The Day My Life Changed
Almost a month ago I woke up to a phone call at 7am. It was my mother's partner's son calling me to tell me that my mum had a stroke and was in hospital. She had been watching TV, heard a buzzing noise, had a seizure and started speaking gibberish. Her partner called...
What Is The Perfect Price Point To Maximize Profits?
This is a guest post from Dee Kumar, first published in 2011. Dee covers the fundamentals behind various pricing strategies for selling products, which are still just as relevant today. - Yaro I'm Dee Kumar and I'm a little different from other writers here. I come...
Tired Of Failing To Meet Your Goals? Try My Success Formula…
My previous articles have talked about marketing with regards to knowing your customer and refining your niche. This week I want to talk a little bit more about the mental game of business and what is required to build a successful business. Specifically, I want to...
Is Your Marketing Strategy Using This Powerful Principle?
In this day and age we are constantly bombarded with advertising and marketing. It is estimated the average person sees 5000 ads per day. The result? We ignore the majority of them. The marketing message falls on deaf ears or blind eyes. Simply put, there is too much...
How My 5 Question Survey Saved Me Time And Resources In Product Development
This is a guest post from Leslie Samuel, first published in 2011. Although it is an old post, you might enjoy the thought process Leslie explains here when it comes to figuring out what his audience wanted to buy from him. -- Yaro Selling information for money - it's...
How To Sell More By Appealing To Fewer Customers
In my first post I talked about validating your niche, this post will talk about narrowing your niche and defining your unique selling proposition (USP). These two factors are critical if you want to really appeal to people. If you want your product or service to...
Why Thinking Like A Fish Can Help Your Business
When we are operating a business, we are often told to try and think like the consumer. To ‘walk in their shoes’ or to ‘get inside their head’ and know what they are thinking and feeling. All this is done with the end goal of creating a better experience for the...
Why I Am Cutting Costs And Changing Business Models
This is an entrepreneur diary-style post I wrote back in 2011 during a transition period with my business. While this content is very old now, you might still enjoy reading through my thinking process and all the amazing comments people left in reply -- Yaro The last...
How To Segment Your Subscribers When You Run A Blog Business
I was reading Dee's recent article in his customer segmentation series where he talked about how to segment your blog readers. One of his main premises was the difference between a person who leaves a comment, or many comments and those who don't. I agree with Dee...
How To Identify What Makes YOU Newsworthy
Often, the greatest challenge business owners encounter is identifying what is newsworthy about themselves and their business. This phenomenon is commonly described as not being able to see the forest for the trees. However, keeping your finger on the pulse of your...
