Nicola Lees: Founder Of TVMole A “How To Pitch Your TV Program Idea” Blog Explains How She Makes A Full Time Income In Such A Unique Topic

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Nicola Lees started a blog,, about a very unique subject – she helps people who have an idea for a TV program learn how to pitch their concept to the people who can make it happen.

Nicola makes a living from her blog thanks to all the opportunities that come her way – from consulting gigs, to speaking on panels at events, to contracting work within companies. She also has a course she sells, a recent addition to her online business.

nicola-lees-nycWhat’s unique about Nicola’s story is how indirect her selling approach is. She hardly ever overtly sells her services, instead people get in touch with her and offer opportunities.

Nicola’s story is a great example of how a blog can position you as a preeminent expert in your field, which can lead to all kinds of options for making money, simply by sharing what you know about.

Why Create A Blog?

Thanks to Nicola’s success in the world of television pitching and time working for the BBC, she managed to secure a book deal.

As part of that deal, she knew she would need some kind of “platform” to launch her book once it was ready. It was at this point she decided to join my Blog Mastermind training program, planning to use her blog as the online platform.

Nicola excelled in one particular area – content production. She focused on my concept of “Pillar Articles” and produced a ton of valuable content, which you can see on display in her very content-dense blog homepage.

This work has paid off, as a visitor to her blog quickly sees that TVMole is a preeminent source of information about anything to do with TV production and pitching ideas. Consequently, Nicola’s content is shared by the people who matter most in her industry.

The Power Of Referrals

Nicola’s industry is not large, hence her blog audience size is not big compared to other blogs. During the interview, you will hear her state how she doesn’t believe Google is sending her much of the kind of traffic she wants. Instead, she believes referrals are the best source of targeted audience.

A referral in this case comes when someone forwards one of her blog posts or email newsletters on to a colleague. Word of mouth marketing like this is very effective at bringing in the right type of audience – the kind that will offer you work or buy your products.

Nicola’s case in particular, demonstrates why referrals matter so much. She has such a specialised niche with a unique audience. That audience is not likely searching the web for what her blog provides, however if someone recommends her content to another person, that peer-endorsed referral is incredibly powerful.

As I have written about before, you only need a small audience of the right people to make good money from blogging. Nicola’s situation is another example.

If you currently work in a specialised niche and want to build your own platform around your expertise, listen to this interview.

When you are ready to begin work on creating your platform, my training program Blog Mastermind is the ideal choice. Nicola is a graduate of the program and you can see how it impacted her life. Next, it’s your turn.

Please share this interview with anyone you think will benefit.

Talk to you soon,

Yaro Starak


Note: Nicola no longer runs her blog anymore because of other business pursuits. However, her blog still remains online for people to consume her content because she still has so much to offer to those that need it.

Relevant Links

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About Yaro

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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  • Hi Yaro,

    I love this podcast, Nicola’s approach and I must say, I’m taking your quality vs volume idea to heart with my new blog.

    Referrals can not only make your business grow quickly, they can entirely Google Proof you, because if you keep your word and do a great job, your referrals will always support you in what you do.

    This means that your business will continue to grow steadily independent of the economy or any outside factor because referral marketing is the most powerful form of advertising on earth, and people’ll pay for your products or services in any environment if they trust in you fully.

    After launching my new blog today I already scored a podcast interview and noted a few comments regarding the “snazziness” of my blog, in under 5 hours. Took my old blog some 2 years, for me to gain interview requests through it, and to get any kind of acclaim.

    Why? I started this one with a super focused market, and simply decided that as you preach, having readers who’re keenly interested in what you have to say, will trust you, buy your products, hire you, and of course, both parties will prosper.

    Numbers are nice, but large numbers of folks who have no strong interest in your offering pad your ego, not your bank account. I did have success with my old blog but with my traffic volume, and overall revenue return, I knew something was up. Again, I did well for myself but realized that the overall quality of my traffic wasn’t great, and not enough folks who wanted to consume my content showed up. Lesson learned.

    From you, and Nicola. Build pillar-style posts, gain the backing of industry/niche players, and you’ll attract hungry readers and customers to your strict niche. So happy I’m on this road, as it gives me a nice little confidence boost, verifying my intuitive nudges.

    Thanks Yaro. Tweeting this one in a bit.

    • Thanks so much for your comment Ryan, I was beginning to wonder if anyone had any feedback about Nicola’s interview!

      You are spot on about your approach going for quality relationships over quantity of random visitors. It takes discipline to follow this strategy as there are always new things you can do to grow your traffic, but it’s not always the right time to focus on traffic.

      Hopefully one day I’ll be interviewing you about your own success story.


  • Hi Yaro,

    This is really a good example of inbound marketing, when your site offers quality content, you hardly have to pitch. I think that is also important, if you want to be to be preeminent in your niche/sector, to follow a “Pat Flynn, be everywhere” strategy.

  • Tanya

    Wow what a great podcast, and can tell that Nicola is a genuine down to earth person. Well done for creating tvmole I’m sure the audience misses Nicola’s posts. Thanks Yaro for another great interview.

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