Latest Posts
Is Your Marketing Strategy Using This Powerful Principle?
In this day and age we are constantly bombarded with advertising and marketing. It is estimated the average person sees 5000 ads per day. The result? We ignore the majority of them. The marketing message falls on deaf ears or blind eyes. Simply put, there is too much...
How My 5 Question Survey Saved Me Time And Resources In Product Development
This is a guest post from Leslie Samuel, first published in 2011. Although it is an old post, you might enjoy the thought process Leslie explains here when it comes to figuring out what his audience wanted to buy from him. -- Yaro Selling information for money - it's...
How To Sell More By Appealing To Fewer Customers
In my first post I talked about validating your niche, this post will talk about narrowing your niche and defining your unique selling proposition (USP). These two factors are critical if you want to really appeal to people. If you want your product or service to...
Why Thinking Like A Fish Can Help Your Business
When we are operating a business, we are often told to try and think like the consumer. To ‘walk in their shoes’ or to ‘get inside their head’ and know what they are thinking and feeling. All this is done with the end goal of creating a better experience for the...
Why I Am Cutting Costs And Changing Business Models
This is an entrepreneur diary-style post I wrote back in 2011 during a transition period with my business. While this content is very old now, you might still enjoy reading through my thinking process and all the amazing comments people left in reply -- Yaro The last...
How To Segment Your Subscribers When You Run A Blog Business
I was reading Dee's recent article in his customer segmentation series where he talked about how to segment your blog readers. One of his main premises was the difference between a person who leaves a comment, or many comments and those who don't. I agree with Dee...
How To Identify What Makes YOU Newsworthy
Often, the greatest challenge business owners encounter is identifying what is newsworthy about themselves and their business. This phenomenon is commonly described as not being able to see the forest for the trees. However, keeping your finger on the pulse of your...
Trade Show Checklist: How To Successfully Sell Your Product At Trade Shows
With a physical product, there are several ways to meet customers and market your business. In this week’s article, I write about doing trade shows and meeting potential customers face-to-face in a convention type of setting. I have noticed over the past couple of...
How To Write Winning Content
Almost every article I write and almost every discussion I have about blogging goes pretty much the same way: If you write a lot of quality content, your blog can’t help but be successful. Whether your content is self-created, you have staff, or you rely heavily on...
Success – How Badly Do You Want It?
"Know what you want - and get it" - Sushmita Sen, Miss.Universe, 1994 'Take what you want, and pay for it' says God - Old Spanish proverb The Secret Of Success I'm going to tell you a little story. It's about a man who wanted to know the secret of success, and decided...