Is Your Marketing Strategy Using This Powerful Principle?

In this day and age we are constantly bombarded with advertising and marketing. It is estimated the average person sees 5000 ads per day. The result? We ignore the majority of them. The marketing message falls on deaf ears or blind eyes. Simply put, there is too much...
How To Sell More By Appealing To Fewer Customers

How To Sell More By Appealing To Fewer Customers

In my first post I talked about validating your niche, this post will talk about narrowing your niche and defining your unique selling proposition (USP). These two factors are critical if you want to really appeal to people. If you want your product or service to...

Why Thinking Like A Fish Can Help Your Business

When we are operating a business, we are often told to try and think like the consumer. To ‘walk in their shoes’ or to ‘get inside their head’ and know what they are thinking and feeling. All this is done with the end goal of creating a better experience for the...