Content Archives

How We Used Content To Grow My Agency Into A 7-Figure Business (5 Tactics That Worked!)

Several years ago I became frustrated with the label of ‘blogger’. I was frustrated because I felt the skills a person develops by writing a successful blog are really ‘Content Marketing’ skills. Not only that, you learn ‘Search...

Copy This 2 Week Email Course To Sell Any Product Or Service On Autopilot

I woke up, checked my email, and there it was. I’d made a sale. This was not the first product sale I’d ever made, nor was it for a lot of money. Just $29 for an ebook and some bonuses. However, what made this sale special was because it was the...

How To Position Your Product Offer So People Choose To Buy From You

One of the first marketing concepts I learned about in business school is called positioning. This concept is particularly important when it comes to selling your own product or service. I was taught about positioning in the context of competition. You...

How To Use Content To Attract Google Search Traffic And Sell To Niche Markets

Today I’m going to explain how you can use one content strategy to attract traffic from Google and use that same content to sell to specific sub-niches within your industry. I’ll show you how we are currently doing this with InboxDone.com using a...

Become A Student Of Your Own Motivation To Become A Consistency Master

Many many years ago I was in Tasmania at the very bottom of Australia. It’s a beautiful place. I was there because I’d made a choice to seek out adventure. I was going to backpack around the country, pick fruit to earn some money and live in...

The Growth Marketing Technique More Startups Are Betting Their Future On

Recently I’ve spent a lot of my time reading and listening to podcasts about startup companies. In particular, I have been looking for clues about what kinds of marketing techniques are working today for high growth startups. I’m doing this...

Why Having An Audience Has Solved So Many Problems

If you’ve been following me for a while you know how much I value the concept of owning your platform (it’s what I teach in my Platform Launch Plan free workshop). The reason a platform is so amazing is because you have instant access to an...

How To Write Headlines That Capture Attention (Including 30+ Templates You Can Copy)

The headline or title of your article or video, or any piece of content you create, is the first element a person reads, which acts as the gatekeeper, responsible for whether the visitor engages with your content, or skips it. Don’t make the mistake of...

Why Your First Blog Post Should Be A “Life Story” Article

One of the key techniques I’ve taught Blog Mastermind members since I made the first version of the course in 2007 (and the 2.0 current version) is the value of a ‘Life Story’ post or series. In simple terms, a Life Story post is your background...

The Blog Profits Blueprint: How To Make $10,000 Per Month, ‘Working’ On Your Blog Only 2 Hours Per Day

UPDATE: The Blog Profits Blueprint is available for download here. If you’re an expert, teacher, trainer, author, speaker or coach and you’re tired of getting paid by the hour, per contract, or being trapped in a job, and want to package up your...

The Very Unsexy Way I Made My First (And Second) Million Dollars Online

The small picture below is from my Stripe account, the platform I use to collect payments in my business. The number represents total sales. In 2018 my coaching business crossed that magic one million dollars milestone. Back in the ‘old days’...

You Shouldn’t Build Your Online Business Alone

I’m at a party. The pretext is simple, people drinking and chatting, attempting to form meaningful connections, to bond over shared interests. As expected, everyone asks what I do. When I answer that I “work online” the response is an...

What Is A Strategy Versus A Tactic? (And Why It’s So Important You Understand The Difference)

Inside the Blog Profits Blueprint I talk about a key distinction, the difference between strategies and tactics when it comes to online marketing and building a blog-based business. Here’s a relevant quote from the Blueprint: Strategies are in place to...

You Don’t Have To Be A Professional Writer. Just Be Yourself.

Have you ever written a blog post and read it back only to find it sounds nothing like your style or voice? A lot of new bloggers create a frame in their mind about how they think they need to present themselves to the world. This is especially true when...

You Don’t Have To Be An Expert

We just wrapped up a Laptop Lifestyle Academy live coaching webinar and I feel the need to reiterate a point I made during the session… The concept of ‘being an expert’ seems to be stopping people from starting their online business. If...

If You’re Building A Personal Brand You Need A ‘Claim To Fame’ Breakthrough Result

I was recently a guest expert on a panel interview as part of a marketing summit. As I was listening to the other speakers and hearing their stories, it became clear that everyone involved had some kind of ‘claim to fame’ result. They had...

The Social Media Content You Create Today Will Have Little To No Value Tomorrow

In recent years a new crop of entrepreneur/freelancer/coach has risen off the back of social media channels like Facebook, Instagram, and Snapchat. These people use social platforms to distribute their knowledge or entertain people and thus attract clients....

The Blog Profits Blueprint Audio Version

I realize you probably already have my Blog Profits Blueprint since it has been available for over five years now and has been downloaded by thousands of people.

However I have never submitted the audio version to my podcast, so I’m posting it here now to get the download into iTunes and on my podcasts page.

7 Insights Every Blogger Should Know

What is more important: quality or quantity? The easy answer to this long and heated debate is both are very important – and I’ll give you that, they both are, but for free content I am in the quantity camp. Go ahead and paste me and leave 1,000...

10 Rules For Writing An Effective Sales Letter

I’m Tom McSherry and I’ve been self-employed for the past two years thanks to the world of Internet marketing and my skills as a freelance copywriter. My main business is Premium Online Writing, a top-quality writing service designed to give web...

Content

How We Used Content To Grow My Agency Into A 7-Figure Business (5 Tactics That Worked!)

Copy This 2 Week Email Course To Sell Any Product Or Service On Autopilot

How To Position Your Product Offer So People Choose To Buy From You

How To Use Content To Attract Google Search Traffic And Sell To Niche Markets

Become A Student Of Your Own Motivation To Become A Consistency Master

The Growth Marketing Technique More Startups Are Betting Their Future On

Why Having An Audience Has Solved So Many Problems

How To Write Headlines That Capture Attention (Including 30+ Templates You Can Copy)

Why Your First Blog Post Should Be A “Life Story” Article

The Blog Profits Blueprint: How To Make $10,000 Per Month, ‘Working’ On Your Blog Only 2 Hours Per Day

The Very Unsexy Way I Made My First (And Second) Million Dollars Online

You Shouldn’t Build Your Online Business Alone

What Is A Strategy Versus A Tactic? (And Why It’s So Important You Understand The Difference)

You Don’t Have To Be A Professional Writer. Just Be Yourself.

You Don’t Have To Be An Expert

If You’re Building A Personal Brand You Need A ‘Claim To Fame’ Breakthrough Result

The Blog Profits Blueprint Audio Version

7 Insights Every Blogger Should Know

10 Rules For Writing An Effective Sales Letter

Learn Yaro’s 8-Step System To Launch Your Online Business

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How To Scale Your Business From $10K To $100K Per Month

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How To Scale Your Business From $10K To $100K Per Month