’t Ignore Them

If you have a good memory, you may recall a few weeks just before Steve Jobs passed on, Apple stock dropped a good few percentage points. It wasn't because of Steve's death that brought the valuation down, because that was factored into the stock market...

Why I Decided To Retire Entrepreneurs-Journey.com And Rebrand As Yaro.blog

One of the most repeated questions during my coaching calls over the years is this: Should I use my name for my domain name? The alternative is to use a unique word or phrase as a brand, separate from your own personal brand. Given how important choosing a...

I Was Not Born A Writer Yet Writing Changed My Life All Thanks To A Blog

I used to dread writing. Yet, I've made a full-time income from writing a blog for over twelve years (since 2006). Years before I started blogging, when I was 17 years old in grade 12, the final year of high school in Australia where I grew up, we were given...

How Amazon Founder Jeff Bezos Creates ‘Closed Ecosystems’ To Dominate Markets (And You Can Too)

A few years ago I read the Amazon/Jeff Bezos bio – The Everything Store: Jeff Bezos and the Age of Amazon. In the book, the author highlighted how much Bezos was impacted by Jim Collin's book ‘Good To Great', and in particular the concept of the...

Why Adding A ‘Live Chat’ To My Website Turned Into The Best Business Decision I Made In The Last 12 Months

In the last few years, I finally reached a point in my business where I could begin testing new tools that in the past I ignored because I lacked the capacity to make them work. I'm sure you resonate with me when I tell you that I frequently get overwhelmed...

3 Different Marketing Experiments I Used To Grow My Online Editing Business During The Early Days

Note from Yaro: This blog post was originally a two-part series I wrote in January 2005, shortly after this blog was first created. I combined the two parts into this one article, which details how I started and grew my online editing business, BetterEdit. I...

Why Having Money To Spend On Growing My Business Led To A Rookie Mistake

Many years ago I went through a ‘rebirth' phase of my business. I was in a unique situation. All my products had been taken off the market, so I had nothing for sale. However I still had my blog and my email list, which I continued to nurture even when...

What If There Was Only One Right Thing To Do In Any Given Moment?

Timing is everything. In my Blog Traffic Fundamentals trilogy (Part 1 | Part 2 | Part 3) you learned that focusing on ONE traffic technique is the smart first step. Master one thing rather than fail at many. The reason why this is the case comes down to...

How Much Traffic Does Your Blog Need To Make $100,000 A Year?

In the first two lessons I explained how you don't need as much traffic as you think you do and revealed a smarter, more advanced model of making money from a blog. If you have not read this series from the start, I recommend you catch up here first: Part 1:...

You Don’t Need As Much Traffic As You Think

In the previous lesson I debunked the myth that you need to be everywhere, on many different platforms, to succeed with a blogging business. If you have not read it, begin here: Part 1: The Myth Of “Being Everywhere” And The Smarter Path To...

The Myth Of “Being Everywhere” And The Smarter Path To Traffic

I may make enemies of some of my fellow bloggers by saying this, but it has to be said… The current best-practice idea that you need to “be everywhere” in order to build traffic is bad advice. It's bad advice because most people follow it...

The Common Email Newsletter Mistake I Made And You Probably Do Too

I grabbed my iPhone and recorded a quick video for you in my house in Melbourne. No professional microphone, no professional lighting, just a little bit of post-production editing to keep things interesting. In this less than 5-minute video I talk about the...

Marketing

Does Narcissism = Marketing?

Ontraport Review: Why I Switched To Ontraport As The Backbone For My Online Training Business

What Is Leverage? (And Why It Is Your Only Path To Significant Wealth Online)

If You Can’t Write Words That Sell You Won’t Make Money

The 5 Golden Rules Of Expectation Management And Why You Can’t Ignore Them

Why I Decided To Retire Entrepreneurs-Journey.com And Rebrand As Yaro.blog

I Was Not Born A Writer Yet Writing Changed My Life All Thanks To A Blog

How Amazon Founder Jeff Bezos Creates ‘Closed Ecosystems’ To Dominate Markets (And You Can Too)

Why Adding A ‘Live Chat’ To My Website Turned Into The Best Business Decision I Made In The Last 12 Months

3 Different Marketing Experiments I Used To Grow My Online Editing Business During The Early Days

Why Having Money To Spend On Growing My Business Led To A Rookie Mistake

What If There Was Only One Right Thing To Do In Any Given Moment?

How Much Traffic Does Your Blog Need To Make $100,000 A Year?

You Don’t Need As Much Traffic As You Think

The Myth Of “Being Everywhere” And The Smarter Path To Traffic

The Common Email Newsletter Mistake I Made And You Probably Do Too

The Smart Step To Make When You Do Not Know What To Sell Yet

If Product Is The New Marketing, How Can We Apply This As Bloggers?

Blog Traffic Fundamentals: What Are Communication Channels?

FREE GUIDE

My 2026 Content Marketing Strategy And The AI Stack That Runs It

Free Guide

My 2026 Content Marketing Strategy And The AI Stack That Runs It