Month: June 2011

What Is The Perfect Price Point To Maximize Profits?

What Is The Perfect Price Point To Maximize Profits?

This is a guest post from Dee Kumar, first published in 2011. Dee covers the fundamentals behind various pricing strategies for selling products, which are still just as relevant today. – Yaro I’m Dee Kumar and I’m a little different from...
How To Sell More By Appealing To Fewer Customers

How To Sell More By Appealing To Fewer Customers

In my first post I talked about validating your niche, this post will talk about narrowing your niche and defining your unique selling proposition (USP). These two factors are critical if you want to really appeal to people. If you want your product or...
Why Thinking Like A Fish Can Help Your Business

Why Thinking Like A Fish Can Help Your Business

When we are operating a business, we are often told to try and think like the consumer. To ‘walk in their shoes’ or to ‘get inside their head’ and know what they are thinking and feeling. All this is done with the end goal of creating a better experience for...