Latest Posts
10 Rules For Writing An Effective Sales Letter
I'm Tom McSherry and I've been self-employed for the past two years thanks to the world of Internet marketing and my skills as a freelance copywriter. My main business is Premium Online Writing, a top-quality writing service designed to give web business owners a...
How To Create Your Own Product To Sell (3 Ways To Make $100,000)
Do you know how to create your own product to sell? Straight off the bat, here are a few key takeaways: Define and understand your niche before creating a product. Identify a hungry audience with strong emotions and limited solutions. Aim for long-term customer...
How To Create A Product That Sells
This is part one of a series on how to create an information product, written from guest writer Leevi. If you're thinking selling a digital product online is a good choice for you, settle in and enjoy this series. -- Yaro This series on creating your own information...
How To Make Split Testing To Improve Your Conversions Online MUCH Easier
This is a guest post, part six of a series from Leevi, who is a copywriting specialist. Grab yourself a coffee and strap in for a deep dive into the art of writing words that sell. -- Yaro Last article, I addressed some of the most common pitfalls of split testing....
What Is B2B And Why Choose This Business Model For Your Startup?
Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B”...
Which Is The Best Business Model For Your Startup – B2B Or B2C?
Choosing the right business to start is something that nobody can tell you except yourself. Seeking the advice of others is simply confusing and is a waste of time. Ask ten business owners what they think as to which business to start and you'll probably end up with...
Are You Making These 3 Common Conversion Testing Mistakes With Your Sales Copy?
This is a guest post, part five of a series from Leevi, who is a copywriting specialist. Grab yourself a coffee and strap in for a deep dive into the art of writing words that sell. -- Yaro Copywriting 101: How To Refine Your Sales Letter In previous articles I led...
Email Marketing Case Study: How I Generated $40,000 In Sales Without Annoying My Subscribers
One of the smartest things I ever did was start an email newsletter from this blog. That was in 2006 and since then I have built up over 80,000 subscribers. Best of all I haven't done anything new to build my list in years. Ever since I started it I've had a steady...
4 Crucial Elements Every Sales Letter Needs
This is a guest post, part four of a series from Leevi, who is a copywriting specialist. Grab yourself a coffee and strap in for a deep dive into the art of writing words that sell. -- Yaro Copywriting 101: Writing Your Sales Letter This is part four of the...
Copywriting 101: The Art Of Good Storytelling
This is a guest post, part three of a series from Leevi, who is a copywriting specialist. Grab yourself a coffee and strap in for a deep dive into the art of writing words that sell. -- Yaro This is part three of the Copywriting 101 series and it covers the body copy...