How To Write Great Blog Content – The Pillar Article

I was writing an article the other day and I needed a reference to what is good blog content. I realized despite being (I think) the blogger to coin the phrase “Pillar Article” I’ve never actually published a definition of it to my blog. Time for that to change.

The below is my definition and examples of the Pillar Format, taken directly from the Blog Profits Blueprint. This is based on my original thinking of what goes into making good blog content.

The concept was first used in this guest post on Problogger back in February 2006, where I suggested the following tip for finding more blog readers –

Write at least five major “pillar” articles. A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

The Pillar title was later joined by similar phrases to essentially describe the same thing – good blog content – such as “Flagship Content” by Chris Garret and “Cornerstone Content” by Brian Clark, two articles definitely worth reading if you want to know what makes a good blog a good blog.

Now here’s my definition and format examples of how to write good blog content.

What Is A Pillar?

A pillar is blog content, usually an article, which does some very important things:

  • It will bring in a rush of new readers and backlinks (other sites linking to your blog).
  • It will continue to bring in more readers over time as you and other people refer to it, even though it may be buried in the archives of your blog.
  • Eventually it will bring in traffic from search engines (this is largely because so many other web pages link to it).
  • You can list it in a separate area (like an articles/start page) with all your other pillars so your best content can easily be accessed and your value clearly demonstrated.
  • It is not time dependent, so in twelve months’ time it will still be relevant and popular.

How Do You Create A Pillar?

There is no exact formula for producing an article that will become a pillar, however there are definitely some key characteristics you can work on. You may be surprised when articles you write become pillars when you didn’t expect it, or the reverse where you pour your heart into a great article and it doesn’t do much for your traffic at all.

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Here are typical pillar article concepts that you can post to your blog:

1. The “How-To” Article

This is a staple pillar article concept. Think about your industry and write an article that teaches how to do something in it. Be certain to only write how-to articles on topics you genuinely understand how to do and have experience with.

Some possible examples:

  • If you are a marketing consultant, write some advice on how to market a business using no money.
  • If you blog about dogs, write how to choose an appropriate dog name.
  • If you blog about how to write a book, produce a how-to guide on approaching publishers.
  • If you blog about food, write recipe guides on how to prepare popular dishes.
  • If you blog about your life, write how-to guides on self development from the life lessons you have learnt (e.g. How you got a job, how you dealt with breaking up with your boyfriend, etc.).

It should be reasonably obvious which how-to topics are popular and relevant to your audience and which you feel capable of explaining well. Remember to tell a story if you can!

2. The Definition Article

Many industries have key concepts which new readers won’t know. If a concept is complicated, produce a pillar article that defines the concept, clearly explaining what it means and how it can be implemented.

It may seem simple and obvious to you, but remember you are an expert in your field, so explain it to the newbies in simple terms and, of course, try and tell a story as an example.

A glossary definition page is a good pillar article. If there are a handful of key concepts in your industry, write an article that lists the concepts and provides a one-paragraph definition for each. A resource page like this is good as a reference piece and often referred back to by other bloggers and websites.

You may say why bother doing this if most terms are already defined elsewhere on the web at sites like Wikipedia?

It’s okay to link to other websites for definitions, especially in the short term when you are just getting things set up, but it’s a lot better if you write your own definitions. It keeps readers on your blog, increases your pageviews (the total number of pages of your blog readers view) and visitor length (how long readers stay at your blog).

You can describe a concept in your own words, using your own unique story and voice. This helps to build credibility and trust.

It’s always smarter to include your own version of a definition if you are capable of explaining a term or concept, rather than link to other sites and drive traffic away from your blog.

3. Present a Theory or Argument

If you blog about politics, writing an article discussing your theories about communism, democracy or capitalism can make a great pillar article.

The important thing here is to present some unique thought. Give your opinion on a major issue in your industry, or even on a mainstream topic that you suspect your readers will take an interest in.

Try not to simply rehash what other people have said and clearly present your own thesis argument. Stimulate conversation, perhaps controversy, about a topic that is often discussed and is not time-dependent and you will draw traffic to your blog.

4. Create a resource like a free report, whitepaper or e-course

This is one of my favorite pillar concepts. A document such as a whitepaper (a small document, 2-10 pages, which teaches how to do something) or a series of articles combined to create a course, is a fantastic pillar.

You have a couple of options to present this information:

  • Create a PDF which your readers can download. The benefit of this method is that the file can be shared easily (forwarded through email for example) and you may benefit from viral marketing effects, especially if you produce a top quality e-book or report.
  • Type the content into several blog posts and interlink them together. You can also highlight them as a stand-alone series in your archives or articles page.

If you visit the articles section of my blog under the “Free Reports” heading, you will see an example of a PDF report that Brian Clark and myself put together, which is a good example of free resource pillar content.

If you can’t decide what is the best method to distribute your free resource, my suggestion is to offer it in as many ways as possible. Make a PDF available for download, publish the articles individually and make them available from an email list too. That way you maximize your exposure and cater to the widest possible audience.

The important thing with this concept is to create a complete all-in-one solution to a common problem. Similar to the how-to article, a free resource is a powerful pillar concept because it demonstrates your expertise and brings in consistent traffic.

5. One of the most popular pillar concepts is a List Article

You have probably seen many of these at other blogs. The usual titles are “Top 7 Ways To…” or “10 Tips To Improve…” etc. These work well for a couple of reasons –

  1. Lists are easily digested by human beings. It’s been tested and proven that articles in the 300-700 word range with lots of clear dot-point bulleted lists and a compelling headline are good traffic pullers. In this case it’s all about simplicity of consumption for people with short attention spans – i.e. most web surfers.
  2. Lists provide directly actionable lessons and people love to share lists with other people. Consequently list articles are often linked to by other bloggers and added to social bookmarking sites that drive traffic.

Provided your list follows all the standard pillar concept rules – timeless, original content, problem solving ideas – and you keep it directly applicable to your audience, most lists will become pillars.

Be wary of doing lists of topics well covered by other people or on really simple concepts. As usual the more “you” included through stories and a unique style, the more likely your list will perform well.

6. A Technical Blueprint

A technical blueprint is very much like a how-to or a whitepaper, but is focused on the technical aspects of a problem. Technology-focused bloggers are good at blueprint pillar articles because they love to use graphs, spreadsheets and images to demonstrate how to do something.

A technical blueprint is a step-by-step, visually enhanced article demonstrating exactly how to complete a task. Often the pictures tell the story more than the words do. Designers and programmers use this style of blog post to show how they code a website, design an image using Photoshop, code software, or simpler activities like attach a file to an email.

You can apply the principle to almost any industry that has common tasks which may be complex to understand. In this case it’s more about the imagery and less about the story.

Personally, I find it easier to write an explanation using words rather than take lots of screenshots or photographs, but this may not be the same for you. If you have access to the necessary resources, making a blueprint-style blog post that clearly demonstrates how to do something is a perfect pillar concept.

That covers some of the most basic and powerful pillar article concepts you can apply to your blog and test. If you write an article each day using one of the concepts above, you will have a solid foundation for a successful blog.

The Blog Profits Blueprint

This article was drawn from a concise report on how to create a successful and profitable blog. If you would like to read the entire document, you can download it for free from here –

Yaro Starak
Blog Trainer

About Yaro

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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  • A perfect example of pillar content here! It’s all about providing value to the reader.

    I especially like the idea of creating a definitions page to refer my readers to. I’m definitely going to implement that one.

    Great stuff here Yaro. Thanks for the article!

  • Great Post!

    Pillar Articles – very nice term.

    Now that you’ve done such a great job teaching us how to come up with quality content, I think the only question that remains is how to get people to read it.

    How do you let the world know that you have something important to share? I think that getting the word out is the hardest part of blogging.


    Thanks again for this great post,

  • I enjoyed your blogs profit blueprint very much Yaro. Now I am just working on my pillar content. I have some nice ideas for it!

  • How do you write a pillar article that is worth while given the amount of information already on the web? That is, how do you beat Wikipedia?

  • Pillar content can draw consistent traffic, especially if it’s a helpful how-to type of article. These are also known as reference works which readers will visit and re-visit again and again.

    How-to articles are powerful pillars which not only build consistent, targeted traffic over time, but they will also build your perceived AUTHORITY, which can be INVALUABLE, especially if you are selling products and/or opening a Interactive Learning Environment to the public online.

  • Yaro, it’s funny you mention having never defined it. I remember searching for it one day here and it didn’t come up in the way I was expecting. I thought “how is that possible?” 😀

    The information on pillar articles in your Blog Profits Blueprint is excellent. That book really is a great resource.

  • Hi Yaro

    I’ve just started blogging (having converted my existing static site to WordPress), and I’ve been following your advice very closely.

    As a professional copywriter of over 10 years’ experience, I admire your model of providing high quality content as the basis of everything you do, and will try to emulate this approach on my blog.

    As far as pillar articles go, it’s a good concept. I’ve lined up a series of soon to be launched interviews with the world’s top copywriters as my ‘pillar’ content – so hopefully my readers will be able to gain real value and insight from the masters.

    Anyway, thanks for all your great advice.

    Kind regards

    Laurence James
    MD, The Copy Box

  • Nice article. I know exactly what you mean by those where you pour your soul out and get nothing :p

  • I read your Blog Profits Blueprint some time ago and of course, I learned the term “pillar articles” from it.

    Just a simple question, Yaro. List post usage had soared after so many blogging and social media bloggers out there recommend this method to write a compelling and attractive blog post. I write my articles in this way as well. Do you think that this method will eventually be abused and overused?

    • Susanne

      It already is, honestly. I kind of h-te when I see articles with lists: 7 ways to this or 13 best that etc.. 🙂

  • @Options-Strategery: The thing about Wikipedia is that it tries to exclude some types of content. It is meant to be an encyclopedia, not a source of all knowledge. So if you have a new and controversial idea, for example, chances are that you can write something much more engaging than is found in Wikipedia.

  • @Wayne – The list post will always work assuming the content within the post is of value.

    The reason a list works is because it’s a good way to format an article for easy reading. The content of the article itself though still defines whether the article will be a pillar.

    The day the list post dies is the day the dot point list is removed from our word processors and replaced with something else.

  • Yaro,

    I’ve been reading this section of your Blog Profits Blueprint whenever I run into a dead end in my blogging activities. It has been enlightening and inspring each time.

    And congratulations on getting back your PR6.. some data center reported it to be PR7.

    Jaxon S

  • I agree that the “list” style articles seems to be a more easier read when given high value. Also adding pictures to each blog post is a great eye catcher, I like to make the pic have nothing to do with the post so it makes people want to see the connection and read the it.

  • I find it difficult anymore to write any article and stop at 500 words. Usually Im done in the 1000 word range. The majority of my articles all tell a story of how to and why. Like you say the most read articles do not lose their relevance to your niche. I wrote one early on that still gets Google searches everyday about attitude. I also find the more you write, the more you are read, and try to let one post lead to another, a related post plug in is key to keeping a site visitor and turning them onto a site reader,

  • In some form or another I’ve most of these with varying levels of success. I love your examples and reasoning behind things. Very good post 🙂

  • […] article can be found here and I recommend that you have a read of the article before jumping head-first into producing your […]

  • […] Yaro Starack defines pillar articles, explains why they are vital for any blog’s evolution and development and makes a guide on how to write your own pillar content. […]

  • I like this blog posts. I read a lot of blogs that don’t have pillar articles and are merely regurgitations of other blogs. If you are going to be an authority you have to teach.

  • […] the difference between Pillar Content and Flagship Content. Pillar Content is a phrase coined by Yaro Starak who describes it as: A pillar article is usually a tutorial style article aimed to teach your […]

  • definitely a good pillar article you got here.
    I bet this will be good source of good article writing.
    I also can use this technique to perform my article style writing.

  • […] it’s important: Pillar content is the foundation for your blog. Quality articles that are well researched and well thought through and add to the main focus of […]

  • This is really great article, Yaro.

    And for that reason, if you don’t mind, I would like to ask your permission to translate this article into Indonesian language and share it to our Indonesian readers. Of course I will put this original content link and your web site in the translation version.

    I’m waiting for your permission, Yaro.

    Thanks a lot. 🙂

  • […] (this is reminiscient of Yaro Starak’s concept of Pillar articles). […]

  • […] How To Write Great Blog Content – The Pillar Article […]

  • especially like the idea of creating a definitions page to refer my readers to. I’m definitely going to implement that one.

    Great stuff here Yaro. Thanks for the article!

  • […] I’m currently facing as I reboot this blog is that I don’t have any significant topical pillar articles to attract the kind of traffic that generates a regular readership. That’s something I […]

  • […] bring traffic to the whole blog over a long time not only for a short while. They’re known as Pilar Articles, Flagship Content or Cornerstone Content. Regardless of the name you chose for these posts they […]

  • […] On Quality Content, Not Post Frequency.  Yaro talks about the ‘pillar post,’ as a way to really post.  Yes, yes, a thousand […]

  • Great ideas, I am about to start implementing these on my website portfolio.

  • Thank you for bringing all of these resources together. What a nice thing it is, to wake up to find myself included in this list of writers and bloggers.
    Thanks again.

  • Great article, thanks for the info!
    There is nothing like a well written article, but without the catchy phrases and headlines, no one will see it (or want to see it). I had this problem when I started writing and i found that using glyphius really helped me a lot.

  • Hi Yaro…

    Thanks for clarifying the different kinds of pillar articles… sometimes I get hooked on one train of thought and it is great to hear other suggestions. The “how to” and “lists” work really well for my blog… hmmm.


  • Once again another very useful article with ideas I can use today. I am working on your other ideas & slowly but surely my blogs begin to attract better traffic. Your Pillar article concept makes good sense. Thanks

  • Dear Yaro,

    Another excellent piece from a Blog Guru. I learned a lot from your lessons. This Pillar Article or Blueprint or perhaps also can be categorised as Masterpiece in a more artistic sense and Blockbuster in an entertaining sense.
    I notice that your Pillar Article in your blog is posted in the main section where all other blog post is made. Just wonder whether it is a good idea for the Pillar Articles to be put separately in a special page(WordPress) or page element(Blogger)?


  • Hello Yaro. I have downloaded your blueprint and joined your program at blog mastermind. I stumbled through this article and just wanted you to know that the “pilar” theory is great and I am still working on it. Thanks for this. I hope I can succeed too, one of these days:)

  • […] the promotion of your blog until you have established a handful of quality, often referred to as pillar content, posts. However, that does not mean you should hide your blog until that pillar content is […]

  • I think this was a great article to help newbies out. I try to write at least one pillar article a week. I find myself drifting more to the list articles like 10 steps to…
    I love these type of blog post because people will actually bookmark that post and go back to it over and over again. They will email the link to theri friends. it becomes very viral.

  • Great idea !!
    I’ve started doing that on one of my website, but I guess I should really start to do that more often. Sometimes we get a stream of very good ideas for an article, then the next time around, it’s all a complete blank.

    Thanks , This post made my day!!

  • I think the most important attribute of a ‘Pillar article’ is that it should not be topical ie it should be generic and second – the corollary of this – the article will drive traffic continuously to the site even after months of publishing despite being ‘buried’ in the archives. Great post. I love it.


    This is your great post.You have done brilliant piece of work.Writing the great content of blog just read these ten points.I like the people those who share the information with others.Thanks

  • I definitely agree about “how to” and “list” type articles. Almost a third of what I end up reading on blogs are how to type articles or lists that provide some value to the reader. The downside is I get sick of reading them sometimes. Lists also seem to make up a very large proportion of articles on digg and other social bookmarking sites and so they seem to be a good way of getting traffic if people pick up on them.

  • […] is going to be top notch but in Entrepreneurs-Journey’s author, Yaro Starak, describes the Pillar Article  and how having them is key to your blogs […]

  • I am curious how this works when someone is telling more of a story…?

  • […] How To Write Great Blog Content – The Pillar Article […]

  • Richard Stewart

    Yaro – great stuff – I’m currently sussing the internet via Facebook and Twitter, preparing to launch a blog. Thanks again for your XLNT content!

  • Great post Yaro! Thanks for sharing this.

  • […] Then back it up with some of your own experiences. These strongly-opinionated posts can become your pillar articles (as termed by Yaro […]

  • […] Then back it up with some of your own experiences. These strongly-opinionated posts can become your pillar articles (as termed by Yaro […]

  • Karen

    Hey Yaro, I signed up for Blog Blueprint, but nothing came. Would you mind checking it out for me, thanks. ; )

  • […] to Yaro Starak, the blogging guru behind Entrepreneur’s Journey: “A pillar article is usually a tutorial […]

  • Great article! I am just launched my blog and am writing my first pillar article as we speak. You mention 300-700 words as an optimal article length. I am already up to 1500 words and will probably end up closer to 2000+ words by the time I am done. Should I try to cut down the scope or publish it as a series? Any advice would be appreciated. Thanks in advance.

  • […] Reddit, Delicious, forums, commenting, article directories, guest posting, writing list posts, writing pillar articles – You name it, everyone’s doing […]

  • Hi Yaro!

    Either there is something cosmic going on between me and your blog, or you pay attention to what is going on in the back-end operations/activities of your blog:). I say this because I am posting this comment in response to receiving this article as a newsletter from you. And it was cool to receive it, because I have set time aside to start writing this week.

    You have impressed me greatly in just a short amount of time; two months ago, I didn’t even know about the “blogosphere”.


  • Yaro, I can’t thank you enough for the great information you are sharing. Keep it up. Thanks again, Terry

  • This message about the pillars making an effective blog is great. I have read the Blog Profits Blueprint where you go into geater detail about these pillars. I believe that I have great content on my blog but I definitely need to create some pillars to hold up the foundation.

    I realized the importance of pillars in only my second week of blogging (I have a new blog). Let me share my story with you! As with any blogger, I am craving traffic so people can read and benefit from my blog (and lets be honest, so I can make some money in the future). I caught a small break in my second week and a friend with an established blog linked to mine. The spike in traffic that day was incredible (for my shiny, new blog as it got nowhere to the number of hits this site gets a day). After a day or two of increased traffic I had to sit in horror while I watched my traffic dwindle. Maybe my blog just wasn’t for them but I think if I had some of these pillar articles that I could have convinced more people to become regular readers. I guess learning is part of the process and I have already started writing some pillar articles (and will hopefully finish this weekend). I plan on being prepared when I get my next break!

    I just wanted to share my experience and thank Yaro for all the great work. Your information has been guiding me through my blogging experience (I am still contemplating doing the Blog Mastermind Course).


  • […] content.”  Some call it “flagship content.”  Some call it “pillar content.”  It’s the tutorial-style content that you share on your site that demonstrates why […]

  • […] Pillar Article – How To Write Great Blog Content – – Yaro Starak writes an incredible article on pillar articles and why you have to write them on your blog. […]

  • Fantastic advice Yaro. I think ‘How To’ articles are a great way to build an email list. If the advice is compelling and it works without doubt who wouldnt want to find your ‘How To’ article. After all, the internet is the wealth of our combined knowledge so why not share our best ideas for the benefit of all. Camtasia videos are a great way to back up the ‘how to’ article with ‘hands on, watch how it’s actually done’ screen capture. The video can even be offered as a trade for an optin to build an email list.

    Thanks for the great content Yaro.

  • […] How To Write Great Blog Content – The Pillar Article – […]

  • I like this definition “Pillar Articles” it make audience feel good with our blog when them visit our blog.

  • […] We get told over and over that “content is king”. Yaro created a new buzzword, pillar article, to remind us the importance of quality content. Also, his term helps us think about quality […]

  • […] people call this kind of website content “pillar content“, some call it “cookie content“, and I just call it useful content. It’s […]

  • I am happy to have received your email that lead me to this site.Your article here is very enlightening . I was getting sort of stuck in my blog but I will be start writiing some of these pillar article and hope they will do as what you say they will do.

    Keep do your good work of sending these enlighting ezine letters they are doing what you entended them to do I read all of them.

  • […] 4. How To Write Great Blog Content – The Pillar Article, […]

  • […] articles are incredible great, they are very famous, especially the pillar article , every serious person who wants to become a successful blogger has to read it, bookmark his blog, […]

  • […] We get told over and over that “content is king”. Yaro created a new buzzword, pillar article, to remind us the importance of quality content. Also, his term helps us think about quality […]

  • […] We get told over and over that “content is king”. Yaro created a new buzzword, pillar article, to remind us the importance of quality content. Also, his term helps us think about quality […]

  • […] reality, this powerful concept will get you quickly moving towards an effective blog. So check out Starak’s description, print it out, and begin incorporating it in your web ministry. In the next few posts, I will give some hints […]

  • […] the blog. For those of you not familiar with pillar articles check out what I’m talking about right here. So my agenda is set for the upcoming week, create pillar articles for By following this […]

  • I followed the link from your “How to maximise profit from every product you create” post. I really like the timeless content you have created on your blog, and I can see some of these pages building epic amounts of pageviews and comments over the years to come. Fantastic stuff indeed!

  • I know it’s been a couple years since you wrote this post but thank you. I will be referencing it when I write to my own blog.

  • […] the things I need to do to make that goal become a reality. The next step for me was to complete Pillar Articles for my site, yet I have not completed this […]

  • […] should have at least five (5) pillar articles. Pillar articles are words coined by famous blogger, Yaro Starak. Later, several bloggers coined words such as flagship content (Chris Garrett) and cornerstone […]

  • Very timeless indeed!

    I have made my own notes of your pillars just so that I can hang them next to my desk or notebook whenever I need to jot down some thoughts. They keep me afloat of remembering that I’m blogging for a purpose and that what I write should bring value to my readers. While I’m aiming towards my true voice, I go back to your articles to continue to educate myself.

    Keep ’em coming!
    Thu Nguyen

  • Hi Yaro,I read your ideas about pillar article.It was excellent ! would you or some else answer this question that “Does pillar article work in a country that every contet is easily copied and used in another blogs!?” Thank a million.

  • […] creating the content right now. That means I’m writing the email follow ups, the pillar content and putting together the first (of many) marketing […]

  • Didn’t realize this directly but one can think that these type of informative and valuable posts called pillar posts or pillar articles are the type of content that people come back to your site for over and over again. Apart from the easy 500-Worded article, it’s easy to tell when people are writing their heart out or not as well. Thank you, Yaro.

  • […] 5) How to Write Great Blog Content […]

  • Excellent eye opener article. Question: I am primarily a vlogger so are pillar videos just as effective or should I make them articles?

  • […] How to Create Great Blog Content (Entrepreneur-Journey) […]

  • Yaro,
    Great insight again. I will now start trying to incorporate more pillars oin my blog.


  • Makes sense! I read an article about becoming an early morning riser few nights ago which was posted in 2008 on Steve Pavlina’s blog. It also linked to 2 other blog posts, all 3 being exactly what I needed to read. Posted over 3 Years Ago! Amazing!

    Thanks Yaro,

  • […] other bloggers have touched on this subject and have come up with several different names for this kind of content, we here at Art of Blog have taken to calling it “Core […]

  • ben

    Pillar content is key I learned that from you in your blogging manual I think
    I just got a few finished today but also embeded links that link to other content on my site so I have a list post that links back to other pillar posts on site to keep people clinking on site.
    thanks Yaro!

  • really nice article Yaro. As said “The Pillar Article”. I go with the title. It Is a pillar article. Great post buddy..

  • Great stuff, thanks Yaro.

    I am new here – I have just across your blog.

    I just wanted to let you know that I enjoyed this post.

    I really appreciate the list of 6 typical pillar article concepts that I can post to my blog. This has given me ideas on how I can write pillar articles for my blogs.
    Your advice to provide high quality content that teaches what the audience wants is valuable. I have learnt several tips here that I will implement on my blogs.

    While reading the post, I noticed that the link to “Flagship Content” by Chris Garret does not work.

    Thanks again,


  • Lots of great stuff here! My new blog is really new. But I’m creating a Resources page for internet marketing to attract lots of new people, and have it be a resource that people come to over and over. I am also going to create a glossary page defining key terms. I LOVE the idea of having an articles section where key posts are featured!

    Thanks, And this is a great example of how to drive people back to old posts…by featuring it in your email newsletter. Well done and thanks for all the tips and support.

  • I know I shall return to this article again and again for the timeless advice it contains. Most helpful. Thank you, Yaro!

  • This is great article, like everyone else said, a perfect example of a “Pillar Article”. I am an old writer, but a new blogger, and your help has been invaluable. Thanks for sharing your knowledge with us! Have a great day. 🙂

  • […] 500 words and have lots of very practical tips or advice. This article you are currently reading [Yaro's Article] could be considered a pillar article since it is very practical and a good “how-to” lesson. […]

  • […] Tips For Content Marketing Success How To Write Great Blog Content – The Pillar Article Make Your Blog Content Work Twice as […]

  • […] Tips For Content Marketing Success How To Write Great Blog Content – The Pillar Article Make Your Blog Content Work Twice as […]

  • […] Write at least two pillar articles. What’s a pillar article? Well, Yaro Starak defines it, in my words, as a long article that actually details a process for something that will […]

  • Hi,

    Thanks for the helpful information!

    What I think is if you are not getting ideas while writing content then just put that heading in any popular and related forum, I think, you would get lots of ideas to write on the topic.

    Apart from this, participating in discussion places would give you lots new ideas, tips and advice to improve your writing skills as well.

  • Hi Yaro,
    Thanks for this priceless information, it’s really helpful and I’ll try the best I can to make use of your style. thanks a bunch.

  • […] How To Write Great Blog Content – The Pillar Article by Yaro Starak […]

  • […] Starak, in questo post, formula questa definizione dei pillar-article: A pillar article is usually a tutorial style […]

  • Lately Google announced that they’re going to penelize websites that they think are duplicating content on a regular basis, while you’re actually going to see the people’s article/ post who actually created it.

    Mmmm. I wonder whether people will create quality information on their blogs from now on, Yaro – but more importantly unique and original ones?

  • […] the bulk of your social media work to these autoposting sites and use your valuable time writing pillar articles for your […]

  • […] the bulk of your social media work to these autoposting sites and use your valuable time writing pillar articles for your […]

  • […] Evergreen Articles – You may have heard articles called evergreen articles or pillar articles. Either one, they both have some of the same elements. This means to create an article that will be […]

  • […] “How To Write Great Blog Content – The Pillar Article” […]

  • […] article gives an overview of pillar posts, (a concept developed by Yaro Starak), how to develop them and how to maximise their benefit: to keep your readers on your site, to […]

  • […] Write Great Content – Provide tips, solutions, and resources.  As a beginner blogger, I was amazed by this response .  You can learn more about developing great content from Yaro Starak […]

  • […] experience of your site. One leading professional blogger Yaro Starak recommends the use of pillar articles. These are articles that don't change over time and continue to attract visitors. The best pillar […]

  • […] A concept I learned from Yaro Starak about building blog content was the idea of ‘Pillar Content‘. This is simply the idea of creating strong (usually educational) articles that will become […]

  • Great post Yaro. I have joined your rss feed and i have read your each and every post after that but this was the best.

  • […] How To Write Great Blog Content – The Pillar Article  […]

  • […] leading professional blogger Yaro Starak recommends the use of pillar articles. These are articles that don’t change over time and continue to attract visitors. The best […]

  • Yaro you are the inspiration for a shiny new glossary article for my blog. I hugely admire your ability to walk the walk, because it actually isn’t easy.

    In my own experience yes, I do find “How to’s” and “Tips for…” headings to be more interesting, and this is currently my philosophy with titling.

    Looking at my blog, I have quite a few pillar style articles, thank you for giving me a little boost to self esteem!

  • Yaro,

    The awesome thing about this article is that it is what it talks about. It’s still relevant years after it was written.

    I’m so very happy to see that most bloggers are now catching on to the idea of quality over quantity. (Maybe we should have listened to you earlier?)

    Thank you, Adam.

  • So true Adam. There is more quantity on the internet than anyone could read in a millennium, but there will always be a place for good quality, timeless content.

  • tom

    Just to about to apply these helpful tips to my blog entries! Thank you!

  • […] Pillar Articles – I am in the process of hiring a few ghost writers to create some pillar articles for my first niche site. Yes, I have decided that in order to really jump start this passive income […]

  • Darn fine effort at nailing a “Definition” Yaro.

    I do like the List Article concept and have done many in the past. People seem to like numbers. It doesn’t have to be a complicated form of providing free valuable info.

  • […] How To Write Great Blog Content – The Pillar Article […]

  • Yaro, Thanks for the cool advice! You have helped me a lot.

  • […] Pillar Article – How To Write Great Blog Content […]

  • This is great advice. I stopped writing the standard 500 word article and began writing 800+ word pillar articles and saw a great response from both search engines and peoples actual response to my articles. Thanks for giving me a few more ideas in your article Yaro!

  • HI yaro I am a new blogger. I think I should follow your advice. I think I have missing something on my blog although I outranked other famous blogger in my country in alexa ranking.

  • I was just updating my own pillar content article, and I’m glad to see this article is still alive and useful as ever. (My article covers the topic from a different angle, it’s complementary!).

    Looking forward to a great 2012, and glad to see you back in the swing after 2011.

  • […] your reader’. A concept I learned from Yaro Starak about building blog content was the idea of ‘Pillar Content‘. This is simply the idea of creating strong (usually educational) articles that will become […]

  • I found your blog looking to set my own up as a means to start vendor marketing in the future once i have a readership and know the market is there. Your help has been absolutely in valuable is assessing the situation and giving my a plethora of resources right at my finger tips! You write quality content, and I will emulate it in my own blog! 🙂

  • Excellent information! Looks like I have some major items to add to my to do list!!
    Thank you for sharing! 🙂

  • “Pillar” has come to be a word that has come to my attention — lots during my writing career! You have helped to define and make sense of it and I thank you!

  • […] A pillar article about pillar articles written by Yaro Starak of Entrepreneurs Journey. Notice the long, detailed post explaining most […]

  • Pillar article is the real pillar of a blog. Balancing information and by adding a little touch of humour any one can create a pillar article. Thanks for the useful tips.

  • […] The pillar post was first coined by Yaro Starak of in his post, How to write Great Blog Content – the Pillar Article. It’s a good read and I suggest you take a few minutes to read it. Yaro’s brief […]

  • […] types of posts made for great content for the blog, provided knowledgeable “pillar material that I can use for months and years to come, and were easy to write since I had already developed […]

  • This is great article, like everyone else said, a perfect example of a “Pillar Article”. I am an old writer, but a new blogger, and your help has been invaluable. Thanks for sharing your knowledge with us! Have a great day. 🙂

  • Thank you Yaro! I was not a writer when I started online almost 1 year ago. It is articles and sites like yours that is helping me improve. I have a great deal of value to provide only need to improve my writing in order to share.

  • I like also like the ”List Article ”’ style, i’m working on a pillar article with 20,000 words and it has 110,000 USA local searches with low competition, i want to make 18 of these pillars each ranging from 10,000 – 20,000. I guess this will take me 4 months, but i love challenges and i want to see what happens on my blog. So far i have medium range article with 500 – 1000 words, so the site has content, i just want to see the impact. I will be back with the report

  • […] more: How to Write Great Blog Content – The Pillar Article – Yaro […]

  • Thanks, Yaro. I’m kind of late on the bandwagon but realize the timelessness of the content from this article by looking @ how long ago others have posted their comments which are also insightful. I like the fact that you give information that could be easily applied. It seems so simple but it’s not if you don’t know what to do. Your article provided a road map that’s easy-to-follow. Along with clarity, you’ve given a number of options so I don’t feel stuck if some of the ways to provide value for my reader does not appeal to me. I was kind of at a standstill but now I’m back in motion. THANKS. I just got onto your Web site today, following a tip from Lisa Irby. YOUR INFORMATION IS SOOOOOO VALUABLE. Thanks, again.

    • Thanks Jean – the pillar article concept hasn’t really dated at all, it’s fundamental to good writing online, and since writing doesn’t really change, I suspect it will stay that way.

      Good luck with your blog!

  • Ohh. So this is what you call “Pillar”. Thanks a lot. I have learned again a new lesson about blogging.

  • Thank you for this post. This will really help me in my blogging journey.

  • […] 24. Write a pillar post. A pillar article is typically one that orients your reader to what you are all about. It will include evergreen content, reflect the core values of your author brand, and it should answer a question or a need. Yaro Starak of, provides a good definition here. […]

  • […] channels are what bring people to your pillar content. Marketing is essentially communication and I find looking at marketing as building communication […]

  • […] more about creating a pillar articles for your […]

  • […] How to Write Great Content – The Pillar Article […]

  • […] “This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.”—Yaro Starak, […]

  • […] example, Morgan was initially writing shorter news posts, then read about my “Pillar Article” content format, and changed his writing style, which increased his traffic. He learned about […]

  • Hi Yaro, your link to is broken..

    Thanks for writing this, I’m sure this will change the way I’m writing my own articles.

  • […] Pillar Posts Coined by Yaro Starak, “Pillar Posts” are a quality blog post of greater length and depth than your usual […]

  • […] How to Write Great Blog Content: The Pillar Article […]

  • Hi Yaro,

    I have started my own blog around a month ago. Your recommendations and inspirations are very useful and I will definetely follow them. I learned so far to give the audience 10 times of value, doesn’t matter if it is free or paid.

    Thank you for your teaching! 🙂


  • […] leading professional blogger Yaro Starak recommends the use of pillar articles. These are articles that don’t change over time and continue to attract visitors. The best […]

  • Hey Yaro,

    Just like to let you know how useful this blueprint has been. I have downloaded and use the mp3 version and this way i get to listen to it in my car while im driving around as i do for a living.

    I have only recently started my own blog ( which i love as it’s my first ever one and my very first website which i myself built using WordPress.

    This blueprint was exactly what i needed to land on to give me a good direction with how to blog effectively and hopefully monetize it too.

    Thank you again for this. I will definitely be sharing it on my blog (once i start implementing it myself).
    ps Looking forward for some more interesting articles.

  • Thanks Yaro, your articles are parked with insights that no new blogger like myself will ever miss it if he/she should follow your articles step by step. In fact the articles in this site has changed my orientation about blogging.

  • Thanks for this great post,

    I often confusion choose the type of article that should I make to my weblog. But now I will start making pillar content for my blog.

  • […] 500 words and have lots of very practical tips or advice. This article you are currently reading [Yaro’s Article] could be considered a pillar article since it is very practical and a good “how-to” lesson. […]

  • Hi Yaro, great pillar article! In general I realized that I started enjoying your blog, because you sounded truly sincere and I have started to believe you;)

  • Muhammad Ahmad

    Thanks Yaro.

  • […] is pillar content? Here’s how Yaro Starak, founder of, defines […]

  • Really liked the article.. and thanks for the pillar idea! Helped me a lot

  • […] articles — as per this writer — are “How to…” articles the fundamentally form the foundation of your […]

  • […] wrote ‘pillar content’ articles, evergreen content that would stand the test of time and stopped doing link and news posts […]

  • Hi Yaro,
    I have heard the killer concept for the very first time…
    Being a beginner in the world of blogging, I was only aware of the importance of long and quality content for generating huge traffic on the website.
    I will follow all your wonderful information for creating pillar article.
    Thank you very much

  • Great Post Indeed!

    These days, with so such of competition around, writing epic content is crucial. But it is sad to see, that most of the people are still not focusing on this most important factor.

    As far as I know, catchy headline with problem solving content, can reach huge audience very quickly and can attract good quality Backlinks.

    So, we really should focus on content.

  • Interesting article As a blogger I’m looking for ways not to waste my time. This is some great info on how to better myself as a writer/blogger.

  • […] Yaro’s advice I composed a series of pillar posts before going live, and and then set a publishing schedule – a couple of short news posts per […]

  • Thank you so much for this article.

    People love freebies, I do! I believe readers want to grab that after reading such an informational post and keep them coming back for more.

    I’ve learned so much, I’m definitely applying all of these on my next post title!

  • […] is my first passion and my business is built on the pillars of content I have written over the […]

  • Great, I just started my blog site. I will definitely need all the help I can get.

  • […] How To Write Great Blog Content – The Pillar Article […]

  • I have a question Yaro.

    If I write a Pillar Post, and embed my affiliate links within my content, will it be taken positively by my readers ? Will they appreciate that ?

    • As long as you provide insight and value with your content, affiliate links won’t make a difference. You should be sure to disclose the fact that you are an affiliate though, transparency is best!

  • […] articles are what you should be aiming for. According to Yaro Starak who coined the term, these are usually tutorial-style articles aimed at educating your audience […]

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