Marketing

The Recurring Income Myth

The Recurring Income Myth

A true ‘recurring income’ product or service doesn’t exist. I say this even as right now I have several customers who have been paying a subscription to my company for over six years. A long time ago I got real excited about having...
Top 5 Growth Tactics: Overwhelming Proof

Top 5 Growth Tactics: Overwhelming Proof

Overwhelming proof. It’s the most powerful force in marketing. If you watched late night TV infomercials you’ve seen it in action. Customer faces appear, one after the other, talking about how their life changed thanks this incredible ab-rolling...
3 Steps To Reach New Income Levels With Your Business

3 Steps To Reach New Income Levels With Your Business

I remember the first time I made $1,000 in a month from my website. It felt like a breakthrough moment. At that time I was selling Magic: The Gathering cards and I was 20 years old. Five years later, with a different website, this time an agency selling...
Does Narcissism = Marketing?

Does Narcissism = Marketing?

From about 2007 to 2015 I was all about the personal brand of “Yaro” and the teaching business that ran behind it. Like so many other online teacher entrepreneurs, self-promotion was my marketing strategy. I wrote about how much money I made and...

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