Arthur Menard is the CEO and co-founder of Lambs, a clothing brand that blocks 99% of EMFs (cellphone, 4G, 5G, Wifi, Bluetooth radiation) as well as 10x the amount of UVs compared to traditional clothing.

His company is doing 8-figures in sales, having got their start selling men’s underwear online — which I actually purchased several years ago.

Arthur has an interesting backstory, having first got started as an entrepreneur selling online training, then later co-founding a local marketing app supporting French bakeries.

The story behind Lambs however, is the most interesting, given he was blazing a trail with a new form of clothing.

If you’re selling anything DTC (direct to consumer) or looking to invent a new category, this podcast will be insightful.

Enjoy the interview.