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Last week I presented at the Web Strategy Summit in Brisbane. The organisers of the event, Adam and Toby, invited me to come in and do a short presentation of 18 minutes, then a 10 minute question and answer session.
The event featured panel discussions for about 45 minutes and several 18 minute “keynotes”, so they could get through plenty of speakers. There were about 100 attendees.
I've been thinking a lot about my plans for the coming months and the start of the new year. There's a lot I want to release next year and it's all wrapped around a strategy that essentially rests on finally getting myself a proper sales funnel of my own products (if...
I've been listening to Dan Ariely's "The Upside of Irrationality", which is the follow-on book to his very popular "Predictably Irrational" that I listened to earlier in the year. One of the chapters I just finished takes a look at our desire for revenge when we feel...
It's raining, just after lunch time. I'm sitting in a cafe called Blackstar in West End, Brisbane Australia typing this on my macbook pro laptop. I don't drink coffee, but I love the smell and don't mind an iced coffee now and then. Blackstar brew cold pressed iced...
I was on the bus the other day, but it was no ordinary bus. The driver, who was certainly not your typical Brisbane city bus driver, had dubbed his bus the "happy bus". To help ensure the happy bus maintained the appropriate vibe, he made an announcement as we left...
I was recently given access to the latest version of Jeff Walker's Product Launch Formula course (Jeff was kind of enough to grant me access as a top affiliate and buyer of a previous version of the course). As is typical for me, I went straight in looking for any...
I recently published articles on Social Proof and Scarcity, two of the most powerful forces when it comes to human decision making, and thus marketing and selling. Another equally important concept is Reciprocity. I think reciprocity, more than any other technique, is...
I did an interview with Jeff Walker last week for a product I'm working on. If you have never heard of Jeff, he is the father of the Product Launch Formula, a proven model for launching virtually anything online. I interviewed Jeff to learn his entrepreneur's journey,...
During my early twenties I was introduced to the author Paulo Coelho, beginning with his book The Pilgrimage and then his most famous book, The Alchemist. I then went on a bit of a Coelho binge, reading everything I could find by him. Most of his books I loved and...
Growing up like everyone living in a Western country, with shopping malls and TV informercials, I was well exposed to the concept of the time limited offer. Whether it was the 24 hours I had to order within to get the extra set of steak knives during the late night...
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