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Srinivas Rao - An Audience of One - Book CoverSrinivas Rao (Srini) begins this podcast by sharing a story from a decade ago where he borrowed money to sign up for my Blog Mastermind course back when it was first released.

In one of the lessons, I gave the task of interviewing someone. Srini was an action taker, and started to interview people for his blog. This lead to the discovery that he loved doing interviews, and soon after, the creation of his first podcast.

That first podcast turned in the widely successful Blogcast.fm show, which eventually was rebranded and became the even more successful Unmistakable Creative Podcast.

Srini also found time to self-publish two books, traditionally publish a third, and earned a book deal for his fourth, which was just released — An Audience Of One: Reclaiming Creativity for its Own Sake.

Being Creative As Your Primary Motivation

Srini is an advocate for people being creative for the sake of creativity.

Many people start a business or begin a craft and focus on the money first. This frequently leads to failing to make money.

Yet those people who focus on being creative as their primary concern, often end up creating something that the world values, and thus they go on to make good money.

There’s a paradox there that is important to understand. If you want to make money, creating value is critical, and value is born from creativity.

Srini has certainly lived his life following this principle. He’s put being creative and exploring how others are creative, as primary motives.

Srinivas Rao On The EJ Podcast looking to the future

The Long Road To Results

As Srini states several times in this interview, he’s unemployable. He couldn’t keep a job and eventually realized he should stop trying to get one.

When he finally decided to give up applying for jobs and started to work entirely on his own projects, he didn’t instantly earn a lot of money.

He’s had to slowly…very slowly…grow his online platforms, start to make a little money, build on each success, to the point where just recently he received a book deal.

This is only the beginning. Srini is just starting to enjoy the fruits of his hard work spreading his message.

If you’re working hard ‘in the trenches‘ and feel unemployable too, but you know being creative is vital to your happiness, make sure you listen in to this interview and check out Srini’s new book as well.

Enjoy the interview,

Topics Srinivas Covers In This Interview

  • How he ‘fell’ into entrepreneurship after being fired from almost every real job he’s ever had
  • His first entrepreneurial endeavor building a candy empire in his school at the age of 14
  • Why he chose to stay living at his parents’ house even after his book became a Wall Street Journal bestseller
  • Why he chose not to replicate the podcast models that Pat Flynn, Lewis Howes and John Lee Dumas had
  • His realization that the key to growing his podcast was his listeners, and not his guests
  • Why he turns down well-known people as guests for his Unmistakable Creative Podcast
  • Why patience is the #1 requirement for building a career in the arts
  • Why you should focus on doing creative work for yourself and not others

Relevant Links

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ]