June 2005

Book Review: The Perfect Store – Inside eBay by Adam Cohen

The Perfect Store – Inside eBay by Adam Cohen Amazon: From its beginnings as a hobby site on a Silicon Valley PC, to its maturation as a real company under the burgeoning fiscal pressures of cyberspace, to its present status as one of the few original...

How to Get Free Original Content for Your Site Without Writing it Yourself

As a web business owner you will be well aware that content for your website is good. The more content the better, but of course it must be relevant and of high quality. If you know anything about search engine optimisation you know that Google loves...

Audio: Using Site Maps for Better Search Engine Results

Here is another search engine optimisation (SEO) podcast for you today. In this one I talk about using site maps to ensure search engines fully spider your entire website so every page will show up in search results. There are a couple of simple things to...

Audio: Two Basic Search Engine Optimisation Tips

Today’s podcast includes two beginner tips on search engine optimisation: Using heading tags in your website’s HTML code Keyword usage in your website file names [ Download MP3 | iTunes | Soundcloud ]...

Book Review: Google And The Mission To Map Meaning And Make Money

Google And The Mission To Map Meaning And Make Money by Bart Milner Amazon: This book is a brief history of Cyberspace and Google’s fundamental contribution – a new search method that gives almost immediate access to the contents of billions of...

A Simple Technique that Got Me a Number One Ranking in Google

You probably do this already – complete regular searches in Google for your key phrases and see how high you rank. It’s well known that the first three results are far and away the sites that get the most clicks. If you can get one of the top...

Will Swayne: Founder Of Marketing Results Shares How To Generate Leads Online

[ Download MP3 | iTunes | Soundcloud ] I’m trying something new for this podcast, an interview. The interview was recorded using Skype and HotRecorder. Will has been a friend for about two years now and each week I visit him and his crew (shoutouts to...

Audio: Blogging and Podcasting Lessons

Ahh, another day another lesson. This podcast, ahh, sorry…this rivercast was recorded using my iRiver iHP-140 MP3 player. Because I couldn’t access audioblog.com I had to try something I thought should work – stick my headphone mic into my...

Audio: Positioning Strategy and Positioning Statements

This podcast is about positioning statements and strategy. If you are receiving a lot of leads but not converting many, perhaps your positioning is off and could use a re-think. Positioning, in essence, is what you are to your customers. It’s all about...

Month: June 2005