Those who know me well, my friends, family and colleagues, read the claims I make about my blogging and laugh.
As per the Blog Mastermind sales page and throughout the Blog Profits Blueprint, I claim that I only work two hours a day to generate the around $5000 a month income from my blogs and related projects (forums I purchased with profits from my blogging).
The people who see me on a regular basis would tell you that I work a lot harder than just two hours per day.
So is my claim a marketing gimmick? Is it something I state just to lure people in with dreams of an easy working life for a high financial return? Am I using some kind of trigger to convince you that my program is the answer you have been looking for?
Well yes and no.
Yes in the sense that having a claim that is desirable and something compelling enough that people would hand over money to learn what it is all about, is a requirement for my offer to be successful.
If I used something like – Work 40 hours a week and if you are lucky you might just make a full time income from blogging – not many people are going to join. Heck, I wouldn’t join either, who wants to work 40 hours a week for $35K a year!?!
The reality is that my program is designed to teach what I really do – I really work about two hours aggregate per day on my blogs to produce about $5000 a month in income. However I spend a lot of the rest of my time doing other work, which tends to add up to 4-10 hour “working” days on average, including weekends sometimes too.
How Many Blog Posts Are Enough?
At the moment my blog gets around 3-5 new posts per week. If this blog was brand new and I had no following I’d struggle to grow it with such a slow publication schedule. With the benefit of time and previous hard work put in, and of course the fact that I do things and think things that other people find interesting and beneficial to read, watch or listen too, I can spend a few hours every second day writing new blog posts and still keep my blog growing and profitable.
It won’t grow at the same pace as other blogs that publish daily content and it may not make as much money either (although I think I monetize pretty well compared to most blogs), but as a lifestyle, it’s pretty good and something I think everyone would enjoy, hence the Blog Mastermind program exists to teach how to develop my lifestyle.
I tell my students that “three posts a week” blogging is not good enough early on, unless each post is a good 2000-3000 words long, in which case you should probably break them down into smaller parts anyway (I really should take my own advice).
Once you build momentum, once you have a following, then you can settle back and publish at a pace that is frequent enough to keep people coming back, but infrequent enough that your life doesn’t have to be spent all day writing and researching.
So Why Do You Still Work So Many Hours?
Like most entrepreneurs, I’m not good at doing nothing. I’m actually pretty bad at taking holidays, at least long holidays with days spent doing not much at all.
I prefer taking holidays for “hours at a time”, maybe even a whole Sunday, but never more than a few days in a row. I like to be productive and without work I tend to struggle. I need the stimulation and that feeling of swimming forward – the process of creation is critical for my happiness.
Yet working can’t last too long either, it must be punctuated with long breaks spent cooking, exercising, reading and watching DVDs (both for entertainment and education).
The key for me is balance and variety, no one activity should ever last too long and freedom to stop something at any time must be an option (which is why working for someone else is NOT an option).
I have goals to meet, goals that I enjoy working towards so I remain motivated to work longer hours to meet them.
As always, why you do what you do comes down to your motivation and your motivation is (hopefully) derived from your vision, or at least things about your life you want to change. I also argue that your vision stems from some form of basic agitation, human conditions that agitate you enough to force you to take actions to remove the agitation.
So essentially I keep working so hard so I don’t feel agitated. Nice.
Then again, many of the present agitations I feel, that you feel too, are illusions. Society has created and magnified some agitations, like the desire for certain material items, to earn a certain amount of money or wear certain clothes.
Many of these desires have been manufactured and amplified thanks to advertising and social conditioning. When your peer group follows a certain path you are inclined to do the same and hence we all work to reinforce beliefs that simply make us feel more agitated. Nice work everyone.
Re-Evaluate The Reason Why
It’s important whenever you feel agitated or frustrated at your present situation and your lack of a certain thing, that you stop and look at why it is you want what you are seeking so badly.
In some situations when I take the time to reflect on what I am doing today and what today’s effort is meant to bring me tomorrow, I realize that sometimes I make terrible choices.
After reflection I determine, in most cases, the little green eyed monster is pushing me, making me do things I don’t want to do. That monster is money, and while we all love the stuff, it tends to make us do things we don’t need to do and feel inadequacies that don’t really exist.
Having been through this cycle many times – working hard, becoming agitated, re-framing my motivation to feel better, working hard again, etc – I’ve come to realize that sometimes it is a better choice to simply keep doing what works already, rather than always look to do more.
The path to less agitation is not through working harder to create something that is meant to remove the agitation. You need to remove the agitation from where it really comes from – within you.
If you take away your desire for something – and usually it’s a desire manufactured or amplified by society – then you no longer feel the agitation.
That sounds easy enough right. Take away your desires and you never feel agitated for wanting something you don’t have.
Of course it’s not as simple as that, those human conditions I mentioned that are the root cause of the agitation must be met at a base level. That’s fair enough and we need that basic drive or we wouldn’t do or accomplish anything.
How Much Is Enough?
I’ve heard people say that for the average person in western society, about $100,000 a year (or equivalent currency where you live) is enough to be happy. You can cover you basic needs and have enough left over to indulge in other things.
I don’t necessarily agree with that figure and I’m sure many of you reading this don’t either, but I do agree with the sentiment. We don’t need nearly as much as we think we need.
As a single guy, earning $5000 a month working a ten hour week is enough. I can’t argue that I really need any more than that to enjoy most of what life has to offer.
You might have a family or live in Tokyo or New York or Paris where the cost of living is higher, or perhaps you live in Romania or India where $5000 US a month would be enough to live like a king. Whatever the situation, there is a point where you have enough and it’s critical you understand what that amount really is.
For me, I continue to remind myself that my current situation is a blessing and if I choose to just blog, just write words to this blog and continue to make a decent living from it, I could keep myself sustained and enjoy the process for a long time.
Best of all, simply by continuing to do what currently works, my blogs and income should continue to grow. There is a good chance in a year from now my income will be at minimum 25% higher without putting in any more effort than the current levels now (assuming the Internet doesn’t explode or something).
That’s a comforting thought, one that I remind myself of whenever I become out of alignment and I feel agitated.
You may not be in the same situation as I am, but I bet you still have it pretty good. You may not think you can work a two hour day, but I bet if you took a solid two hours of your day and put it towards some form of leveragable income source, that it won’t be too long before you are just like me.
The ideal situation is to always have something you are striving towards without it becoming a point of agitation, and yes, the journey is really more important than the destination.
Enjoy what you do today and don’t always focus so much on what you want tomorrow. That way, when you realize your goal of working when you want for as long as you want, that you choose to do things not because you always want more, but because you want to go through the experience of working towards that more.
I think my two hours is up…
Blogging Two Hours A Day
Nice article, Yaro!
I feel frustrated and lack of motivation to maintain my blog. But after reading your article, and think about the “why” I should do all this, finally I manage to remind myself the goal that I have set for my life – achieve financial freedom. Now I think I have gain back some motivation and confidence.
Just try my best to do whatever I know I should do today and stop thinking the tomorrow results which might make me down. This is what I’m telling myself..
Hello Yaro! Just stumbled across your blog on MyBlogLog and love it already. One of my favorite things about being an entrepreneur is the freedom to not “have” to work so hard – but choosing to anyway because you love what you do. 🙂 Can’t beat it! I’ll be adding a link to your blog on my blogroll.
Good post, Yaro. You’ve really been an encouragement as I fight my way through the early months of blogging. I really admire the way that you are Ok with limiting the success and growth of your blog in favor of enjoying your life.
Yaro, You are the entrepreneurial doctor my friend! I can totally relate to this post. I too am no good at doing nothing, but I can easily get myself worked up into a lather about doing more to “achieve” more. It’s ironic that it is that uncomfortable irritation that drives us into action, but that same irritation can frustrate us right into the ground. It may sound like grade school economics, but the story of the tortoise and the hair is a classic example of why persistence wins the race. Personally, I am the head curator of a luxurious bone yard of past projects that could have surely been successes had I just keep my head down and pushed through. As would be marketers we would do well to consider your advice and focus on the task at hand. We must not let ourselves be lured to close to the waters edge. Wisdom is the prize and with it comes great riches, not the other way round.
Thanks for the boost,
Hey Yaro – what a great motivational post. You’re right, sometimes money just does get in the way and you find yourself chasing something which is always material. I think what you’ve pointed out is something which I need to learn to change inside myself. Thanks for the reminder 😉
Well, at least someone says it straight. I am trying to get to the point where I can only work 2 hours a day, so that I can quadruple it by working 8 hours a day.
Thanks for this post, it gives those of us new to blogging some hope.
One of the things you have not mentioned here is that there are many of us who have no hobbies.
Work is our hobby.
Sure, we do have needs to support ourselves but speaking from my own experience, if there is nothing to do that seems to justify my existance on the planet, I am our of sorts and feeling as though I am failing myself somehow.
I don’t know where this came from in my past, but I know it is a reality. And, you know what? It is fun. The core of it is curiousity and wanting to know and do more.
It is also a way to keep young. If you are not reinventing yourself – why are you here?
There is a statistic I read somewhere that men who retire die in two years. There is a reason for that. We have to have a reason and a passion for life that includes more than 18 holes of golf a day.
Leisure is not enough to keep us alive.
After seeing your blog i decided to try blogging sometime back. After 5 small blogs , i gave up. Blogging i find is something you do if enjoy doing it. Finally i decided to reevaluate my strengths and move on with what i can do best.
Work is definitely a state of mind. I think when people speak about work they are talking about the 9 to 5 job that keeps them doing something that they do not enjoy. I could do something all day and then some if I truly enjoyed doing it.
thx for your insights, i try to blog at least once a week (so not happening at present). am looking forward to contributing more to the global community whilst sourcing an income for myself.
I’m totally to new to this blogging for money business, are there any legal sides to it? income tax, ect…
Is that before or after tax?
Hi Yaro — I truly agree that the benefits of blogging are truly immense. Having just started a website with a couple of friends http://www.funepets, I was fortunate enough to get a good reviews on Mashable and killerstarups. With a week, I had articles written about funepets.com all over the world. The blogs helped me get my first 300 users within a week. Plan to start blogging myself or hire professional bloggers myself.
I also take this opportunity to invite you personally to our site, and give a review.
Attaching a video for your viewing please.
Thanks in advance.
I consider blogging/websites more of a payed hobby, than a career. It involves lots of work, but in my opinion, is a heck of a lot more fun!
Finally, someone comes clean about how many hours a day they work! You’re going to be the ire of many a get-rich-quick guru.
And congratulations on making the top 10 list at 45n5.
Another great post Yaro. I think a lot of people starting out expect to spend a couple of hours a day knock out a few posts and watch the dollars roll in. I must admit I to suffer from motivation issues, but as I see my reader numbers go up that spurs me on. Keep up the good work Yaro.
such inspiring post Yaro..
can’t wait for the day that i can quit my job and work on my own business, working hours on something i’m passionate of rather than something i have no choice but to do and still get scolded at by the bosses.
Inspiring to read your post. Thank you for being honest about your working schedules and time spent.
I thinks when one finds something to do with a passion, time is never a problem. You can spend hours working and yet it is an enjoyment.
However, I also agree that everything has a balance too. All work without play is a no no 🙂
Good article. Yes, we need to muster up the courage to pursue our dreams…you are right, working hard for 35K per year is sad because after your work week is done, you are drained and then don’t have the energy to put into things you love. Kudos.
I’m curious if you’ve done any reading about personality types. According to Jung’s personality type modal I am an ENFP, and based on what you’ve written you seem to be a similar personality, if not the same.
What intrigues me is if it is our personality that draws us to seek out opportunities to break from the 9-5 world and be in control of our own work place and environment. What are your thoughts on this?
John – I haven’t studied the Jung/Myers Briggs personality types very much and I can’t remember what I am – I haven’t done one since I was in university about 8 years ago.
Rich Schefren gives us a personality test from the Kolbe institute, which is very popular with his students, but I tend to prefer to just get back to work rather than study why it is I want to get back to work 🙂
Re: Jung’s Personality Types
Intuitives – those with N as their second letter tend to see the big picture and possibilities – so will be more likely to be attracted to being an entrepreneur.
Those who are thinkers (those whose third letter is a T) may be more independant than feelers (those whose third letter is an F). This is because feelers value more highly connection with others while thinkers have less regard to people in decision making. So those who are -NT- can be more independant than those who are -NF- as the -NF-‘s may not want to upset others by expressing their independance.
This isn’t about who is more independant but their expression of it.
Trust this helps.
Thanks Yaro. I’ve been a subscriber for some time now. A recent post led me back to this one. It’s very inspirational and proved to me that, for the time being, I can keep up the ‘day job’ AND focus on the blog. Thanks again!
I’ve always wondered how you could achieve so much for your blog within too hours. This post has enlightened me. The 2 hours work per day on a blog is more of a goal, not like you archived it right from day one. Also, there are so many other things you do that positively impact on your blog success.
I for one can stay idle. I am the type that loves being engaged in one activity or the other. But I am striving to ensure that I get a business system that can run on its own set up so that I don’t get tied to a job (either from paid employment or self-employment). Thanks for sharing.
Thank you Yaro. I have been striving to build a blog. About 8 months ago I started a photography blog and realized that it wasn’t going anywhere. So, I started over with a new domain and blog, and a 301 redirect from the old domain to the new home page. Now, about 30 days after the launch of the new blog, I am getting about 300 visits per day and have made about $200 in affiliate sales. I’ve been reading posts like yours as well as posts from other bloggers who talk about patience and hard work. I feel excited about the future of my current blog, which just “feels right”. While my family of four lives in California, and would struggle to get by on $5,000 per month, we could do it if necessary. $5,000 per month would sure increase our standard of living!