It was the year 2005.

I just purchased an ‘iRiver’ portable MP3 player, shunning the more popular iPod at the time because I wasn’t on team Apple yet.

My iRiver MP3 player had a built-in microphone. It was this little black dot you could speak into and record sound with.

At the time I was just starting to blog at Entrepreneurs-Journey.com, but a new trend caught my attention – podcasting.

I wasn’t the most likely person to start a podcast.

I was painfully shy growing up. I hated public speaking so much that I even faked an eye injury once to get out of talking in front of my whole school (I ended up having to do it a week later).

Once I entered university I deliberately selected subjects that had minimal oral assessment criteria. I just hated to talk in front of people.

Which made the fact that I was considering recording myself talking and then publishing a podcast a pretty far-out thing for me to do!

I decided for my first podcast I would walk down to a local park in my hometown of Brisbane Australia, sit by the river, hit the record button and record myself talking…

I felt nervous.

No one was there listening to me, yet it was like I was ‘on stage’ talking to all these people out there on the internet who might download my recording.

I recorded myself ramble for 15 minutes, uploaded the MP3 to the internet, and published a blog post to give it to my audience.

Done. I was a podcaster.

Little did I realize what door I had just opened…

The Big Change To My Podcast That Made All The Difference

My first few podcast episodes were quick and dirty.

I recorded myself talking for ten to fifteen minutes, then uploaded the raw MP3. No editing, no music, no planning.

My results were positive — but far from groundbreaking. My blog readers were kind to me and said they liked being able to hear my voice.

However things really started to take off once I made one change…

I realized it would be easier, more fun and could lead to much better content, if I had a guest on my podcast I could talk to and interview.

Radio talkshows have been popular for decades, so it made sense that podcasts with more than one person would work too.

I especially liked this idea because it meant I didn’t have to do all the talking. I could ask questions, then sit back and let my guest speak.

The perfect solution for an introverted podcaster.

I decided to run a test by inviting a local friend – Will Swayne – on to my show as my first ever guest. He was running an online marketing business so was a good fit for my entrepreneur podcast.

I called Will on Skype, hit the record button on a piece of software called Pamela to record our chat, and boom — my first ever podcast interview (June 2005) was done.

I uploaded the episode to my blog and instantly received positive feedback. There was something magical about this format.

I knew I had something special when I started to receive feedback like this on a regular basis from the people I interviewed…

That was one of the best interviews I have ever done. You just seem to know the right questions to ask at just the right time.

You really guided that interview well and took me to places I have never talked about before. Let me know when the interview goes live because I want to share it with my audience too.

As you can see, my interview formula made a difference — AND it resulted in my guests feeling so excited that they wanted to share the interview I did with their audience.

You can imagine that did some VERY good things for my traffic.

Why Almost All New Podcasts Fail — And How You Can Make Sure Your Podcast Stands Out From The Crowd

Here’s the problem with podcasting today:

The podcast world got crowded. REALLY CROWDED.

It’s easy to understand why…

• A podcast is technically simple to start
• You can potentially reach millions of people from around the world
• It’s a free source of traffic
• For many people ‘talking’ is a lot easier than writing, and certainly less work than producing video
• Thanks to Apple’s focus on podcasts, every iPhone owner is a potential podcast subscriber with the app just sitting there on their phone

When you see the kind of numbers some podcasts get when it comes to downloads, with all those millions of potential subscribers there to be tapped into online — and it’s all free — it’s not surprising everyone is having a ‘go’ at this podcast thing.

Some people even quit their jobs (!) all in the hope of tapping into a lucrative money stream flowing from podcasting…

…And then there are those hard-core new podcasters starting multiple shows or working long hours to try and deliver a daily podcast, hoping the ‘quantity’ formula will lead them to success.

Sadly, for most people, none of this works.

The problem is you can’t succeed without one key ingredient:

With more competition, it’s getting very noisy, which means people’s attention spans are getting smaller. You better make a good first impression or they will quickly forget about your podcast.

To make matters even worse, because some successful podcasters do a daily show, new podcasters think they also have to do daily if they want to succeed.

I feel tired just thinking about that.

Daily. Every …single …day.

I don’t care how good you are at batch processing, that’s a lot of work.

In my opinion it’s never smart to try and win with a strategy based on quantity. You should try and win based on quality.

So, what is the secret to producing a high-quality podcast?

The Formula For A Quality Podcast That Will Spread Like Wildfire, Without You Having To ‘Hustle’ Day In And Day Out

Let me break it down for you…

A quality podcast contains two critical ingredients:

1. A compelling story
2. The right message for the right audience

I started podcasting shortly after I started blogging and I learned something critical about both mediums.

Storytelling is key to capture attention.

When we listen to just plain facts and figures, it fires up our language processing parts of our brain, where we decode words into meaning.

If however we hear a story, not only do the language processing parts of our brain activate, but also many other areas related to experiencing the events of the story.

When we hear stories, we experience the story in our body. We take the steps, taste the flavors, and feel the emotions as we hear the words… and all of this makes it a much more engaging experience.

There is a reason why metaphors are powerful learning tools. They teach lessons wrapped up in stories.

That is exactly what you have to do with your podcast. Each episode needs to be a story, not a simple relaying of facts, or statement of events.

Another key lesson I’ve learned as an entrepreneur, is the importance of positioning.

Positioning means you stand for something to a certain group of people. Your information has more meaning because it’s specifically tailored to people with a predisposition for what you have to say.

A podcast is no different.

You need to tailor your message to a certain group of people who are actively looking for that information.

Unfortunately so many podcasts present ad-hoc content, with general information targeted at huge audiences.

It’s not hard to see why these podcasts never catch on. They disappear into the general noise of the crowd. They try to appeal to everyone and thus make a statement of powerful intent to no one at all.

You must avoid that outcome. Your podcast must be important to a specific sub-group of people.

When you have a clear intent, position your podcast well, and deliver your message through storytelling, you will experience amazing benefits:

• You won’t have to produce a daily show, or even a weekly show — you can do incredibly well with just one podcast a month
• Each episode you publish will deliver long lasting value and your audience will share it willingly because of how much impact it made on them
• You will attract the right type of listener, a person who wants to purchase your products and services

My podcast is a good example of these benefits.

Sometimes I go as long as three to four months without publishing an episode. Even during my most prolific periods I’d barely manage a bi-weekly show.

Yet despite this relaxed schedule my podcast does exactly what I want it to do – attracts an audience that is targeted to buy my products and services, and enhances my relationship with them.

Your podcast should have a purpose, and that purpose should be clearly linked to your goals.

If it doesn’t, you’re guessing and hoping it will magically just work. That’s not going to cut it when there are so many other podcasts people could listen to instead of yours.

Let’s Unlock The Big Secret: How To REALLY Make Money With A Podcast Even When You Have A Tiny Audience

If you’ve done your research into how podcasts make money you will hear some common advice.

Most podcasts, once they become big enough (usually at least several thousand downloads an episode), will attempt to find a sponsor or two.

The sponsor’s message will be read out at the start of the podcast, possibly in the middle and repeated again at the end.

In return for that, you get paid some money, the larger your audience, the more you make.

Here’s what I don’t like about this (and why I have NEVER had a podcast sponsor):

1. No matter how ‘on target’ the sponsor’s message is, it’s still an advertisement.I don’t know many people who like advertisements, especially when you start to hear them repeated over and over again on every episode of the podcast.To put it simply, ads make your podcast less engaging — it’s like comparing Netflix (No Ads) to Cable TV (Annoying Ads That Repeat) — Remember how important quality is to keep your audience engaged!
2. In order to make real money from this method you need HUGE traffic (hundreds of thousands of podcast downloads).I don’t think I have to tell you that if you want more traffic you have to work harder. That’s when things like a ‘daily’ podcast become important, plus if you want to keep making money you have to keep producing new episodes constantly or you won’t be able to sell more ads.That sounds like a trap to me. Don’t fall for it.

Let me tell you a much smarter way to make money from a podcast.

You probably already sell products and services, so why wouldn’t you use your podcast to help grow this already available income stream?

Here’s what is particularly powerful about this strategy…

They might purchase your $30 ebook first, then upgrade to your $300 course, then six month later sign up for private coaching with you for $750.

Do you think you can find just 100 customers in an ENTIRE YEAR using your podcast?

I certainly see that as a much more realistic goal than trying to get the hundreds of thousands of downloads you will need in order to make that kind of money from advertising.

But why stop there? Why not aim for 1,000 customers paying you $1,000 a year.

Do you know what that equals — that’s right, one million dollars.

Now I’m Going To Open Your Eyes To Something Most Podcasters Never Do

From that point back in 2005 when I did my first ever podcast interview, I continued to do more interviews, refining my technique over time.

A few years later when I launched my first ever online course, I was surprised to hear this common feedback –

I joined your course because I was inspired by your podcast interviews.

The big reason I decided I wanted to work with you in your course Yaro was because of your podcast. I love your style, down to earth nature, and I could see based on your interview guests you offer a genuine path to success that I could follow too.

My goal is to be your next success story featured on your podcast, that’s why I decided to join your course.

It was incredible how many people made the decision to buy my product because of my podcast.

I didn’t truly understand the power of my podcasting formula until this moment.

Over the years since then, my podcast is by far the most commonly referenced point for first finding me and building the trust necessary to feel comfortable purchasing my programs.

Then one day I had a thought…

Why don’t more podcasters sell their own product through their podcast?

It didn’t make sense to me. Podcasters are great content producers, yet most of them focus on advertising/sponsorships to make money.

Were they scared to sell their own product? Maybe they didn’t know how to make a product?

Then the penny really dropped for me.

This made complete sense to me. You grow an audience that wants to listen to you via audio, so why not also offer a ‘next step’ product that is also audio?

Podcasters already have the skills, all they need to do is package up something special in the audio format and sell it via their podcast.

Of course the first person I thought of when I had this idea was ME.

I should take my own advice and create an audio product doing what I already know how to do – interview people.

Yes You Can Charge Money For A Podcast

I immediately began putting my idea into action.

I decided to create an ‘interviews club‘ – a premium podcast, that would feature longer interviews, high quality transcripts and written action plans featuring the ideas my interview guests shared.

I planned to charge a monthly subscription fee, just like those old CD-of-the-month clubs that send an interview or music CD in the mail.

(I was still shocked other podcasters hadn’t thought of this!).

Rather than pre-record all the interviews in advance, I decided I’d record the first month interview, sell my product, then keep producing new interviews each month to my subscribers.

That way I could launch my product FAST, and not risk putting in too much work if it turned out no one wanted to buy it.

I followed through on my plan and released my first ever interviews club — a podcast that people pay money for.

The results were fantastic. Within the first month I had 150 paying subscribers.

I then added my interviews club as a bundle offer with the ebooks I sell. This had the added benefit of turning my one time ebook sales into a recurring interview subscription.

I was so pleased with the results, yet still surprised…

It just seemed so obvious.

I’m Going To Teach You Everything I Know About Podcasting

It’s finally time to ‘open the Kimono’ about podcasting…

After 10+ years experience running my podcast, perfecting the storytelling interview formula, and then flipping the switch and directly making money from a podcast by charging a subscription fee for it, I’ve decided to reveal what I’ve learned.

I believe anyone — that means you — can start a podcast about the topic your business is about and use the storytelling interview formula to reach new audiences, connect with leaders, grow your email list and sell your products.

You can even use it to CREATE products.

Let me introduce you to my brand new program: Power Podcasting

Power Podcasting is a short course you can study in a day, designed to teach you the most important keys to success with your podcast.

In it, you will learn:

• Why podcasting is the easiest way to get noticed due to association with high level guests… even if you just met them! (you can easily become ‘Niche Famous’)
• How to establish better relationships and engagement (get JV partners and deal flow)
• The lazy way to content marketing – just “talk shop” with like-minded people, have fun and publish with push-button ease
• A rapid content creation tool… especially if you aren’t a natural at writing
• How to build your email list the easiest way in existence – have your guests ‘vanity-mail’ their audiences (I’ll show you exactly how to achieve this)
• Podcasting is the ONLY medium where you can catch commuters right between their ears – not just in public transport but all car makers are busy incorporating equipment for it!
• Get a permanent stream of discoverable content (rank higher in Google)
• Social media channels like Facebook and Twitter LOVE multimedia content, use your podcast to tap into these viral sources of traffic

That’s plenty, right?

Well, there’s still more:

• Become a great interviewer, a veritable Oprah within your own market (because you’ll be the only one employing the ‘Storytelling Journey‘ model!)
• Get free coaching from your guests… where normally you’d have to pay thousands of dollars for the privilege!
• Get connected at the highest levels – I have friends who are in contact with Richard Branson, Arnold Schwarzenegger and Arianna Huffington thanks to their podcast
• Follow a proven process to find the core purpose for your podcast – this will immensely shorten your learning curve and your time-to-results as you develop your podcast
• Leapfrog all the technical nonsense that normally stops most new podcasters in their tracks, delaying success indefinitely… get your podcast platform up and running in a day
• My coveted Storytelling ‘Journey’ Interview Formula… THIS is the ‘secret sauce’ that keeps delivering results, year after year, as so many other podcasts start and fail
• Leverage your new podcasting skills to create audio products in a VERY rapid progression… and sell those products back to your podcast audience!

Okay, that’s enough teasing.

By now you’ll want to know what you can actually DO with Power Podcasting.

So right now my simple question to you is…

Would You Like To See My Secret Stash Of Strategies Directly Responsible For A Decade’s Worth Of Profitable Podcasting?

If you’ve had enough of tech-heavy video blogging and time-consuming writing… perhaps it’s time you tried content marketing the easy way (or add it to your current publishing mix!).

There just isn’t an easier way to create content, than to ‘talk it out’ with someone relevant, following a ready-made structure that ensures you always get it right.

Let’s see exactly what’s inside your Power Podcasting program…

Five Training Modules Packed With Instantly Actionable Instructions To Create Your Own Profitable Podcast!

As I created this program for you, I went to great lengths to make sure it’s extremely easy to follow, easy to digest and easy to implement. Did I mention the word easy?

I’m personally sick of seeing courses that are hastily thrown together, padded with excess content you don’t need or know already, that will only give you a headache as you try to find any specific actionable information that works.

This one’s the polar opposite of that – it’s short and to the point, readily accessible and instantly usable.

To make sure Power Podcasting is accessible no matter what learning style you prefer, I provide the training materials in the following three formats –

Visual via video

Audio for smartphones or car consumption

High quality printable PDFs for reading

Now let’s take a look at what is covered in each module…

Podcasting Can Be Technically Challenging, But I’m Going To Make Sure It Doesn’t Stop You

There is a fear you may have…

Technology is too confusing.

You might be thinking you’re not a “computer” person or technical things always break around you.

It’s time you stopped thinking like that and instead tackle this challenge head on.

You will never build a successful online business and will forever be one of those people trapped to a job for the rest of their lives if you don’t deal with this technology fear.

Podcasting thankfully is technically not that complex. In basic terms there are only three steps…

1. You need to record an audio file
2. Upload it to the internet
3. Then publish it on your blog

That’s it!

Of course you can get slowed down by things like microphones, editing software, hosting accounts, publishing tools and so on.

This is why I created two special bonuses just for Power Podcasting members to completely solve the technology problem for you…

What If You’ve Never Done An Interview Before?

The foundation principle of Power Podcasting is the storytelling interview formula.

Just the thought of interviewing someone might send a chill down your spine.

You might be thinking…

What if you don’t know what to ask?

What if you stutter or get so confused nothing comes out of your mouth?

What if you lose track of where in the story you are up to?

Interviews are scary at first. Everything gets easier with practice, but I don’t want to leave you without a back-up plan.

This is why I included an extra bonus as part of the Power Podcasting Package…

You Might Be Wondering… Can You Trust This Yaro Guy?

If you’ve never purchased a product from me before I can understand your concern.

Let’s face it, there are many scams online, and plenty of products that promise a lot but end up giving you mostly fluff with no substance.

First I recommend if you have not done so already, go listen to my podcast.

This will give you a feel for my personality and also my process as a podcaster.

Rather than try and convince you that my training is good, let me introduce you to some people who have taken courses with me before so you can read what they have to say about my programs…

Inspiring and Realistic

I really like your balance of inspiration and realism. I feel inspired to act, while being realistic about what I need to do to make a blogging business – and I need to do this right now in my life.

— John Barnabas

The Smart Track

You took the obvious and pulled it together into a simple, easy to follow instruction set. Well, obvious may be the wrong word. We knew we should have been doing this stuff and just refused to. Now we can see that it really is the right stuff to be doing.

Thanks Yaro for getting back on the smart track.

— John Stone

Great Resource

Thank you for the opportunity to grab such a great resource. There is so much in there that I hadn’t thought about. I can now plan a whole strategy and know what I am doing.

— Anne Maybus

Music To My Ears

I love your podcasts, Yaro! One of the things I really like is that you “lead” your interviews, like a dance. You keep things on track and key messages are clear.

You also have a great way of speaking: excellent pace, neutral accent, and overall this pleasant, relaxed, and positive way.

Seriously, listening to you is like music to the ears.

~ Olga

Expert Advice

Yaro is an expert in converting ideas into internet businesses, I found his advice extremely valuable and now have crystallised my direction for my online business.

~ Suzie

Inspirational Listening

I love your podcasts Yaro!

I even listen to them while I am working sometimes, and it really motivates and inspires me. Thanks!

~ Andrew

You Don’t Get Invited On To Live Television If You’re Not The Real Deal…

One of the wonderful benefits you can enjoy once you build your online profile, is to get featured in mainstream media.

As you no doubt realize, you don’t get invited to appear on live television, radio or featured in the big media publications unless you’re at the top of your field and have the credentials to back up your claims.

Here’s a clip from my appearance on live television in Australia, as part of the SkyNews Business program, where I talked about how you can make money online through blogging and podcasting.

Press play to watch –

I’ve also been featured as an expert blogger in big publications like Forbes, Entrepreneur Magazine, The Age, as well as countless other top blogs and podcasts like Problogger, Smart Passive Income, Flying Solo, Entrepreneur On Fire, and Eventual Millionaire.

I’ve also been a featured speaker at events like The Hive, was a winner of the 30 under 30 Anthill Competition, and appeared in magazines like Virgin Australia (on all their planes) and Internet Marketing Magazine.

But I understand you may still have some concerns, let me gently remove those…

You Have A Unique Opportunity To Lead Your Industry

You might be thinking —

Hasn’t the podcast boat already sailed? It’s crowded on iTunes, you will never stand out…

WRONG!

Yes podcasting has enjoyed a wave of popularity primarily thanks to smartphones and iTunes, but it’s still early days.

…And I can prove it to you.

Go to iTunes and look up the category that relates to your industry. See if you can find a podcast on exactly the subject you want to cover.

I bet at most you will find fewer than ten podcasts, and even those wont be on exactly the same angle your podcast will cover.

This is a HUGE opportunity. You can become THE top leader in your industry simply by making the decision to go after a specific market using the podcast format.

Don’t miss this chance. Get in now, be consistent, and ride the podcast wave.

Why Not Just Do It All Yourself?

The internet is full of free information, so why not just figure out podcasting yourself?

I can understand your desire to save money, but let me ask you this…

• How do you know the information you find online is from someone who has actually succeeded at podcasting (and made money!)
• Can you find training from someone who has actually created a podcast and turned it into a profitable product? Not likely
• Even when you find good free information, it usually focuses more on technology and not on the important part – how can podcasting deliver a positive result for your business

Plus let’s not forget you can waste a heck of a lot of time finding information and then piecing it together into something you can implement.

It’s well worth spending a couple of hundred dollars on carefully created training, if it can save you a week of wasted time.

Plus you will quickly recoup the cost following the setup advice in Power Podcasting (so you don’t waste hundreds of dollars on equipment you DO NOT NEED).

Sometimes you have to spend money to save money.

Get Started Today

Enough spinning your wheels. It’s time to get some leverage for your business!

Today, there is no better strategy than podcasting for leverage… when it’s done right.

Up until this day, you probably had no ACTION PLAN for creating a podcast that will actually lead to supporting your business, making you more money.

The second you log in to Power Podcasting, you’ll HAVE that plan…

To set up and configure your podcast platform…

To deploy the Storytelling Interview format…

To Create your very own ‘Journey’ podcast devoured by everyone in your market…

GO!

If you’re really hungry for change, you can go through this training in about three hours and twenty minutes and be ready to take on the world by storm TOMORROW.

If you’re an expert, author, speaker, teacher, trainer, or a coach of any kind, podcasting puts the air beneath your wings. And by ‘wings’, I mean money flowing to your account on a regular basis.

Now it’s up to you to prove yourself that you can do this, become a podcaster of great repute, stature and profitability.

I already KNOW you can.

I’ve done it myself for years, AND I’ve used this very same formula to help my private mastermind students become great podcasters, too.

It’s not like I just thought of this, Power Podcasting is a fully tested and verified process.

All you have to do now is take the first step.

The rest is designed to happen automatically, step-by-step.

Get Power Podcasting today, and in just a few short hours you will have a 30-day action plan tailored to your precise needs, interests and desires.

This course shows you completely unique strategies you will NOT find anywhere else. If you want to add podcasting to your content marketing strategy, you won’t find a better training anywhere.

Let’s Recap Exactly What You Receive In Power Podcasting…

Here’s a breakdown of exactly what you receive inside the Power Podcasting members area, all available as immediate downloads after you join.

You enjoy lifetime access to this training, as long as I am still in business and you made full payment for the program. You can work as quickly or as slowly as you like, you have complete control.

1. The Power Podcasting training teaches how to setup your podcast, create powerful interviews using the Storytelling Interview Formula, and profit from selling audio content
2. You receive a task-sheet and checklist to work through so you action what you learn and make real progress
3. All resources in Video, Audio MP3 and Text Transcript so you can study in the method you prefer
4. BONUS: Rapid Podcast Launch Guide to walk you through the setup, recording and publishing process to release your first podcast episode
5. BONUS: Podcast Technology Solved lists all the best entry level hardware and software you need to get started (free and premium options)
6. EXTRA BONUS: 26-Question Cheat-Sheet including all the questions you will ever need to create powerful podcast interviews
7. Everything available as Instant Downloads after you login with your unique members account

I can’t wait to see your first podcast published online. Be sure to send me a link when it’s ready so I can share it with my audience too. I love to show off my Power Podcasting graduates work :-).

To Your Podcast Profits,

Yaro Starak
Entrepreneur-Journey.com

P.S. Is there ANY other way of content marketing… or marketing in general, that requires just talking from you? There is not.

If you’re already overloaded by marketing tasks, constant content creation and more… should you also become a podcaster? YES.

You may discover as you do so, you can stop doing many of the more time-consuming ways of marketing and content creation.

Podcasting is the leverage you’ve been looking for… and Power Podcasting is the formula for making it easy, lucrative and fun. What more could you ask for?