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Differentiation. It’s one of the most powerful marketing tools. To be different is a perception, which means it is malleable. It can be influenced – this is why we study marketing, to learn how to influence people to purchase our products and services. The internet is...
How long is your sales cycle? Long enough to make the sale. That’s a tongue-in-cheek answer but it is the answer. The sales cycle for my services business is short… Discovery > Website > Sales Call > Purchase This can all happen in 24-48 hours. My education...
Nuance. Nuance is what you know because of the things you saw before. You can't have it without time. I'm convinced nuance is also a feeder for intuition. Take for example what happened recently with my LinkedIn ad campaigns... There is a targeting setting I turned on...
A true 'recurring income' product or service doesn't exist. I say this even as right now I have several customers who have been paying a subscription to my company for over six years. A long time ago I got real excited about having a subscription product or even...
Overwhelming proof. It's the most powerful force in marketing. If you watched late night TV infomercials you've seen it in action. Customer faces appear, one after the other, talking about how their life changed thanks this incredible ab-rolling machine. They just...
I've been meaning to share this full story publicly for a long time, but something held me back... In 2017 I was in Lviv, Ukraine. I went to Ukraine initially because I wanted to attend Eurovision, which was being hosted that year in Kyiv, Ukraine. My father was born...
I remember the first time I made $1,000 in a month from my website. It felt like a breakthrough moment. At that time I was selling Magic: The Gathering cards and I was 20 years old. Five years later, with a different website, this time an agency selling essay editing...
A friend recently said this to me... "You got out of blogging just in time. Blogs don't work anymore." I responded by first saying I haven't stopped blogging -- or creating content, but yes it is true that I no longer rely on my teaching business as my main source of...
It was almost midnight in Brisbane, Australia. This night was the culmination of three months – or really two years – of preparation. I was about to click SEND on an email to my newsletter announcing the opening of my first product. This was MY product. 100% made by...
I wish someone told me earlier how important business models are. When I first became an entrepreneur my ideas were basic. Find something people want and sell it to them. That was my plan. At first I sold something physical, Magic: The Gathering trading cards. Then I...
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