August, 2011

Copywriting 101: Writing Your Sales Letter This is part four of the Copywriting 101 series. Previously we have covered headlines and the importance of and how to craft an engaging selling story for your body text after your headline. This week we will move onto other elements of the body…

Google’s mission as stated on the company information page is “to organize the world’s information and make it universally accessible and useful.” Yet, most websites are nothing but a hodge-podge of disorganized content without any central theme. Unfortunately, that’s exactly what makes it impossible for them to rank for any…

This is part three of the Copywriting 101 series and it covers the body copy of your salesletter. Now that you have learned how to write an attention grabbing headline that stops prospects like a deer in the headlights and draws them to your salesletter to read more, it is…

Last article, I kicked off this series with part one of how to write a headline: Part 1: How To Nail A Killer Headline. I stated that the headline is arguably the most important part of your copy. Because your headline must capture your intended customer’s attention and make them…

In the past few posts, I have spent time discussing how to make money using the Internet as a resource. Most of the strategies that I have discussed for making money require that you have your own online website. That is because a good website or blog can serve as…