How To Be The Best At Everything You Do

“Be The Best – At Everything You Do” Every single time I’ve said this to someone, they come back with an argument: “But how can I be the best in the world at everything? Or even anything?” I then explain and clarify: “I never...

1,000 True Fans – Still Relevant?

I remember my first business plan. Well, to be honest, it wasn’t much of a business plan, because in 1995, I knew next to nothing about ‘business’. After reading an article about how critical it was to have one, I put pen to paper and jotted down...
10 Rules For Writing An Effective Sales Letter

10 Rules For Writing An Effective Sales Letter

I’m Tom McSherry, EJ’s newest columnist. I’ve been self-employed for the past two years thanks to the world of Internet marketing and my skills as a freelance copywriter. My main business is Premium Online Writing, a top-quality writing service...