Every time I open up doors to my flagship training course, I receive this question…
I want to sign up for your Blog Mastermind course, but I’m worried it won’t work for me because I don’t have a topic.
I’m not an expert and I have no idea how to figure out whether the subjects I am interested in can lead to a profitable online business.
I also receive emails with this question…
I’ve noticed most people who make money online seem to do so by teaching how to start a business, or how to sell things, or how to do branding or marketing online.
Is it possible to make money in non-business subjects or is it really just a big pyramid scheme, with people only making money by teaching how to make money?
Ugh, that’s a depressing thought.
Let’s deal with that second question first…
The Internet Marketing Echo Chamber
When you first begin to learn how to start an online business it’s quite easy to get caught in an ‘echo chamber’.
An echo chamber is a room where the same messages are repeated over and over again, seemingly bouncing off the walls and coming back to you again and again.
The problem with the ‘make money online’ niche is that everyone is teaching similar things, and often recommending other people who also teach similar things.
It’s all about how to get traffic and grow your list, or how to grow your brand online, how to launch a course, or how to do webinars, etc.
When you start listening to one expert you will then learn about other experts, who then guide you to others. You can quickly feel overwhelmed.
This becomes even worse when you stumble upon income reports on blogs, or hear stories about six-figure webinars, or the big money being made on YouTube, Instagram, or Facebook.
It seems like everyone else is making money, and they’re all doing it by teaching how they make money!
Here’s the important thing to understand…
In the make money online niche the key way to demonstrate you are the real deal is talk about how much money you make.
If a person is running a business that teaches how to play tennis, or to learn the guitar, or recover from an abusive relationship, it doesn’t make sense for that person to talk about making money or marketing.
In these industries the success metric is very different. Since they are not in the business of teaching how to do business, you won’t hear their business stories.
That’s unfortunate because often these entrepreneurs are doing amazing things when it comes to marketing, but since marketing is not their business, they don’t talk about it publicly.
This is why it’s a lot more common to hear business success stories from experts who teach business. This is also why it quickly becomes an echo chamber and can seem like one big pyramid scheme, especially if you’re feeling disenchanted with internet marketing due to your own less-than-stellar results.
It’s because of this sentiment that many years ago I stopped publishing income reports.
- Lance Nelson making a full time income from a blog about skiing in Bulgaria.
- Nicola Lees using her blog about television production to get clients and speaking opportunities.
- Morgan Brown growing and then selling his blog about home loans and being a real estate agent.
- And Muhammad Noer creating a blog and online course about speed reading.
All of these people used the blogging system I teach to make money online, but they do not teach how to make money online. There are many others too.
But Wait, Why Not Teach How To Make Money?
There’s no reason why you can’t jump on the bandwagon and also make money teaching subjects related to running a business and making money.
However it only works if you actually know how to do something and have results to back it up.
If you’ve succeeded with pay per click advertising, social media, webinars, video marketing, personal branding, blogging or any valuable skill related to business, there’s still lots of money to be made teaching others about these subjects.
If you’re thinking along these lines then I recommend you read this first –
Chances are you’ve never made money or have any business skills you can teach, so you need to look in other areas for your potentially profitable topic.
Why Would Anyone Pay Money To Learn From You?
If you’re feeling lost because you don’t believe anyone will ever be willing to pay money to learn something from you, thus you will never have a successful ‘laptop lifestyle‘ business, don’t despair.
The important thing to realize is that people will pay for education from you, and you only need to know just a little bit more than they do.
I suspect right now you actually do know enough about a subject that you can start a blog based business if you make the decision to focus on teaching beginners. Beginners just need to be one or two steps behind you in order to benefit from what you know.
Beginners are everywhere. While it might seem like the internet is already crowded with information for beginners, you’d be surprised how you can enter a ‘crowded’ market teaching beginners and make a lot of money simply because you’re a much better marketer.
How do you become a better marketer? I can teach you.
That’s why my Blog Mastermind program exists – to teach you how to become much better at selling your products and services online than most people.
(It’s not nearly as hard as you might think, it’s just that most people don’t bother to learn the skills, and even fewer bother to implement them.)
However you can’t do this blind. You need to do research first to decide which topic to begin the testing process with…
The Two Most Important Research Steps You Need To Take To Find Your Topic
To research a potential topic for your online business you need to focus on two elements –
- What you know
- What people currently spend money on to learn online
Most people I know who get stuck in a never-ending ‘I can’t find my topic‘ phase are trapped at the first question.
They spend all day thinking about what they would like to help people do, they never bother to go out and find out whether people actually spend money on that kind of help/information.
The challenge here is that you need a mix of both steps to gain enough clarity to move on to a testing and validation phase.
You can’t figure this out just by pondering your own skills, interests, background and experiences all day long. No amount of sessions jotting down lists, brainstorming or taking walks reflecting on your life will get you to an answer.
You need to actually step out into the world – at least the world wide web – and find out what is the current state of the marketplace you might enter.
Only when you combine knowledge about yourself and the current status in the industry you are considering building a business in, can you come to a potential topic you can make money with.
A Step-By-Step Research Process To Find And Validate Your Money Making Topic
I created a course called the ‘Blog Money Finder‘. It is specifically for people who do not have a topic yet and have struggled to figure out what niches make money.
The main training in the Blog Money Finder are five video modules (also available as audio MP3s and text transcripts), where I hold your hand through a research process to identify, refine and then validate the right topic for you.
Through the course, you will figure out the answer to these two questions…
- Where is the money being made online
- What is your personal strength/advantage to tap into this money
The other key step in the training is a refinement process you must work through once you identify a market.
Unfortunately most people choose a topic for a business from only one point of view – their own.
The real secret to making money online, especially when you are planning to sell teaching/education products, is to understand the people in the market on a deep level.
I call this level of awareness about the people in your industry ‘True Empathy‘ — Understanding the emotions, desires, fears, motivations and conversations going on inside the head of the people you want to help.
Most people don’t have a deep enough empathy, which results in creating offers that simply do not appeal (and thus never sell).
If you want to grow your blog and email list, and then sell products, you need to use powerful language. If you don’t have True Empathy, you don’t have the insight to know this powerful language.
How Well Do You Know Yourself?
The Blog Money Finder also comes with two bonuses (which you also receive for free with Blog Mastermind 2.0).
These bonuses are designed to help you with each step in the research process to find your perfect money making topic…
Bonus 1: The Personality Profiler
The Personality Profiler is a personality test + guidebook to help you interpret your test results. The purpose of the guidebook is to help you identify what you inherent strengths and weaknesses are as they relate to starting and running an online business.
You might not realize you have a specific blockage that stops you from success that’s part of your personality. If you don’t become aware of this block and take steps to overcome it, no amount of education or willpower will get you the result you want.
Bonus 2: Money Makers Report
This 120-page report is market research done for you. It contains 1,001 proven money making topics based on the work my team did to analyze best selling products online. There’s no guessing here – this bonus gives you the markets that already make big money online.
This is a picture of the complete Blog Money Finder training package, which you receive as a special bonus when you become a Blog Mastermind 2.0 member…
Join Blog Mastermind 2.0 And Find Your Money Making Topic
Blog Mastermind 2.0 is designed to teach you how to create a blog + email list focused on one goal = to sell your products and services on autopilot.
The Blog Money Finder bonus training is designed to help you find a money making topic you are uniquely positioned to succeed with because you have a strength or advantage.
You get immediate access to the Blog Money Finder as soon as you join Blog Mastermind 2.0.
If you’re willing to do the research and you’re motivated to share your knowledge once you find the right audience, you too can build a laptop lifestyle business.
It’s not going to be a quick process, but committing to the entrepreneurs journey can be the most rewarding thing you will ever do in your life.
I’ll talk to you soon,