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This year, to grow my company (InboxDone.com), we're doing something old and something new. The big change is we are moving budget away from paid ads to re-invest back into a content marketing strategy. This is not new. I started the business with a strategy that...
2026 is one of the most challenging years to start a new business. One of the reasons why, is how easy it is to get started. That's a good thing, but it also lowers the barrier to starting, meaning everyone is doing it. Take for example, the critical step of building...
I'm excited to announce that the first release of our new website and brand - 50hrs.com - is now live. This new brand is a spin-off from InboxDone.com, the company I started with my co-founder Claire all the way back in 2017. InboxDone has grown to a team of 80...
Have you ever felt there is a 'ceiling' capping how much money you make? You have goals and targets but for some reason your business income seems to get stuck at a certain point. I've felt this. My first agency business struggled to get past $3,000 a month for most...
Late last year my lead generation methods started to fail. We had solid growth in 2023 and throughout the start of 2024 focusing on Google search ads and LinkedIn video ads. They both started to decline late 2024. Nothing I did changed the results. I can't say why...
You live in a bubble. I live in a bubble too. Today I really got a reminder of this... I've been planning a marketing experiment for my company. The short version of this plan is to go after larger clients. Right now our positioning is focused on the entrepreneur,...
Once on a podcast Tim Ferriss was asked to describe what his day is like. His answer was deceptively simple... "I spend most of my time thinking." I'm paraphrasing here, but this was the general message. He didn't talk about tasks or goals or morning...
I recently came to terms with a brutal truth about scaling a business. We did an analysis of our company churn rate (client subscription cancelations) and the numbers came up pretty good. The data showed 2.5% to 3% churn on average (we lose 3% of our clients each...
When I was in high school I was forced to get up at 6:30am to do a 1.5 hour commute to school. I hated it. I especially hated my alarm clock. I promised myself that when I was older I’d never need an alarm again. I kept that promise. I’ve slept-in for the past 25...
Differentiation. It’s one of the most powerful marketing tools. To be different is a perception, which means it is malleable. It can be influenced – this is why we study marketing, to learn how to influence people to purchase our products and services. The internet is...
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