Marketing

1,000 True Fans – Still Relevant?

1,000 True Fans – Still Relevant?

I remember my first business plan. Well, to be honest, it wasn’t much of a business plan, because in 1995, I knew next to nothing about ‘business’. After reading an article about how critical it was to have one, I put pen to paper and...
4 Crucial Elements Every Sales Letter Needs

4 Crucial Elements Every Sales Letter Needs

This is a guest post, part four of a series from Leevi, who is a copywriting specialist. Grab yourself a coffee and strap in for a deep dive into the art of writing words that sell. — Yaro Copywriting 101: Writing Your Sales Letter This is part four of...
Copywriting 101: The Art Of Good Storytelling

Copywriting 101: The Art Of Good Storytelling

This is a guest post, part three of a series from Leevi, who is a copywriting specialist. Grab yourself a coffee and strap in for a deep dive into the art of writing words that sell. — Yaro This is part three of the Copywriting 101 series and it covers...
Copywriting 101: How To Nail A Killer Headline Part 2

Copywriting 101: How To Nail A Killer Headline Part 2

This is a guest post, part two of a series from Leevi, who is a copywriting specialist. Grab yourself a coffee and strap in for a deep dive into the art of writing words that sell. — Yaro Last article, I kicked off this series with part one of how to...
Copywriting 101: How To Nail A Killer Headline

Copywriting 101: How To Nail A Killer Headline

This is a guest post, part one of a series from Leevi, who is a copywriting specialist. Grab yourself a coffee and strap in for a deep dive into the art of writing words that sell. — Yaro What’s So Important About Copywriting? Copywriting is an...
A Step-By-Step Guide To Rank #1 On LinkedIn Search

A Step-By-Step Guide To Rank #1 On LinkedIn Search

This is a guest post from Aziz Ali, first published in 2011. Since this article is old, you may have to modify his strategy to match the current LinkedIn setup. I leave it published for you as the core idea he presents is well worth learning. — Yaro My...
Why Thinking Like A Fish Can Help Your Business

Why Thinking Like A Fish Can Help Your Business

When we are operating a business, we are often told to try and think like the consumer. To ‘walk in their shoes’ or to ‘get inside their head’ and know what they are thinking and feeling. All this is done with the end goal of creating a better experience for...
How To Identify What Makes YOU Newsworthy

How To Identify What Makes YOU Newsworthy

Often, the greatest challenge business owners encounter is identifying what is newsworthy about themselves and their business. This phenomenon is commonly described as not being able to see the forest for the trees. However, keeping your finger on the pulse...

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