While browsing the bookshop at the airport I picked up a copy of Tony Hawk's book - How Did I Get Here: The Ascent of an Unlikely CEO
It's a short and simple book where Tony takes you behind the scenes of his business empire.
What really grabbed me about Tony's story was how he was able to leverage his ever expanding personal fame as a professional skateboarder, into various businesses in all kinds of different markets. Watch my video below for more details -
It was interesting to read, especially coming from Tony Hawk himself, why he has become such an icon. There were a couple of tipping point moments in his skating career that became the platform for his superstardom. Thanks to that fame and popularity (his notoriety as a brand is up there with Michael Jordan), and some smart business decisions (especially with his video game franchise), today Tony is extremely wealthy.
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Talk to you soon,
Yaro Starak
Yaro.Blog
