[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ]
One of the wonderful pleasures of being a teacher online is you never know who is going through your materials and what they are doing with them. Years later people show up with amazing success stories, making big money, and you had no idea they were ever influenced by your work.
Morgan Brown contacted me recently to talk about a company he works for called Qualaroo. During our email discussion, Morgan told me he was a previous Blog Mastermind member and had actually gone on to build a profitable blog.
Anytime I hear about someone who took action and actually built a blog that makes money using the methodology I teach, I have to interview them to hear how they did it. You can now listen to that interview by clicking the play button above or downloading the MP3.
Blogging About Mortgages
Morgan previously worked in the mortgage world. He became quite experienced in the field, but did not like some of the practices going on in his industry.
He decided to start a blog about it, which he began as a side project while maintaining his job (his job provided plenty of ideas for blog content).
Initially, his blog acted as a tool to help gain exposure for what he did at work, but as he studied more about blogging he realised it could become an income source. Eventually, his blog became his full-time project as his income reached the $4,000 to $6,000 a month level.
Before he started blogging, Morgan’s background was strong in traditional internet marketing, buying traffic, etc.
He came across my Blog Profits Blueprint, loved it, and later became a member of Blog Mastermind when I taught it for the first time.
Morgan then did something most people do not; he applied what he learned.
As you will hear in the interview, Morgan would learn about powerful techniques and then go out and try them on his blog.
For example, Morgan was initially writing shorter news posts, then read about my “Pillar Article” content format, and changed his writing style, which increased his traffic. He learned about conducting interviews, so he went out there and interviewed many of the leading bloggers and experts in his industry, leading to more traffic.
Morgan was also innovative, coming up with ways to improve techniques. For example, in the second half of the interview, you will hear how Morgan took the guest article writing idea and super-charged it, attracting over 100 new links to his blog.
What We Covered During The Interview
Morgan was quite detailed in this interview, talking about the exact techniques he used with his blog. Here are some of the things you will learn about.
- How Morgan was able to start a grow a successful blog while still having a full-time job (he talks about when he would write articles).
- What methods he used to make money, starting with AdSense and then growing to include affiliate marketing and direct ad selling using the OpenX ad platform.
- How he brought on new writers once he hit a content production ceiling, including how much he paid per article.
- Morgan talks about several of the traffic techniques he used, including what worked during the early days and what he tried after his blog was already established.
- Eventually, Morgan sold his blog to take what was a dream job opportunity for him at the time. He talks about how he was able to find a buyer and how much money his blog sold for.
If you want to hear a complete blog success story, which was started and built as a side project, this is one inspirational interview you won’t want to miss.
Resources Mentioned in this Interview
- Morgan’s blog
- Blog Profits Blueprint
- Blog Mastermind
- Cluetrain Manifesto
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
- Blown Mortgage
- Movable Type
- Open X
- Google Analytics
[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ]
Thanks Yaro for interviewing me and for sharing my story. It really was a great ride that was fueled by your methodology in the Blog Profits Blueprint and Mastermind course. It was great to get to relive the thrill of that experience. I can’t recommend what I learned enough. It was the key to the success that I had.
If you have a blog and want to get the most out of it, you’ve found the right place, person (in Yaro), and community (in Entrepreneurs Journey) to make it a reality.
Thanks again Yaro. When I visit Australia I’m definitely buying you a beer, or ten!
Thanks so much for sharing your story and being such a great case study. It’s hearing from people like you that keeps me motivated as a teacher. I’m so keen to reopen a new version of Blog Mastermind now.
Heard the entire interview and makes a lot of sense on all aspects of blogging and making money from it. I am not sure if I have downloaded the Blog Profits Blueprint but I might now. Great interview.
Love reading and listening to stories like this. Great interview! The point is to keep going and focused. It’s inspiring to see people succeed after a hard work. More people should understand the power of blogging. Congratulations, Morgan! 🙂
Thanks Yaro for sharing the interview of Morgan Brown. It’s really hard to maintain a full-time job and be a blogger yet he has been able to do this, and I’m happy for him. I came across your profile on Ana’s blog and this is the first post that I read. It’s simply great. I am now going to share this.
Morgan, thank you for sharing your story! Very inspirational. Sometimes it’s hard to see light at the end of the tunnel when you start a blog, but it’s reading about success stories like this that keep you moving forward. Thank you, sir, you have inspired me!
Stories like this are quite inspiring, showing that success is possible if one would do what it takes.
That he saw situations and practices in his industry that he did not like, and instead of just complaining, he went on to build a great business out of it; is just commendable.
That sounds like an awful amount of money to make from simply blogging. I guess to really engage your audience, especially in the finance niche, you really need to know what you’re talking about?
So now it’s more about making a database via pillar articles!
I am always impacted favorably whenever you interview someone because you focused on extracting the information that will always benefit your readers. In other words telling and sharing the truth about whatever the subject matter is.
I have learned a lot since I became a reader of your blog and also inspired by you. I believe you are a driving force behind helping people to be successful.
I sincerely say continue to do whatever your are doing to propel us to be successful.
Thank you for your kind words, I appreciate it a lot! If you get a chance I’d love for you to copy and paste your feedback into a review of my podcast on iTunes. That would help me tremendously!
Excellent material here Yaro, downloading Morgan’s interview as we speak. Yaro, had question for you, how do you withhold dates being published on your posts? I think that’s a great feature to make your posts feel timeless.
Financially Elite Blog . com
Hi Dwight, my tech person removed the dates from my wordpress theme. It’s not a hard job for someone who knows their wordpress loops.
It’s actually even more important than making your content feel timeless – it makes it appear so in search results too. No one is going to click an article written in 2005 because they think it is too out of date, even if it might have still valuable ideas.
Thanks, good advice Yaro
Very inspiring for me .I am a newbie and going to subscribe your very helpful newsletter .I want to learn more from your blog ,because here i found many helpful articles like pagerank,Rss etc.Thanks to share such a great post with us
Great thanks Yaro & Morgan for your interview. I am highly appreciate.
Absolutely Brilliant interview. It was honest, relevant and down to earth. I really picked up plenty of tips on blogging success. Thanks heaps to both of you
Thank you Yaro for the great interview!
Actually, your podcasts on stitcher helped me very much in building my first niche site. I am looking forward in hearing more from you. Great work mate.Thanks a lot.
Great thanks Yaro & Morgan for your interview