How To Buy A Website And Flip It For Profit

Sell A Website For ProfitThe stock market and real estate industry have long been populated by day traders and “flippers”, those who buy and sell in a short period of time in order to make a quick profit.

In the real estate industry the life of a house flipper can be very appealing. Buy a renovator’s dream property at a discounted price, renovate and modernize it and then sell it at a few months later at a profit. This process can then be repeated over and over for a reasonably stable income. You might even get rich.

Flipping Fun

The life of a house flipper is often romanticized, with images of married couples buying old houses, spending a fun-filled six months working renovating and then making a cool $20-$50K profit on the sale and moving on to the next property. Do this three times a year and you have a recipe for a fairly nice lifestyle.

If you plan to renovate yourself then you better have the skills to do it or have the friends or family willing to help out. Alternatively you can hire professionals to perform the labor but you must factor in the cost into your expenses.

There are also many other variables that need to be carefully controlled such as financing fees, real estate agent costs, legal fees, government charges and all the other issues that come with buying and selling property.

Those with a keen eye for a bargain can do exceptionally well but it’s just as easy to lose money if you don’t do your research and plan. Watching the real estate market, tracking house prices and monitoring economic conditions are all important activities for a successful house flipper. Provided you do your homework and control your variables you stand a fair chance of succeeding.

Trading on the stock market is another area where the educated and diligent researchers can succeed. Knowing market trends, tracking company performance and economic indicators can all provide an extra edge and if you work on it full time you just may come out on top more often than not. Both the stock market and real estate industry have long been considered staple investment opportunities and even full time careers for those that choose to take on the challenge.

There is unique breed of entrepreneur that has taken the concept of flipping to another area; buying and selling businesses. A shrewd entrepreneur will locate an underperforming business, buy it, work their magic to improve performance and then sell it for a nice margin. It is by no means easy and certainly requires a lot of research and due diligence, but the rewards are there and no doubt it’s a heap of fun too (entrepreneur’s wet dream 🙂 ).

Flipping Websites

Website For SaleBuying and selling businesses is appealing but given the high costs of making the purchase it is quite difficult to start, especially as a young entrepreneur. If you go wrong you may end up loosing a lot of money (just as you can with the stock market and real estate), so you really want to be sure of your skills and ability before investing.

The Internet is very new and the whole online commerce industry is just establishing marketing practices that work. Quite frankly, and this may sound harsh, but most of the people running businesses online have very poor websites. A lot of people running popular sites are not taking advantage of their traffic by monetizing it (this could be by choice or ignorance). Making a profit may be as simple as implementing a smart AdSense campaign on a popular site after buying it from an owner wishing to move on to other things. Perhaps an e-commerce site could use some search engine marketing or some tweaking to an AdWords campaign might do the trick, or better still, monetize, optimize, affiliate and upsell for maximum gain – make use of all the marketing tricks at your disposal.

I’m sure if we did some statistical sampling of the web industry search engine optimization techniques would be understood by a minority of webmasters and implemented well by even fewer. Search engine optimization is becoming mainstream and no doubt as the web continues to mature more and more people will study, test and build better websites, but it’s definitely still early days.

What this says to me is “business opportunity“. For those with the know-how, the energy to implement and a little bit of funds to buy the sites there are big gains to be made. What makes it even more appealing, especially for young or new entrepreneurs, is the price – we are talking about a lot less funds then it would take to invest in shares, buy property or purchase a bricks and mortar “real world” business. Websites with potential go for as low as a few hundred dollars.

The Advantages of Buying A Website

The big advantage of buying a site is you don’t have to establish an audience and wait for the site to be indexed within search engines. Most webmasters, even those that don’t know their SEO from their XML, will understand the benefit of link exchanges. Even the most poorly managed sites should have some form of backlink network developed and return a result in the major search engines. It may not be a top ten search result but it will be a result ready for you to optimize and improve.

Taking over a mature site (at least 12 months old) will mean you avoid the Google sandbox, a significant perk of buying established web property. Of course it really depends at what stage you take over a website as to how much of a step-up you gain and will no doubt reflect how much the owner will expect to receive for it (traffic for cash in simpler terms, but there are other variables to consider when selling a website).

Top 7 Website Acquisition Strategies

Before undertaking a search for a website acquisition a smart web entrepreneur will stop and have a good think about what she wants the site to do and how it will fit within her overall web business strategy. Here is a list of the top 7 strategies to consider when buying a new website:

  1. Buy a site that has targeted traffic for a product or service you already produce or sell. You can direct traffic from the new site to your products/services through advertising, email lists or sales pages. This is a great way to establish a customer base very quickly but you have to be confident that the traffic is quality, targeted traffic. Don’t fall into the trap of buying a high traffic site that consumes lots of bandwidth but doesn’t have the type of user you can leverage for revenue, otherwise you might be buying a liability, not an asset.
  2. Buy a site to generate advertising revenue. In this instance you might not change the site other than by working to increase the amount of traffic and improve the performance of advertisements on the site. Sites with lots of good content but are poorly optimized are perfect for this strategy. Once you own the rights to the content you can then further leverage it by repacking and republishing the content in other ways – perhaps information products, article marketing or as free give away enticements to join an email list.
  3. Buy a site specifically to flip it quickly. This is perhaps the most risky venture (day-trading!) because you need to find sites that are clearly underperforming with the potential for a big upside result after you complete your renovation. Ideally you should locate e-commerce sites selling a product that has an established market that is only just starting to take off online AND the current owners are not good at search engine optimization or online marketing and are willing to sell.

    The theory is that you can quickly implement your changes, tweaking a few percentage point increases in multiple areas, resulting in a good double figure increase in sales in a short period of time. If you can complete your work just before the general marketplace catches up you can make a mint by selling the site at a premium before the Internet becomes saturated and your early mover advantage is eroded or the market slows.

    The web is one of the fastest industries in terms of competitive action due to the very low barriers to entry. To execute day-trading style website buying and selling requires an entrepreneur with their finger on the pulse of the web. They must be in tune with what’s new and willing to gamble on what’s going to be new tomorrow in order to have success.

  4. Purchase a community driven site. A site with a massive forum filled with a nice target niche audience can be a gold mine to a entrepreneur. Often these sites were built by hobbyist fans, not aimed to profit in any way. Their website might have ballooned in growth to the point where the bandwidth is costing them a lot each month and since they are not skilled in website monetization they will be willing to sell the site at a bargain price. This can be a great strategy to make advertising revenue but be very careful with audience selection. Some forum communities are very difficult to make money from and may end up costing you more in ongoing hosting fees. Ideally choose a community demographic that has established high keyword prices in AdSense/high value to advertisers (electronic gadgets for example), has a good selection of affiliate products you could market or suits some products or services you already sell yourself.
  5. Look for a site operating in a highly popular keyword niche or one you expect will become popular in the near future. Keywords drive search engine traffic and if you can pick the trends before they become trends you may own some valuable property. Consider if you could guess what tomorrow’s “blog” or “podcast” will be and buy the sites with established keyword rich content before they become mainstream topics and overpriced.
  6. Remove the competition or merge with the competition. In this case you buy competing websites or negotiate a merger to combine with them to create one large enterprise. Depending on the industry you operate in this can be a very smart strategy to create market dominance. One of the best examples is website hosting. Often smaller hosts are bought up by larger hosting businesses with the result increased stability and professionalism.
  7. Purchase a site strictly for the domain name. Obviously in this case you don’t care too much about what is already developed in terms of website content, you just want the street address (URL). Imagine a few years ago if you purchased or In this case the address itself is of significant value regardless of the website, or if you are good at picking trends, you might see the future value in a domain name before the market realizes it.

There are many other options available for how to use a new website acquisition and of course what you do with a new website and what type of website you search for will depend on your skills, the industry you operate in and your cash to spend. Remember to take some time listing a few goals you want your new website to achieve and strategize exactly what you will do with the new website before you buy it.

Investing Time And Energy Into Your New Website

Make sure you have the time to manage your new investment in web property. Remember just the transfer process and daily maintenance of your site will take time and energy and if you don’t have it available now then maybe you should hold off making the purchase. It would be a shame if your good intentions to improve a website result in you instead killing it because you don’t have the time to maintain the status quo. Remember a new website comes with new responsibilities, for example support emails and phone, server maintenance, SPAM control and the usual day-to-day activities of a webmaster. Don’t get caught up in the excitement of the purchase making you blind to the reality of how much additional work will be added to your daily activities.

Where To Locate Websites For Sale

I could point you in the direction of a few good website trading sites (this article has some links – How To Sell A Website) but you will be very lucky if you find a bargain there. To find good sites you have to search deep into the web. Use the main search engines to find websites operating in an industry you feel confident buying into. Don’t look for the big sites, the sites on the first few pages of search results unless they show clear potential – perhaps in industries with low competition so “bad” sites show up in the first page of search results. Professional or popular keyword sites are usually too expensive, well managed (they wouldn’t appear in the first few pages of the search results if they weren’t) and the owner likely won’t be interested in making the sale or will be looking for six figures if they are.

You must look deep in the search results. Find the solo-webmasters that perhaps don’t take their site too seriously but have been diligent over the years adding content consistently, if not in large quantities. You need to find the good sites with potential, not great sites already optimized or poor sites going nowhere. The more research you do during the search phase the smarter buy you will make. No matter how much time you put into the search it’s going to be gamble when you do decide to buy. There are just too many variables to consider and control, but by being smart and patient you reduce the risk.

Buying The Website

Once you find a good site that meets your criteria start monitoring and researching it. Check backlinks, investigate it’s history (try the Wayback Machine) and if the site has a community (forums, chatrooms, comment system, helpdesk, etc) see what goes on there. Check the site design, the structure of the links, headings, titles and keyword density. Check the site statistics if they are available (look for those little webstat icons or try Alexa rankings).

Once you get a good feel for the site and you are interested in buying it’s time to contact the owner. You should be able to find an email address for the website owner somewhere on the site, if you can’t do a domain name lookup in the WhoIs database where you will find the email address for the person that registered the domain. Remember some websites will simply be hobbies for the owner which will make the purchasing process that much easier, while others will be fully fledged businesses making the transfer process just that little bit longer (think about business registration and incorporation detail transfers – now consider you may not even be located in the same country!).

Start casually by introducing yourself to the owner, state you like the site and then slowly gauge how much interest the owner has in their web property. Eventually you are going to have to express your interest in making a purchase and you can spend as much time as you like communicating with the owner to negotiate a deal. Like with buying anything, the negotiation process can be laborious as you gather the information you need to calculate a price. This process can be swift and easy or slow and painful depending on your attitudes and the willingness of the owner to make the sale and release private information about their website. You will need to know details like website statistics, revenues, and costs, all information that the current owner may be hesitant to give out (see How Much Is Your Website Worth? for a discussion of important website metrics when determining the value of a site). Demonstrating your sincerity at this point will go a long way in helping you to divulge as much information as you can order to properly evaluate the website.

If you are lucky the owner of the site may simply be so excited that their website will make them some money that a few hundred dollars will seal the deal, others, the more savvy owners will realise the value of their asset and you might have more difficulty negotiating and will pay a higher price. Remember you are never under any obligation to buy so don’t force yourself to offer too much because there are plenty, literally millions, of other sites out there.

Free Email Course: I created a side income stream by buying and selling blogs and websites in my spare time. Let me show you how you can buy a money-making website by the end of this week. Click here to sign up.

Don’t Forget The Little Details

When you finally agree on a price don’t forget to look after the little technical details as you manage the transfer of ownership. Here is a list of some important factors:

  • Transfer of the domain name registration details, the business name, incorporation information, hosting ownership and any third party software or subscriptions to your name. Check that everything, absolutely everything, has your name on it by the time the deal is done.
  • Get a contract made up outlining the deal and have all parties sign and date it. Also consider creating a clause stopping the previous owner starting up a competing site immediately after the sale.
  • Download the email lists. Download the email lists. Download the email lists. There is nothing more important in a web business then the mailing lists so make sure you have these safely in hand with backups.
  • Outline how much support, if any, will be provided by the ex-owner for a transition period. Having the owner available for questions for a few months after the sale can make the transfer less stressful.

Buying A Website Is A Very Effective Entry Strategy

Given the time it takes to get a new website off the ground because of issues like the Google Sandbox and the amount of work and effort it takes to create a site, produce content and build backlinks, the prospect of buying a ready established domain and website is very appealing. If you have a sound understanding of search engine optimization and the industry you work in online, you should have no problem finding under optimized websites, or perhaps fully fledged web e-commerce businesses to buy. By adding content, fixing title tags, linking structure and all the other good search engine marketing practices you can very quickly start reaping rewards. Sites with quality traffic but no monetization strategy are huge opportunities ready for you to step in, stick some advertisements up, use your AdSense optimization skills and boom, start profiting immediately. Alternatively you might look for sites that augment your existing web enterprises and purchase the targeted traffic to effectively “buy customers”. No matter what your strategy, the web is ripe with opportunities for smart investors and you don’t have to have a wallet the size of Rupert Murdoch’s to start buying and profiting.

About Yaro

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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  • Excellent article Yaro! I wonder how much is going for – shhh, I might consider buying it! I’ve got a few pounds somewhere 🙂

    • Great stuff, some great points about flipping websites. I use a piece of software called SiteSnipe (link in header) to find, research, and analyze websites for sale.

    • One of the things will make you the most money when flipping a website is showing traffic and revenue. Even if it is just a little smidge or traffic and revenue – that is better than nothing! Believe me, I flip sites constantly and traffic and revenue bring in more bids!

  • Excellent article. Anyone know any good websites for sale? Mine is not for sale.

  • Your best article yet I think, Yaro.


  • Cool article! Flipping websites has always interested me – but I’ve never done it.

    One of the major pitfalls is being able to verify seller claims, esp. if the seller is located in another country. If you get swindled it can be tough recovering your losses. Does anyone have any thoughts on how to get around this? I’m sure it can be done, it just sounds like a bit of a pain.


  • Having been recently offered a fair amount of money for, I can say that I took the offer with a giant grain of salt.

    Personally I think the reason for the offer was the domain name and not so much the content or the system that I have written. It was hard to try to figure out what the value of the website was, so I replied to the email suggesting the price was far too low. Offer was raised by a small margin, but nothing that would make me want to sell it of.

    Nevertheless, buying websites is something that I would be keen to investigate. I am still, even after being online for over 10 years, trying to see websites as assets. Since the majority of websites can fit on a CD, its hard to fathom paying thousands of dollars for them. So the best way to look at it, is not the actual website, but the visitors. Some might argue, but I don’t even think the content is so much as important as the visitors. Usually, those two are correlated, so its no problem.

    • @ Al, I bet your perspective on how a website can be an asset is completely different today. Digital real estate isn’t an asset, I don’t know what is!

  • […] If however you are looking for something interesting to read right now, I can highly recommend Yaro’s post about How To Buy A Website And Flip It For Profit – it is very informative. […]

  • Gee, Yaro, I thought getting rich quick was the Great AMERICAN Dream! 😉

    Thanks for another very interesting and informative article, Yaro. Who knows, with your new podcasting expertese, maybe you’ll soon become the Carlton Sheets of Web site flipping!

    (FYI, Sheets is famous on US TV for his 30-min infomercials about how to buy real estate with no money down.)

  • Hi Tom,

    Thanks very much for your comments and write up on your blog too, much appreciated!

    I’m not sure about the quick part but certainly the getting rich part sounds great, though to be honest I’m not sure how much of my current life I would change if I was richer in a monetary sense. I might buy and sell websites simply for thrills and the feeling of achievement…

    How goes the consulting/copywriting business in Maine?

    • Hello,

      Not entirely related to the above, but similar. A friend of mine is wanting to purchase a site that will give her more hits for her business. Basicallly, she has had one built but when you search on google, you don’t get any hits as it does not include the right words to flag it up. As such she is thinking of changing her business name to alba therapy centre/alternative therapies or something like that and buying a new site to host her website on so that a search will bring her business up. Can you suggest how we go about this? Some of the infomration above is really useful, but given that we are not IT experts at all I am finding it a wee bit overwhelming and I guess the above is aimed at people buying and selling websites which is not what we want it for. Would you be able to give us any advice?
      Thanks very much, Donna.

  • […] Don’t Believe the Hybrid Hype! from blueprint for financial prosperity How To Buy A Website And Flip It For Profit from Entrepreneur’s Journey Wedding Gifts from Financial Fruition […]

  • […] Flipping Websites: Entrepreneur’s Journey offers an interesting post on how to buy a website and flip it for profit. […]

  • How to Buy and Trade Existing Websites

    I added yet another talented Aussie, Yaro Starak, who writes the exceptional blog Entrepreneur’s Journey to my RSS feed reader (and suggest you do so to), and would like to introduce you to this clever article he has written on the topic “How to Buy …

  • This is a stunningly great article — easily among the best I have ever read. All I can say is “Wow.”

  • […] Carnival of the Capitalists: The 104th edition of Carnival of the Capitalists, a weekly roundup of business and economics posts, is now up over at Drakeview. John Dmohowski did a fantastic job, even creating a chart showing the growth in popularity of Carnival of the Capitalists in the two years since it was started. Weekly editions of Carnival now routinely feature 50 or more bloggers participating each week. Be sure to check out Yaro Starak’s detail-packed entry, “How To Buy A Website And Flip It For Profit.” […]

  • Really excellent article.

    One note I would make is regarding transfer of the domain name registration details, as well as changes to improve the monetization potential of the site.

    There is concern that changing the whois info could raise red flags with Google, as could making large scale changes to the site. You’d likely want to exercise some stealth on this front.

    There’s a good discussion on this topic over at Jim Boykin’s blog.

  • Hi Yaro,

    Ever since I’ve been reading the Solo network of sites/blogs, I am really impressed with your knowledge for being so young. I think by focusing your efforts in areas that give you energy, your excitement and ability to generate a healthy living will come naturally.

    Yaro – I would like to pay you for the template of this site and instructions on how to best set it up. I think instructions on how to build “blogs in a box” are a huge opportunity. Why? Because guys like me who can do very well in the traditional direct and interactive marketing area, need to focus on how to do what you are doing (to some level). And be able to repurpose this for our clients.

    I see the template is Borja’s and WordPress. Or would you be willing to show me direction on how to set this up? Possibly an article? Some of my sites are:

  • Hello Mike – This blog’s design is just a modified “pool” theme. You can get the Pool Theme from the link in my footer and then you need to go into the WordPress theme editor for your blog and starting playing around with colours etc. It’s not too hard – if you don’t do the web design for your websites I would suggest asking your designer to do it for you.

    If you get stuck I would be happy to help, just email me.

    Cheers, Yaro

  • […] I came across this handy carnival submission form that prompted me to finally submit to some carnivals. I’ve heard good things about two business related carnivals that I thought my content would be appropriate for so I submitted my article, How To Buy A Website And Flip It For Profit, to the Carnival of the Capitalists and the Carnival of Personal Finance. […]

  • […] Last night I was at one of my favourite forums, the SitePoint Marketplace checking out websites for sale. My last article on how to buy a website and sell it for profit piqued my interest in online property so I thought I would start actively monitoring forums to try and find a bargain or a site that would fit well in my portfolio. […]

  • I like the article, and am considering buying a few websites myself. I’d appreciate your advice on the topic Yaro.
    lecentre, of

  • Thanks for all the hard work and for adding this feature. It made my life much easier. i’m buying sites:)

  • yes i have to agree with you…

  • i got to buy few sites – your article is realyy helpful!

  • So Yaro how many websites have you ‘flipped’? Do you use any tools for research? Are you going to return my call?? 😉

  • Hi Ben – you know it’s kinda weird when people who you meet in real life know you from your blog. To be expected I guess, but still strange. Be good to meet you soon.

    Regarding your questions – technically I haven’t really “flipped” any sites since I consider flipping a very specific type of business – you buy with the intention of improving performance and then selling shortly after.

    I have sold one website for over 10K and bought a blog for 2K and bidded for another blog and website but didn’t win.

    To be honest I usually make the mistake of being too opportunist when it comes to websites for sale since it is a distraction. I know I could make money but it isn’t the business I’m in. If I one day decide to focus on flipping that will be a different story.

    In terms of research tools – just what I have already mentioned – Alexa and PageRank stats, backlink analysing through search engines and technorati, whois to see how old the domain is – all readily available and free web services.

  • Nice.

    Your so right about ‘flipping’ sites being a specific type of online business. It’s so risky with so many elements involved.

    You should check out the ‘seo for firefox’ tool Aaron Wall ( just put out for FF. It’s excellent for researching sites and compeditors.

    Was good to finally meet you Yaro! Certainly is weird meeting someone online first 😉

  • Hi Ben – it was good to meet you too and thanks for the tip about Aaron’s tool. I know Aaron so I suspect it will be a well thought out piece of software.

  • Someone else below asked this already.
    I am getting nailed with Spam in my guestbook for our catalog website. Is there anyway to stop this?

    If not, there really isn’t any point in leaving it up and active. Any help will be greatly



  • Unless your guestbook software has some sort of in-built spam protection or you can get a spam plug-in or something I doubt you can do much.

    I suspect most advanced guestbooks have spam protection nowadays but perhaps the older/free ones don’t.

    I personally use a forum as my guestbook and find it works fairly well.

  • Dont buy sites with popular HTML bases or PHP. Becase a spammers devide it to SPAM.

  • Yea, article is really interesting (and very detailed). I thought, that it is impossible to have profit from bought sites.

  • To be honest I usually make the mistake of being too opportunist when it comes to websites for sale since it is a distraction. I know I could make money but it isn’t the business I’m in. If I one day decide to focus on flipping that will be a different story.

    Keep up the good work. Greetings

  • Anonymous

    Your article is very similar, if not exactly the same, to this article here:

    Or maybe you both had an agreement to publish your/his article on each other’s websites?

    Just wondering who is the true author of this article. It’s a good article.

  • Hi Anonymous,

    My article is the original. Many people steal my content without asking and don’t reference me as the original source.

    As much as I hate it it’s not that big a deal because they will be the ones punished in search rankings for producing duplicate content. My site has too much ranking authority for that too happen when a site like that steals my content.

  • Nice article Yaro. This is going to be a good year for this type of internet marketing I feel. I have been buying and selling websites, with various degrees of success, for the last year or so.

    I just started my own blog on the subject if you are interested:

    Plus I know a fellow marketer who has a simular domain and is coming out with a course soon for under $100. If your interested I will send you a link when it comes out.

    Keep up the good work.

    Tim Phelan

  • Excellent article yaro. I was thinking on this model to grow my adsense business. Your views have made me confident on this implementation.

  • Great article tons of really good information here, thanks! You just got another subscriber after reading this one article.

    Keep up the great work!

  • […] rather than real estate. You can read a good overview in an article by Yaro Starak called “How to buy a website and flip it for profit” where he gives some pointers on what to do and how to get […]

  • […] you don’t necessarily have to build the blog from scratch yourself – you can go out and buy a blog that’s already established. With an asset available you can offer exposure and traffic to […]

  • I learned a lot from this article, and buying a site or blog in a niche you are versed in is a sound strategy.

  • Ohhh. man, Yaro! As a Stock Market trader, THIS is something which I can really relate to!

    Wow. As soon as I finished the article, I was pouncing on the google search engine box, pounding out search after search. This article is such a motivator.

    Thanks Yaro!

  • N

    Very interresting article. Can I translate it and insert into my webpage?

  • N, by all means, you can translate this article and use it as long as you list my name as author and link back to this site as the source.

  • Alan

    Sorry but your article doesn’t make sense:

    You say:
    “Given the time it takes to get a new website off the ground because of issues like the Google Sandbox and the amount of work and effort it takes to create a site, produce content and build backlinks, the prospect of buying a ready established domain and website is very appealing. If you have a sound understanding of search engine optimization and the industry you work in online, you should have no problem finding under optimized websites, or perhaps fully fledged web e-commerce businesses to buy.”

    Ok, now I’ll tell you that if you know about SEO, you know how to get your site indexed in 24h, Google sandbox is no problem.
    And if a website is low in the google results, it is not because of poor SEO, but because of poor/no backlinks. The proof is that you often find some ugly & non optimised webpages in the top ranks of google, don’t you wonder why? It’s because despite no SEO and poor design, these are pages with LOTS of backlinks.

    So when you say “buy an non SEOptimized website which is low in the ranking, fill in a few keywords and do a nice layout, and you can avoid the sandbox and the hassle of getting backlinks”, I’d say don’t bother to buy a crappy website, you’d better spend your money to employ some cheap indian to create a new website, and some cheap indian to sends emails to other webmasters to get backlinks.

  • Hey Alan,

    I agree with you – yes it’s all about links etc for SEO, however what I’m saying is you can buy an established site with an aged domain (domains that have been registered for many years are good for SEO) and then go to work increasing the SEO.

    It’s like buying a restaurant that already functions, maybe even makes a profit and optimizing so it makes a big profit, rather than starting a new restaurant from scratch.

  • […] into Google this blog turns up as the number one ranking article for the previous article I wrote, How To Buy A Website And Flip It For Profit. At the moment though, I’m not much of a flipper, more a buy, renovate and hold type of […]

  • Really enjoyed this article. I was thinking about the idea of “site flipping” in the car, on the way to work this morning. I wrote an article where I referenced you. Nice job.

  • […] best resources for flipping websites, if you want to learn how, are this post and this video series. Both are excellent sources of […]

  • Hi Ben – you know it’s kinda weird when people who you meet in real life know you from your blog. To be expected I guess, but still strange. Be good to meet you soon.

  • […] I could go into detail concerning this process, you would be much better off reading Yaro Starak’s post on this at Entrepreneur’s Journey. His post touches on everything from the fun of flipping to what […]

  • Hi Yaro,

    Ever since I’ve been reading the Solo network of sites/blogs, I am really impressed with your knowledge for being so young. I think by focusing your efforts in areas that give you energy, your excitement and ability to generate a healthy living will come naturally.

  • I happened across this article and couldn’t stop reading! I have had an addiction to collecting domain names for a while now and your article has my head spinning with new ideas! Thanks so much – I have bookmarked your site and will return again and again!

  • Sally

    Hi Yaro, I just read your article and I find it very interesting. I am new at flipping websites. In fact, I bought a series of videos about flipping websites on

    Those videos are very easy to understand and helpful.

    About flipping website, I have the following question : is it better to create websites and then sell them or buy websites and sell them or both are accepted?
    Thank you



  • I bought my broadband site a year ago and now getting offers for twice as much. Still not selling it.

  • Property development for those of us reluctant to do any manual labour, brilliant.

  • […] little extra change? Invest in a website. November 9th, 2007 I was reading a pretty informative post by Yaro Starak of Entrepreneurs journey and thought I’d share a few quick thoughts on […]

  • Nice article Yaro! Its a very good strategy. I have been interested in the buying and selling of businesses for years now. Check out my site and tell me what you think for a start!

    Editor in Chief, PhotographyBB Online

  • Great post and I really enjoyed your article. I am thinking to enter the business of flipping websites and you have given me a headstart and some really great pointers to be taken into account.

  • This is a really good article… I just started flippin sites… thanks for the good ideas to take into consideration!

  • Well, pretty interesting “flippin” strategy. Thanks for ideas!

  • how about this for an idea, it seems simple and i think it could work.
    Get the local yellow pages, find a section in it. Lets say lawn mowing services. See how many people are on there. See how many have website’s or not. Then make a site an optimize it, so it will be on the first page for that area. and then sell it. Anyone with any business sense will buy it, because you already have that ranking.

  • The market seems to be changing for buying and selling websites. The low end is starting to churn and get flooded with template quick sites.

    I would suggest only buying a site with good SERP rank and an established growth rate.

    Great BLOG Yaro!


  • […] form, categorizes and ranks each site accepted into the program and based on things like traffic, PageRank, AlexaRank, RSS subscribers and other variables, determines how much a link […]

  • Best article I’ve read this week!
    Very well written!
    After reading it I started to search google for websites to buy 🙂

    Bookmarked this one

  • Hi yaro,
    once I saw your post on the forum I followed it up to here,) I thought you are promoting a series of e-books that i purchased about flipping websites, and I am surprised to see your link leading me to articles, I wish If I came across thsi post last time.

    Always your articles are awesome.

  • Ty

    Great post.

  • I’m looking into the possibilities of flipping websites.

  • Great tips on flipping sites – I would also comment that buying a blog that is older and where the blogger is not very active with writing regularly or imbedding ads in the site are ripe for purchasing, redeveloping, monetizing and flipping too.

  • Excellent article. I’ve picked up a few tricks I never thought of. Keep up the great post

  • Seriously, I never knew that so many things are related to buying a website/blog. This articles helps me a lot to understand how things works. Not just buying a website, but how to selling it too.

  • Great post. Website flipping is really going to be an interesting industry to watch in the coming years. There is definitely big money to be made and lost there.

  • This article gives you all the information some people are charging up to $250 for. Thank you for all the great info, I’m thinking about selling my silk plant site but I’m not sure what it’s worth. It’s on schedule to do about $240,000 in sales this year and has some great rankings for most of our major keywords. Profit margins are about 30% and it has a mailing list of over 3,000. Does anyone know what it’s worth on the market? The site pulls in about 25,000 – 30,000 visitors per month.

  • thanks for the info yaro – What do you do when your site is not revenue generative yet but clearly is built to do so?

    E.g. My pet project is a recruitment website for the digital industry but as it is not my main business so it gets very little of my time. Too build users and traffic it has been free to post jobs since it went live. Although it just sits there with little optimisation, promotion or attention from me it gets a regular 3000 – 4000 uniques a month and has 1600 digital jobs on it from over 100 recruiters and employers inthe UK. I want to sell it now as a ‘ready to go business’ and struggling to value it? Any tips?

    • It’s up to you really – get it making money then sell it, or try and sell it as is but accept that you won’t get as much for it.

  • nice article i really enjoyed . this is something i have been considering getting into. The problem i suppose would be finding a site that is worth buying in the first place.

  • Now we’ll just have to wait for the Flip this Website show on A&E! 😉

  • Nice! Do you think value of sites has remained constant? especially with economic challenges….

  • Great article, love the detail and all the resources come in very handy for research. Thank you Yaro.

    If I might I’d like to add another take on the ‘Day Flipping’ strategy. Quite a few people have left comments stating they would like to get into website flipping but are worried of losing money if they go in for a website but find they have mistakenly over-valued it in the first place. Hence cutting into their profits or even leaving them with a loss!

    If you are a beginner there is a way of getting into flipping without this risk, you can simply develop niche sites from scratch and then flip them very quickly. Say within a week.

    Some people think this is too much hard work but in actual fact there are ways and means to build a niche blog, fill it with keyword rich content, SEO it for your customer and plug it into various affiliate programs in about an hours work.

    Obviously this strategy is on a smaller scale and you are looking at between $50-$250 profit for each site, not thousands of dollars, but this isn’t bad for a $7 investment in a .com domain name and one hours work.

    The benefits are, this method cuts out all the risk and you can simply do it more often. Say you do 6 sites a week and flip them the same week, you are looking at $3,500+ profit per month not including all your back end profits. You could provide hosting for your customers for example, and this is repeated income from month to month or year to year.

    Start out small time and build up your business with your confidence and experience.

  • This is a very nice intro to website flipping, thank you Yaro! I will recommend it.

    For me the money making angles for flipping a website fall into three (rough) categories:

    -Bad website: Buy website, improve website and flip it.

    -Bad monetizing: Buy website, improve adsense or affilate offers, flip it.

    -Bad SEO: (my favorite): Buy website, do massive SEO campaign, flip it.

    Of course there is a lot to be said and done.. But these are the major quick fix-em-uppers to make your website flipping really profitable as far as I’m concerned.

    Hope it ads to your article, which is solid anyway!

    All the best,


  • Hi Yaro, how is it that this page shows as a video result on Google but there’s no related video? It has a thumbnail but I can’t see the video anywhere on this page.

  • You have to be careful and do research too. I once bought a site that had a whole bunch of bad links pointed to it and was banned by Google. It took me about 4 months to get it all straightened out.

  • Good article which has stood the test of time. wish i had read it earlier as what you say about buying an existing website over creating a new one has a lot of merit as although there is a lot of satisafaction in seeing a new site develop the work required is enormous with no guarantee that it will pay off. Although i currently have no plans to start another website if i was to i think i would probably go for one that has been established for awhile.

  • Indeed, despite the age of this post I found it very useful for anyone interested in learning how to buy a website that can be sold for profit. Very well written, Yaro. By the way, you are ranking #1 for the term “Internet business blog” as you wanted to, 🙂 not just for your name.

  • I wish I had read this earlier. For some reason I didn’t think it could be more profitable or wise to buy an existing website. I figured it would be too much trouble, or something or the other. But still very glad I read this, for future reference 🙂

  • Great article. I think the concept of flipping has finally made it mainstream since the New York Times did a great article about website flipping in their Technology section.

  • Wow, this has to be one of the best articles on website flipping I’ve ever read. Very informational and motivational.


  • Dave

    Hey Mr.Yaro, you are clearly well informed as well as an intelligent business man. I look up to anyone who can start from scratch and go big and I must say, I am looking to do the same. I have only one question: who sends the cheques? Do “hits” turn into dollar bills? I don’t understand how there can be any profit made if there is nothing being officially sold. Anyways, please reply I am very curious, thanks, Dave

  • Very interesting! I had heard about buying and selling websites, but didn’t know much about it. Thanks once again for sharing some great information.

    I can see that I will be spending some time reading through all your posts. There is some great information here.

  • Having looked around the web, I have Identified a site worth going at, some of your pointers are priceless common sense and will help to galvanise the process. I’m not sure about flipping though, unlike a property flip a great deal of hard work is needed in both a company build and flip and a website build and flip. I’m sure there will be many who chase fools gold in the future.

  • Tom

    I would only say that beginners should not miss out on the learnings from building a website versus buying one. Buying one simply for the convenience of immediate ownership ends up being quite risky itself as there is a lot of work involved to understand something you did not build.

    I actually sell a blog flipping product that teaches anyone how easy it is to build (and flip) blogs. The sad part is they could pay $19.99 for my ebook to learn how easy it is or go off to SitePoint and buy a brand new blog for $149 that a pro put together in a few hours. Unlike real estate, the internet is much less transparent in terms of valuation.

  • That was a really detailed article… I was reading it and every time I came up with a question it got answered in upcoming paragraphs. I still think that to find a right website to flip would be real challenge, and even if anybody finds one there is still a question of a price.

  • Wow, sounds like a good opportunity, but since this article was written it seems the market has become swamped with with low grade websites for sales and lots of scammers?

    I’ve been looking at Sitepoint Martketplace for the last week and even though it seems sales are taking place, I’ve found it impossible to identify anything I would be 100% happy handing my precious cash over for.

    Anyone else found this or have any tips to screen out all the junk that seems to be out there? I also found it hard to find many blogs sale, seems there are tons of other types of site out there.

    • Yes I agree, I really like the idea of site flipping in principle, but have found it very hard to indentify any really good sites. The market has been literally swamped with people asking for insane amounts of money for very poor looking sites. That’s one of the reasons I started I hope to offer people a quality over quantity marketplace for buying and selling websites. It is tricky though, I haven’t been brave enough to buy a site from someone yet, but will be dipping my toes in the water very soon I suspect.

      • Interesting site Tom, I hope it’s a success for you. I’ve bm’d it and will check it for listings in future.

        I think the quality over quantity is the future key and whilst I’ve not read up on potential development in the SE industry, I wouldn’t be surprised if Google isnt working on technology to filter all these spams sites and sites purely made from rss excerpts etc. ‘Content is king’ is one of my favourite phrases but at the moment content is just being replicated and spammed everywhere and is in danger of losing it’s crown!

  • Flipping sites and selling domains has pretty much dried up for me over the last few months or so. Very similar to the real estate market. In the meantime I just keep building more and more sites and building up the traffic on them and waiting for someone to come along.

    • SuperRobot5000

      Even though it is harder to flip websites at the moment, is website flipping a good way to make money if you go about it the right way? are there still buyers out there willing to pay?

    • How and where do you sell your sites?

      • Yes, that’d be interesting to know – I’ve never sold a site and I do have some that might be suitable.

  • You are a true guru. I think that someone who wants to “flip” a website will have to wait longer to take their profit nowadays, but the profits could be much bigger.

  • This is definitely a solid option to making some extra money quickly, but overall I think its better to keep all your sites and automate them as much as possible. Long term you’ll end up making more that way.

  • I have a few sites that are optimized but are not doing well in the search results nor are they doing much in sales. however I spend absolutely nothing in marketing costs so the $5k a month in sales brings me a profit of $1200 / month in pure profit after all expenses. I only spend a few hours a week on the site so i’m sure if I spent a little more time I could do a lot more business. I would also like to know how to sell a site and where to list it for the best chance of getting an offer.

  • How do you judge how much to pay for a website?

  • The worth of a keyword rich domain can not be underestimated, and if you can pick one of these up for cheap, no matter what the existing site looks like, you’ve struck gold, for sure. Thanks for a flipping great article…..pun intended, heheheheheheh!

  • Very informational post. I think that flipping website/blogs is a great way to make money. I had flipped a few sites in the past and think I will flip some more after reading this post.


  • I am 100% sure this article is a good reference for people, those looking to buy a website and flip it for profit. Very good and well described seven website acquisition strategies. Great work.

  • Hi Yaro,

    Just went through your blog and wanted to say that you are such an amazing writer with great knowledge. One more thing, I always hate reading but your blog is so informative that I could not stop my self to read it on.

    We are software company in India and in the business of buying and selling of websites. We have more than 200 websites in our bank. As the maturity of our websites are in the bracket of 2 to 12 years, they are well established with a huge growth potential. Due to their maturity, they draw a steady flow of traffic and hence the prospective buyer can start earning from the very first day. Its not only about the selling of website(s), its about investing.

    In our business model the buyer is guaranteed of a steady source of income from our website(s) via Google AdSense program. These sites generate USD 80-100K annual revenues per year.

    Your help, advise, suggestions, any sort of business partnership with our company would be highly appreciated.

    I really look forward to your reply.

    Thanks in anticipation.

  • Hi Yaro-

    It has been a long time since you made this post. Do you still think there is opportunity given the current economic downturn? I would be interested in hearing your perspective today.


  • Hi Yaro,

    I hope you had a chance to review my above comment.

    Kindly let me know your initial thoughts on the same.


  • This is quite a thorough article, but I also noticed it’s a bit older and I’m wondering if you still flip websites? If you do, I’m curious what you think of the current industry, it’s growing popularity,, etc. I think it’s time for a “Part II”. 😉

    I’ve been flipping sites for over a year now and it’s a large part of my income. I started off with really cheap sites and now flip $1-2k sites on a regular basis. …working on moving into 5 figure sites exclusively…

    Anyway, hope to see you write more on website flipping. 🙂


  • I’ve never flipped any website or blog before, but I do think that in order to buy an established website and flip it for profit, we need a large modal to start it, unless we can get someone would like to pay me before getting the site, and I’ll use the money to pay the site owner, just like a hidden middle man.

    Anyway, I’ll take some time to learn how to buy website and flip it. Thanks for the article Yaro!


  • Where are I can buy a website? Can you recommend such place? Thank you!

    • i ve fount a site for you that selling web sites.

  • Great article Yaro! I do make money with site selling. I dont buy and flip, I build my own mini blogs from scratch and then sell them for profits.

    It is a very good income model.

  • Greati article. Thanks for sharing this information. I am buying websites drop it at the top of google and sell it for profit, too. If you it right, this income model makes a lot money.

    Best regards,

  • […] All-In-One: All About Flipping Web Sites Good article here. How To Buy A Website And Flip It For Profit – by Yaro Starak (Disclosure: I have no commercial interest through this link) Regards, James […]

  • Sounds like a great idea if you have some cash and SEO expertise. I wonder how competitive the marketplace is right now?

  • […] This is not a way I personally have tried to make money online with, but I’ve heard of several people who have done it, like Yaro Starak. […]

  • […] as of now, I’m just a learner or to say better, a total zero on the basic elements of how to buy or sell a website.  Back in April 2009, I was thinking of John Reese and his domain, […]

  • Excellent article! There is so many ways to make money on the internet and website flipping is on way that’s is over looked, but is so profitable.

    This is an article that you definitely want to re-read!

  • Personally I don’t like flipping a website unless big profit can be made. When you take the time to setup a decent website, you are usually much better off to hold onto that website to market and monetize it. By flipping it, you are settling for much lower long term profit.

  • joe

    after trying flipping sites for a while and i have learn that it isn’t easy as people said it was. most people are looking for big revenue making site.

  • Sounds like a fair bit of money would be needed to gobble up competing sites particularly in a field which is oversubscribed!!

  • Great article. The website flipping industry is really starting to take off. I get dozens of questions every month about how to flip websites for profit!

  • che

    I’ve tried flipping sites. And failed miserably 😉
    Maybe I’ll try again! Good info!

  • I am curious which is more advantageous: buying an established website or to build one from scratch. Nonetheless, a well written article Yaro. Kudos!

  • damn, really amazing tips, can i translate in indonesian for my other blog? i will give backlink and author in my post with this article (translate), can i do that yaro?

  • […] I’ll have to try again. For some great advice on flipping a blog consider, ProBlogger or Entrepreneurs-Journey. | | | | | | Filed Under: Social Media View commentsComments blog comments powered […]

  • Really great flipping techniques. I’ve been thinking about selling one of my niche blogs for a while, i wonder how much i can get for it. Looks like im going to flippa haha…

  • Is flipping websites easy? In relation to working a 9-5 job it is easy. But that doesn’t mean that work doesn’t have to be put into it. It requires a system, discipline and patience.

    Ie. I created a site last march for $60 total cost. It took till october to rank #1 in google. At that point it started to make $130 per month. I sold that site in december for $1500. So I made $1851 off of a $60 investment.

    Now I have taken that money and reinvested it once again. Ask me if I don’t love site flipping!

    To me site flipping has to be one of the highest ROI investments you could possibly ever utilize short of winning the lottery.

  • But where do you find sites that are for sale?

    Also can adsense really make enough money just to cover even the hosting account?

  • People are making different points about wether to buy based on how established a site it, SERP, revenue, etc, but surely people are best buying at whatever different development point suits their own skill set, so they can improve the site and sell it.

    I mean, I don’t think there’s anything wrong with buying a dirt cheap, low ranking website if you see potential in the domain name, perhaps like the brand identity, and you are skilled at generating that initial buzz and revenue.

  • I like the idea here but if you don’t have the capital? I think the best way to kick off, if you do not have the capital, is by flipping a blog in a well researched niche and go from there.

  • Yaro:

    Great article. What’s amazing is that you wrote this article 5 years ago and it still is applicable to today. You are definitely a forward thinker;)

    The only thing I would add to this article is that as a buyer of websites, you should assess your strengths first as an Internet Marketer and then buy sites where you can capitalize on those strengths.

    For example, I’m an affiliate marketer who specializes in SEO. When I look for websites to buy, I’m looking for websites where I can apply my skill set. And given my skill set, I’m not going to be interested in a forum (no matter how much it’s making or how much traffic it gets) because I don’t know anything about managing or marketing a forum!


    • Yaro you hit the nail on the POT ! I love this piece of article inspite of the fact that it has been long you wrote this article alot has not changed, in adding to what you have said though; website flipping has taken another dimension in these hards times, all thanks to the recession hype.
      That said alot of folks have shift attention tremendously from flipping homes, stocks to flipping websites, it may also interest you to note that when you wrote this article, we were all looking out for site point but today FLIPPA is King of flipping webs!

    • After reading Michael Dunlop’s post about turning from burger flipping to website flipping, I decided to read more about the latter and there’s just a heap of opportunities and potential in this. Thanks for sharing those helpful tips Yaro, you’re one amazing internet marketer. And thanks for mentioning the cons, most people try to hide them. Also, I like the stock market and real estate comparison, they all just fit in together!

  • I noticed this artical is some what old. Do feel a lot of the same Principles apply?

    Please e mail me back a [email protected]. I would like to hear the answer.

    Thank you


  • Great article on flipping sites. Flipping websites and blogs will eventually take of internet marketing. It is easy to build your own website to flip. All you need are the right tools.

  • Lets also not forget about the potential of buying a high traffic website in order to build a mailing list. If you find a site that is getting hundreds of visitors per day in a profitable niche, though it’s making very little money, you could look at buying it and promoting a mailing list sign-up form to help build a large list in a very short space of time.

  • I’m looking for how to buy and flip websites and this the exactly what I want to learn, thank you!

  • I think I’m gonna try this one out. That would be easier than internet marketing I guess.

  • […] How To Buy A Website And Flip It For Profit […]

  • really well put together info. can you also recommend a good site to flip them on? i’ve heard negative things about and wondering what you recommend

    • Millie:

      What negative things have you heard about Flippa? They definitely aren’t perfect but to be honest, they are the only player in town right now. If you want the most exposure for your websites for sale or if you want the widest selection of websites to buy, then Flippa is the best marketplace right now.


      • paul

        I just went into an auction on Flippa..thought I.d won the bid…suddenly it got extended an hour..This I don.t consider legal a gets the seller more money and Flippa with commission.When an auction is finished it/s finished..not impressed..their commission on sales is high as well…it has a lot of bad reviews..cheers.

  • […] This article, by Yaro Stark, is a bit dated, but still has good general advice for buying and flipping websites for profit: How To Buy A Website And Flip It For Profit […]

  • Jon

    Excellent post, well written with a clear procedure-like system to follow… I would go as far as to say that the system could be very well implemented also for non-English websites and/or businesses… but what is the market then for, say, an Italian language website?

  • I really like how even mini niche sites are becoming very valuable – it’s no longer just broad blogs. You can create a mini site, build links and content, turn around and flip it within a month and still pull in some great money.

  • It’s crazy how we can practically applying investments to anything now, even websites! Great post. Definitely something I’m going to be researching.

  • Nice job Yaro! Possibly the most accurate and well rounded introduction to VRE flipping that I’ve seen thus far.

  • This is an awesome post. I will certainly be referring to it the next time I purchase a website. Thanks!

  • Hi great article

    I have just started flipping strat up blogs and am doing OK.

    Anyhow this articles has given me some great ideas on how I could increase the prices I am getting



  • Great post.

    I was ideally wanting to know what website flipping was. Your post has explained and more.

    Really good stuff here mate!

  • […] How To Buy A Website And Flip It For Profit […]

  • Wil

    Hi Yaro, just wanted to drop a note and say that it is great article on buying sites. It basically provided a blue print should I want to explore buying a site in future. Thank you!

  • Hey there, I am so glad I read this as I have just watched a “sales pitch” from some guys, I won’t mention any names, claiming that site flipping was very easy and that anyone can do it!

    I’m so glad I kept my wallet in my pocket until I read this! :o)

    Cheers, Robbie

  • […] I’ll have to try again. For some great advice on flipping a blog consider, ProBlogger orEntrepreneurs-Journey. Share and […]

  • Hi Yaro,

    I would like help in determining if my site(s) are good for sale. I have 3 sites for sale. I do not know how to price them though. I have first page rankings for them.

  • Cool article! Flipping websites has always interested me – but I’ve never done it.

    One of the major pitfalls is being able to verify seller claims, esp. if the seller is located in another country. If you get swindled it can be tough recovering your losses. Does anyone have any thoughts on how to get around this? I’m sure it can be done, it just sounds like a bit of a pain

  • […] How To Buy A Website And Flip It For Profit […]

  • What a gold mine of information! I found your website on the first page of Google. Rock solid content! I think I can quit surfing for awhile and just hang out here and soak up some rays of knowledge:)

  • Hi Yaro/All,

    For any of you interested in flipping websites or simply selling websites or domains, we have just launched a free community website and domain sales/promotion resource. – feel free to take a look, post listings, and if you have any feedback or suggestions on how we can improve the service for you, we’d love to hear from you!

    Best regards,

  • It’s realy hard to assess how much site is worth. I have already sold one site but probably I charged not as much as it was worth.

  • hgh

    Flipping websites is a risky business though. Imagine if you purchased a WRONG website even after taking care and checking all factors you mentioned, you may loose entirely.

  • Love the sense of comunity here at

  • Hello,
    Your really have very cool site!
    Can i subscribe to your RSS if your have?!?!?!
    Please mail me about it…

  • Well, what I’ve observed in most cases is that once you buy a site it becomes an addiction, and people like me don’t tend to sell it once it starts getting good traffic and generates good revenues!

    Don’t you think maintaining 20 top quality blogs would fetch you $20 x $1000 so it makes less sense to sell them for like $500 each when you see a clear potential of generating that kinda’ revenues… I started a site, it hardly made pennies for 1 yr, now it makes > $100/day with AdSense also… I’m really happy that i never sold it!

  • This is a great article Yaro. Will be sharing this on delicious! 🙂

  • When 1st time I try to sell my blog, someone asked for $30. Thats make me think, what should I do to improve my blog price?When I read ur articles, I believe there are a lot of thing that I should improve on my blog o I need to buy one? Could u give me an idea where I could find one?

  • I’ve tried flipping sites. And failed miserably 😉
    Maybe I’ll try again! Good info!

  • Tim

    You make a couple of really interesting points to start with.
    But what i’m really interested is the process after the sale like transfering the domain and content!

  • Great post 🙂

  • Hello,
    Your really have very cool site!
    Can i subscribe to your RSS if your have?!?!?!
    Please mail me about it…

  • I’ve tried flipping sites. And failed miserably 😉
    Maybe I’ll try again! Good info!

  • When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four e-mails with the same comment. Is there any way you can remove me from that service? Thanks a lot!

    • Look in the emails you receive about the comments Alfonzo and you will find a link to manage your subscription. You can unsubscribe any time with that.

  • This design is wicked! You definitely know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!

  • With havin so much content do you ever run into any issues of plagorism or copyright infringement? My website has a lot of unique content I’ve either authored myself or outsourced but it appears a lot of it is popping it up all over the web without my agreement. Do you know any techniques to help protect against content from being ripped off? I’d genuinely appreciate it.

  • Great article, keep up the good work!


  • Great stuff! I’ve never seen a buy-sell website article like this! I think i found a new online niche 🙂 Thanks!

  • I was wondering if you new of any investment banks or investment groups that fund website acquisitions and would allow me to get into a more expensive site that has good financials and is profitable in turn for a good ROI?
    All I have heard of is using your own money, or networking and finding personal angel investors, etc. But have not heard of any institutions funding the purchase of profitable online businesses. Banks would rather give me a LOC for a vacation then for buying a profitable website…seems crazy to me.

    Let me know if you have any ideas. Thanks

  • Fantastic article. I would like to add a couple of comments…
    Flipping websites can be extremely easy if you follow the right system. The easiest sites to flip are those that already have potential.
    To all the guys and gals new to this, look for the following atributes:
    1. The site is ranked in the serps, but not yet ranked highly.
    2. The keyword the site is targeting and the domain name are as similar as possible.
    3. TLD must only be a .net, .com, or .org. These will sell the fastest.
    4. Competition is not to high… No more that 100K direct competition.
    5. Ability to add fresh content and advert blocks.

    From here you treat it as a reno. Do the site up!

    As soon as the ranking and traffic has improved, you can flip the site. As an Aussie, I would recommend the marketplace.

    Hope these tips help!

    Have fun flipping!

  • Great post Yaro, a nice discussion on website flipping. Website flipping is a good business and can make a lot of money, if you know how to do it.

  • Flipping Websites is a great way to make money online but it’s not something that everyone can be successful at.

  • buying a business even a single website is costly and you have no guarantee that it will generate profit in future. besides you have to know so many things about business itself, seo staff and much more just to be able to maintain a website and complete with others.

  • When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four e-mails with the same comment. Is there any way you can remove people from that service? Many thanks!

  • after trying flipping sites for a while and i have learn that it isn’t easy as people said it was. most people are looking for big revenue making site.

  • Thanks for outlining the necessary steps to flip a website, Yaro! It always helps a newbie or two 🙂

  • Miguel

    This is all very interesting… but what’s in it FOR YOU?

    And please do not say “well I profited from it, so I’d just like to share”… obviously you’re a marketer and you must get a comission out of something

    • Bob

      Scroll up and look at the ads in the right column. Make sense?

  • […] marketing is vitally important when flipping websites for profit and when used correctly, it can increase your site’s traffic and reputation, which can lead to […]

  • Great article, Yaro.

    I have bookmarked this page for reference, as it will be quite handy for my visits to Flipper when Analyzing potential sites. As Daniel Scocco mentioned in an email, there can be some really crappy sites over on Flipper, sites that have nada seo build up(backlinks, PR, Alexa, etc,etc) yet, they are sometimes asking for a high price tag.
    Also, a domain name alone was being pushed for just under $600’000.
    Oddly enough, there were zilch bids for that domain name, yet somehow there was a below reserve price of around $490’000.
    In offline realty there is a huge problem with “Dummy bids”
    In my part of the world, even trees and letter boxes are active participants in house auctions(Auctioneer points to the thin air).
    I wonder how the price(reserve) was set for that site mentioned above.

    On a positive note, If I put aside the lack of seo of many of the sites(most have zero), there are a few websites that have potential.
    Though they will need a fair amount of work.

  • Anthony

    Well I don’t have a business but I do have a lot of free time how do I start flipping websites from my stand point, any advice anybody.

  • Mickael

    Isn’t it worth also buying a website to take ownership of a customer database? (accounts created on that website)

  • I’ve been reading some of your excellent post regarding buying and selling a website. I’m interested in this business. Do you know a book or website where I can study the system of website flipping? Your recommendations will be appreciated.

    • I recommend researching Flippa and check out the Dominiche program or anything by Matt and Liz Raad.

  • Although I’m not into flipping just yet, I recently purchased a couple of new websites from Flippa and are in the process of getting them ranked. I think that if they do as well as I project them to do, then I will consider flipping them. Good post Yaro, I’m going to bookmark your page for future reference, thanks.

  • Thanks for putting this straight Yaro, Really helps when someone is into flipping.

  • I really don’t see website flipping as a viable business unless you are an expert at it and have done it before, but to just “start” doing it? I wouldn’t recommend it. Why wouldn’t you buy a website and hold on to it and make money? Yeah you might make 20-50K from a flip (very unlikely), but if you buy it and make $2,500 a month, in a year thats 30K, in 2 years thats 60K (prob. more if it grows), and then on top of that you can sell it in a few years for 50K and make over 100K for the life of the website, that is more viable and realistic then flipping and you make more, just my 2 cents!

  • Thank you so much for helping. this is realy realy work out for me. 🙂

  • This method does really help.Thanks for this stuff.

  • JB

    Thanks for sharing your interesting ideas Yaro – a whole new market emerges in a global financial crisis.

  • Great ideas and ones that lead to successful businesses. I followed close to these when I bought a link directory. It had traffic in a niche area and slowly built into a PR4 site.

    Now its my turn to flip it

  • It’s so hard to go out and actually build website that Google will put to the top. Having a website that already has a great audience and ranking is very appealing.

  • Excellent tip you have here Yaro!

  • gil

    Is there any profit in creating a website name and then trying to sell it with no web page, no pr, etc. in other words just selling the name itself

  • Mangesh

    I am in search of buying website , but not sure which type of website i should start with, whether job, or ecommerce or what.. please guide me if I can start my dream of having my own website which will be popular and people will enjoy the information..

  • […] is a good article by Yaro Starak on how to flip for a profit. Like buying a brick and mortar property there are many risks and […]

  • Excellent post Yaro! One question: Is it possible to buy a website that based around a blog i.e. Jonny’s travel website. Have you heard of cases where someone buys the blog and the original owners stays on writing on a salary?

    • Yep definitely – it’s a bit more risky and you should be very clear what exactly are the traffic sources before you buy, but it can work well.


  • A very good post. The point you made about “Remove the competition or merge with the competition” is a nice way of turning a negative into a positive and it would be nice if more of the world would share the point of view. Thanks for the post!

  • Safder


    I recently bought a website from someone on those businesses for sale site. I did my research and thought I was getting a good deal. I paid via very quickly last week but the seller has pretty much sold me the same site but with all these issues he never told me about before sale.

    What recourse do I have?


    I really would appreciate any help not advice I can get from any of you.

  • […] How To Buy A Website And Flip It For Profit […]

  • Wow! Great Idea
    I did n’t knew so much about flipping websites…
    Well, you had provided pretty much importance of flipping strategies…Thank you for superb information..
    Can you also help me some resources from where i can buy and sell websites at less price as i am a small web developer?

  • When you look at websites as assets, there’s a ton of value in this market from the investor’s perspective.

    The problem is that there are hard skillsets required to get into this – not just ANYBODY off the street can get into the website buying/selling industry.

    As the market matures, I think we’ll see more and more options for less experienced investors to get involved through funds, portfolios, etc.

    Interesting stuff!

  • Hi Yaro,
    It was a long post but worth reading. I think that above points you have shared are must have because it will affect the ways to earn quickly.
    So, Thanks for sharing this amazing post. And keep it up.

  • Sounds like a really cool way of making money online Jaro. Quite similar to house flipping I suppose.

    How long though would this typically take to do? I suppose as well that the more experience you have doing this then the quicker you will take to flip a site.

    I will have to check out your link as I am quite interested in creating sites, as well as making money.

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