A Step-By-Step Guide On How To Build A Profitable Niche Content Website

In my first post titled, Why Leave A Six Figure Corporate Job For Internet Entrepreneurship?, I provided a brief background on who I am, what I do, why I know what I know and so forth. In my next two posts, I discussed just one of the several gigs mentioned in the initial post, which discussed how I started, grew and sold an e-commerce business for $250,000.

In this post, I will discuss how to build a profitable niche website from scratch. I love this topic because anyone can do it in any subject or niche. No matter what you are involved with today, you can easily establish a niche website to add yet another passive stream of income to your portfolio and further diversify your risk across several income baskets. I hope you find it helpful in your own entrepreneur’s journey.

What Are Niche Sites?

Niche content sites, as I call them, are static websites that are rich in content that are well optimized so that they attract heavy natural or organic search engine traffic for free. The traffic is then converted into revenue through several possible monetization methods.

Niche websites are targeted, or focused on one particular subject matter, often that in which the author has experience, expertise, knowledge or interest in learning and developing.

The business model is simple. Build a website that has a ton of quality content, optimize it well, and implement several monetization methods that you can financially benefit from. What are those methods?

How Do Niche Sites Make Money?

I don’t intend to go into detail on each possible monetization method. I will do this in a later post in a more practical manner. As a brief overview however, consider the following few ways to make money from a niche content website once it is developed and attracting a decent level of recurring traffic:

  • Contextual advertisements such as Kontera, Chitika and Google Adsense
  • Private advertisements by advertising other vendors / businesses
  • Referral or lead generation – you pass on qualified visitors to your business partners
  • Affiliate marketing – you promote products and services owned by others
  • Sales of digital products such as eBooks, DVDs and audio
  • Automated memberships / subscriptions through a newsletter or password protected area

This is not a comprehensive list by any means, rather some introductory ideas on how you can potentially monetize (or make money from) a website or blog.

What Does It Take To Create A Niche Site?

It doesn’t take much to create a niche content website. Some of your time and a couple hundred bucks (over estimate) will usually get you there.
To be successful however, you must take your time and conduct the necessary due diligence up-front when selecting a topic or niche. This initial step often makes or breaks people who attempt to make money from this business model.

Why? Because many new entrepreneurs want to jump into the game quickly, often wanting to sell what they think is the best thing on earth. They may be passionate about the topic they have in mind, but they often forget that in order to be successful selling something (in this case information), you need to sell what the market wants and demands, NOT what YOU want to sell.

With that said, a good topic with market demand, your willingness to invest your time and a handful of online tools such as a domain name (URL), a hosting package where you host your website for the world to see, and a website building platform (such as WordPress or Adobe Dreamweaver) are sufficient to get started.

There are some turn-key solutions available today that I discuss heavily on my blog which have dropped all barriers to entry. A 16 or a 60 year old can get online just as easily and have a website up in a jiffy. Absolutely no HTML or programming skills are required, although learning the basics can give you a marginal advantage over your competition.

Below are the steps to create a niche website in order of occurrence. The list below is a mere introduction to each step. I plan on talking about these in detail in the future.

Brainstorming Topics For Your Niche Content Website

As I mentioned, this is one of the most important steps in the process which often make or break a niche website’s success. But what is that right topic for your niche website? It is a topic that has a significant enough demand, or search volume, yet not as many competitors, or search results.

How do you find such topics? The Google Adword Keyword Tool is one free resource you can use to guestimate the search volume generated by various keywords within a topic. Simply type in any word relevant to the niche you are contemplating and hit enter or click the relevant button to generate results. The results will show you various attributes, including monthly local and global search volume for various relevant keywords.

Remember that what you will see is only Google’s data. I usually multiply the search demand by 3 to account for the other two big engines Bing and Yahoo, as well as the several other smaller ones in the online space.

To get a sense for the supply, or number of competitors, take a few of the keywords obtained from the exercise above and plug them into the Google search bar in “brackets”. The number of results you see on the top left is the number of websites on the internet competing for that keyword / key phrase. Do a simple ratio of keyword supply and demand and you will be able to rank keywords and topics in order of most favorable to least.

Many go wrong right about when they have found a topic with a high demand to supply ratio. Why? Because they feel this is the be-all end-all of the prep work. However, this is just the beginning of your research stages. I highly recommend researching this topic further to see whether actual demand for products and services pertaining to your topic exist.

Here is an example. Spirituality and religion is one of the most demanded and supplied topics online, probably only next to sex, money and weight loss. Try typing “god” in Google’s search bar. You will see close to a billion results. But how many sponsored ads do you see on the top or right hand side of the screen? Maybe a couple at most.

This tells you that vendors are not spending money to highlight products and services in this niche, at least from an advertising perspective. So if your website’s goal is to generate income from Google Adsense, you can forget about this topic right about now.

Some other avenues to scour to ensure there is true monetization potential of your topic:

  • Amazon’s bookstore and regular online store (Are there books and guides being sold in your niche? If so are they generating heavy user reviews or are they duds that are simply sitting on the bookshelf?)
  • ClickBank marketplace (Same as Amazon. Are there products relevant to your niche? Are they active?)
  • Ebay auctions (Is activity level high?)
  • Craigslist
  • Blogs and Forums – only those that are receiving heavy traffic (What are the popular topics of discussion? What do folks need help with? Can you address the need?)
  • Existing magazines and journals (i.e. Men’s Health)
  • Existing major websites online that are going to be your competitor
  • Take clues from traditional media such as Television and Radio (What’s hopping and popping these days?)

What are you looking for exactly? You are looking for products, services and advertisements that fit your contemplated niche or website topic. These represent the flow of money that people exchange to deliver and receive items and services of value in your niche.

Conducting Keyword Research And Targeting

Once you are settled on a topic you need to start narrowing in on the keywords that you will use to build your website. Why? Because search engines like keywords.

How do search engines work? Web surfers type in key words and phrases, and Google goes out to scour the world and provide you with links that contain those words and phrases, ranked in order of most relevant to least.

The entire internet is one big game of keywords and phrases. If you want to be found online, you want to ensure that your website contains keywords and phrases, which web surfers are searching with. Use the Google Keyword Tool mentioned above to determine this.

The disadvantage in using free tools like Google is that the process is very much manual, cumbersome and tedious. Not to mention that you have to search for keyword supply and demand separately. Depending on the size of your website (the bigger the better in my opinion), this activity alone can take you hours, days, weeks and can bore you to death.

There are more automated tools available online that streamline the process relatively easily. These tools not only give you the best keywords in terms of demand within your niche, but they also tell you the supply and profitability ratio. You can read more about the tools I use here.

Building Your Website’s Blueprint – The Architectural Layout

After you have collected a set of profitable keywords to target when you build your website, the next most critical step in the sequence is to plan your website’s architectural structure or blueprint. This is another step where many go wrong because they don’t know about it and therefore don’t execute it. Many simply jump into content creation and start building their website with no rhyme or reason.

Just like an architectural blueprint matters when building a home, a site structure matters when building a website. Why? Because the various web pages within your website each serve a purpose and can help each other gain higher search engine rankings if interlinked correctly.

Website blueprint is a topic that can be talked about quite extensively on its own to answer the questions why do it and how exactly to properly plan and build a website. I plan on discussing this in depth in the near future.

For now, think about your website as a pyramid, where the pointed tip (top) is your home page and all underlying pages make up the base. Now there is a big space between the top and the bottom, so what goes in the middle? What goes on the bottom? How deep should the pyramid be? Answers to all those questions will be provided in future discussions either here or on my blog.

Building Your Website

Building the website is actually the easiest part of the process in my opinion. It is however the most time consuming.

If you have done your research well, have gathered the right set of keywords to target and have laid those keywords out in a sound website blueprint, executing on the website can be done relatively easy.

This discussion assumes that you are familiar with basic search engine optimization. If you are not, I highly recommend you visit my blog and familiarize yourself with what SEO is and come back here to resume this post.

Building your website entails just a handful of steps. Using any HTML editor, open up a blank HTML file, start typing out your keyword optimized content, add the bells and whistles such as pictures, files, etc, include the proper links to other websites and webpages within your website and you’re done. Rinse and repeat the process for the rest of your webpages and you have yourself a website.

That doesn’t sound like anything extraordinary, so what are we doing so different when building a niche content website? The answer is the keywords we use, the way we use them in each webpage, as well as the linking and interlinking we do within each web page is done in a very specific manner consistent with the niche content site model.

When building a niche content website, each webpage is targeted for one main keyword. This means the webpage is all about that one main keyword, which is used in a specific way in each of the page’s meta tags, headings, and anchor links. Each webpage also has four additional supplemental keywords (totaling five keywords) which are sprinkled within the content of the webpage.

Specific instructions on page creation is also a topic that can be talked about for days. I will be breaking this topic down into several sub-topics that go into the step-by-step detail in the near future. This is probably the most important step in the entire process. Well optimized webpages equates to a well optimized website, which is guaranteed to attract free, organic search engine traffic growth over time.

Check For Broken Links & Conduct HTML Validation

Many skip this step amidst the anxiety of getting their website up and running on the internet. Truth is nobody likes a lemon. There are varying opinions on whether or not search engines penalize websites with stale or broken links. Frankly, I do not care.

If I am to put out a product on the World Wide Web for the WORLD to see, I want to ensure the product is of the highest quality and reliability. The little bit of additional effort you put up- front today can yield heavy dividends down the road. Remember, no one knows what and how search engines think. So do the best you can to provide a high quality product.

Take some time and search your website for missing images, broken links and convoluted HTML code. There are several free resources online that will help you do this. Just type in “broken links checker” or “HTML code validation” in a search engine and play around with the resources.

There is more than enough garbage on the Internet. Please avoid contributing more to the pile.

Submitting Your Sitemap To Search Engines

Although search engines will eventually pick up a highly optimized website, why not expedite the process if you can? Building and submitting a sitemap takes five seconds.

Google “xml sitemap creators” and download yourself an xml sitemap. Take this file and upload it to the root directory of your server. Some would debate an HTML sitemap does you no good. I’d argue otherwise. Why not? It takes another five minutes to do it. Include a link to the HTML sitemap on your footer or navigation menu. What’s the worst that can happen? Absolutely nothing!

Beware of scams that charge you to submit to 4,545,897 different search engines. None of that matters as long as you submit to Google, Yahoo and Bing, the big three which make up close to 90% of the search engine user market share. If the three have you indexed, it’s just a matter of time before the 4,545,894 others will as well.

Each of the major search engines have instructions on how to submit your sitemap to them. When in doubt, Google “how to __ “. The process is relatively easy and straightforward.

Submitting a sitemap to search engines is not a mandatory step, but because it doesn’t take long and the rewards are so much more significant, I highly recommend you proceed with this task. I’d be more concerned and recommend this as a mandatory step if your website wasn’t content heavy and highly optimized.

Since this is a one and done business model, you don’t have to keep updating your sitemap. However, for those who have websites and blogs that are updated frequently, a BIG inherent challenge that you face is that your sitemap is not automatically updated each time you add new content. I have found a solution to this BIG problem which I talk about on my blog in more depth. Just search for the topic and you will find it.

Create A Digital Product Easily To Sell

Once your website has been submitted to search engines, give it some time to soak and gain traction on search results. Search engines take their sweet time in evaluating, trusting and indexing or ranking websites.

While they do this, take the opportunity to put together a digital product for sale and distribution through your website or blog. Having your own product is not a mandatory step in this business model, but is one that I am highly in favor of that I use in most of my niche content websites.

Having your own product guarantees that you have something to sell, and not rely so much on affiliate programs that you have very little to no control over. Your product can be as simple as an eBook, online video series, hard DVDs, or anything else for that matter. You can either create this yourself, or outsource the process. As long as the product is quality and delivers value, you will be just fine while selling it.

Distributing digital products is also very easy. There are turnkey platforms available such as ClickBank that will streamline this process for you quickly and easily.

Develop A Short Newsletter Series To Build Rapport

Because a niche content website model is a one and done model, a newsletter series is important to capture your visitor’s email addresses, build relationships with them automatically over time, and push your digital product and affiliate products for sale.

Draft a 10 to 12 issue newsletter series that is brief in nature but delivers high value to your readers by including some tips, strategies, educational facts, etc. Entice them to sign up for your newsletter by promising a free 12 week email course, free daily tips for two weeks or something similar in nature.

For example, have a look at this Bamboo Plant Care niche website I developed. Notice the email capture box on the right side? Notice how it offers a free Mini Course? Scroll a bit below and you will find that digital product I mentioned above. Now click on any other page of this website other than the homepage and notice the ads on the left and right columns?

Scroll to the footer and notice the Donation button? This is a highly optimized niche website that generates free, organic search engine traffic and monetizes that traffic through advertisement, digital product sales, donations and affiliate sales (affiliate links are embedded within the various webpages and newsletter series).

Once your visitors have signed up for your newsletter, course, etc, you have your chance to wow them with free information that builds relationship and trust. You can then push your product and other affiliate products in latter issues. If you do this step right, your visitors will already be presold, or warmed up for your offer. It will be that much easier to execute the sale when the offer comes around.

Sign Up For Advertisement Platforms

Right about now your website should be indexed, or relatively close to it. You will start getting one or two visitors every few weeks, or even months. Yes, the progression is very slow initially until you kick off marketing initiatives (discussed below).

Now is the time to sign up for advertising platforms such as Google Adsense. It takes time to get accepted into their program, and you want to be ready to slap ads on your website once it’s ready for it. Sign up early and let the platforms take their time to get back to you. The ads you saw on the website above were Google Adsense Ads.

Directory Submissions

This is how I usually kick-off my marketing campaign. Directory submissions are simple to execute, and one way to quickly build some back links to your website to stabilize its place in search engine indexes.

I recommend using a submission tool or a paid service to expedite this process and submit to hundreds of directories over time. Don’t overpay for this services. It’s not expensive and has become a commodity today. Check out my blog for more info on this.

Don’t submit to a thousand and one directories all at the same time either. You need to spread out your link building efforts over time to appear as natural as possible to search engines.

Article Marketing

If you are not going to do anything else after you build your niche website, make sure you engage in article marketing to ensure each of your webpages is indexed with search engines. This is also a good way to start building back links not only to your home page, but also to each individual webpage within your website (a concept called DEEP linking).

Here is what has worked for me very well each time. Instead of the age-old advice of linking to your home page using anchor text, link instead to a webpage within your website using anchor text that is relevant to that specific webpage.

For example, say you have 35 webpages, create 35 articles and submit them to a top article directory like Ezinearticles. Make sure each article is linked back to one of the 35 pages on your website. When you’re done, each webpage on your website should have at least one back link to it from a top article marketing directory.

As far as anchor text is concerned, say you have a website on Kitchen Cabinets, and one of the webpages is about bamboo cabinets, make sure that the article that links back to this webpage has the phrase bamboo cabinets in the anchor text link.

Social Bookmarking

This step is optional, but if executed can quickly build a ton more back links to your website, therefore further solidifying your place in search indexes.

You can either manually bookmark several pages of your website, or use one of many automated tools available online that not only bookmark quicker, but can also bookmark on several social bookmarking websites at once.

This strategy can be very powerful if used the right way and spaced out over time. Your marketing efforts must look natural to search engines, so take your time. The more you rush, the more you will raise a red flag.

Monetize Your Website

After you execute the steps above over the course of a couple months, your website should be ripe at the point where it is ready to be monetized. It is just a matter of time before traffic starts picking up, so take the time now to implement monetization methods that you are comfortable with. You can always tweak and experiment over time so do not be afraid to try a combination of various methods.

Personally, a killer combination that has worked very well for me on all my niche websites is the following: contextual ads, private placement ads, sales of my own digital products, affiliate marketing, donations. Yes, I do get trickles coming in from kind souls who enjoy the material on my websites.

Monetization is a heavy topic and one that I will discuss in an entirely separate series of discussions.

Concluding Thoughts

There is much more you can do depending on your appetite, capacity and interest level. The steps above however as sufficient to get your website to a point where it can deliver a decent amount of passive income on a residual basis.

When your website gets to that point, you will have a bona fide income producing asset on hand, one that has a value and can be sold or kept to generate cash flow. In fact, I recently sold one of my niche websites. The website was generating a consistent $800 a month or $9,600 a year.

I sold my website for around $28,000, or 3 times the annual earnings. As you can imagine, the more your income producing asset’s annual earnings, the more money you can demand when you sell it, a concept call multiple of earnings. In this case, I sold my website at a multiple of 3 ($9,600 times 3 = $28,800).

In my next post, I will attempt to take one of my niche content websites and dissect it so that I can discuss each of the points mentioned above in more detail and share with you the results of each step.

Of all my side gigs back then and now, this is a topic I am extremely passionate about because this is how I generate most of my income online today. Niche content websites are also the reason I laid off the pedal on real estate investing. The ROI is simply much more, with almost no down side to it.

From my perspective, why fork out cash and expose part of your investment to risk when both can be avoided by generating passive income from niche websites online? I invite you to join my passion and read more about this topic on my blog.

For now, I’d love to hear your questions about any of the material discussed above. What would you like to see covered in more detail? What is missing from the recipe above? Some Sugar? Salt?


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About Sunil

Sunil is the author of the Extra Money Blog, a platform that discusses expedited wealth building through multiple streams of active and passive income where you can download his FREE report on How to Establish a $1,000 a Month Passive Income Stream in Your Spare Time in Less Than 180 Days. He was a CPA in his previous life and has also authored the CPA Requirements portal which guides CPA candidates in passing the CPA exam and expediting their career success.

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  • Hello Sunil, your post is really great and really deep!! It’s crystal clear. By reading your article, I think newbie will get very good information for starting online business. Really nice post!

  • Hi Sunil,

    I agree that someone probably needs to start with what the market wants and not what it needs.

    Of course, if someone wants to help their prospects long-term, they also need to provide them with what they really need to get to the next level.

    It’s a balancing act: Promise them what they want. Give them what they want. Sneak in what they need 🙂

    • I agree with your approach George. What I meant to say is that the entrepreneur cannot necessarily sell what he or she wants to sell, but rather sell what the market wants/needs. Often times entrepreneurs pull the trigger too soon without proper market research, go ahead and launch their business and later find out there is not much demand for it.

      Good to see your comment.

    • George, I agree with you totally.

  • Hey Sunil,

    Great post and just what I needed to read right now! Thanks for your impeccable timing 😉 So many people fall down at the first hurdle of selecting a good niche with hungry buyers and not too much competition.

    Your tips here should help to guide a lot of those people to future success, I will be sending my readers this way!

    Thanks again


    • I agree that finding a niche with hungry buyers and little competition is key, but I think too many people do not enter a niche they genuinely like. I cannot imagine writing about Bamboo plant care, but maybe someone is interested in that niche enough to write lots of original content. What do you think?

      – Andrew

      • Andrew,

        Great point! I am not at all interested in Bamboo. However, it was a profitable enough niche for me to get into. I have a dozen niche websites as I write this (after having sold a few profitable ones in the past). Of all, only 2 pertain to areas that I am personally passionate about. What I am passionate about is the process, which I talk about extensively on my blog. I am not including my blog in the dozen sites, because my blog is what my passion is (from a content perspective).

        Does that clarify? Make more sense?

        • Sunil,

          Thanks for the quick response. I can definitely see how using outsourcing can enable you to run as many as a dozen niche websites. Pay someone else to slog through writing the content.

          I am coming from more of a beginners perspective, in terms of being relatively new to niche websites. I am also writing all of the content for my first niche site. I am working on building up my first niche website so that it makes a steady monthly income, and then I will take some of that profit and look to start other sites. At least that is my plan.

          Yes, I see that you enjoy writing for your Extra Money blog, which makes sense since you can leave the niche sites alone.

          I have already seen some good results from my first niche site, but am working on building much more traffic to turn it into a big time earner. Thanks.

          – Andrew

          • Andrew,

            Your plan is good and is what I too started with. Mind sharing your website’s success? i.e. what you are doing, what is working and what kind of results you are seeing?

          • Share in the comments of this post or somewhere else?

            I can say that I have created a fair amount of original content for my site, more than any of my competitor’s sites, but some of them are still ranking higher. Therefore, their backlinks must be pushing up their rankings.

            – Andrew

        • Great article! I’ve just discovered your website in my research for creating a content website. Naive question: in the ‘about me’ section of your bamboo site, it’s not your name – a fictitious character? What % of the content on your content sites do you write yourself? Where do you find content creators/writers? Thanks!

    • Simon – first welcome. second, I appreciate that gesture. I agree with you completely, if only more entrepreneurs took their time initially to plan out their endeavors I think we would see more successes. I have been a victim of jumping in too soon myself. It can be painful.

  • Awesome post! The information in this article will definitely put many people on the right track.

    Don’t you also recommend that when first starting off, trying to work in a niche you either know something about or have an interest in? I would think it would be difficult to write content for the site and articles if you have no interest in the niche.

    I personally think using Clickbank to find out if there is a product or products in a certain niche is a good way to start.

    I see that you don’t have very many backlinks to your Bamboo website. Are you planning on adding a lot more backlinks? What methods will you be using to build backlinks?

    – Andrew

    • Andrew,

      Most definitely. For someone starting out I definitely recommend picking a niche of interest that also has the market demand. I have been doing this long enough and in my case, I research profitable niches and enter them regardless of my passion for the subject matter. I leverage outsourcing quite a bit as well.

      The Bamboo site is one of my youngest niche content websites. You should see the links ramp up shortly. I have a combination of methods I use to gain back links. In fact I am working on an extensive post that covers my back linking strategy and will be posting that up on my blog soon. It will certainly address many questions.

      • Sunil,

        I look forward to reading your back linking strategy. I am currently following pat Flynn’s back link strategy, and it is working well so far. Although, I have hit a rough patch recently with my site not moving up in the rankings as much as I’d like. However, I will persevere.

        – Andrew

        • Pat has a solid strategy, which has been proven by another popular SEO j. Archibald. I too follow this process with a few different tweaks, particularly when it comes to deep linking to ensure my content is immediately indexed and then gains PR and search traction. I will cover this in the future.

  • Thank you Hi Sunil for your detailed step by step guide. I have been looking for a guide that is in depth and accurate and this is fantastic for just that. My brother was asking me some of these questions so I will refer him here.

    – Robert

    • certainly Robert. please let me know if there is something in particular that you would like to hear more about. i plan on covering each of the components involved in setting up niche websites in detail

      • Hey Sunil, thanks for taking the time to replay to my comment. I guess I would like to hear more about building backlinks to niche sites once they are done. Such as places to find quality backlinks. Anyhow keep up the great work.

        – Robert

  • Wow Yaro, you really did break it down to a fine tooth comb here. I have been working with my step dad trying to help his “Green” Building website up and running and have a hard time trying to identify exactly how we want to monetize it as well as it be a great space for potential clients. I was thinking we shouldn’t monetize it because he wasn’t to brand himself rather than other peoples products but I think with some of these tip I am going to go in a new direction. This is by far one of the best guides you have posted yet. How very useful and for newbs like my step dad this is awesome.


    • Rodger,

      Glad to read you enjoyed the guide. Is there anything in particular you’d like to hear more of? If your dad is new, I definitely recommend giving his web property some time to mature before monetizing it.

      All the best!

  • […] A Step-By-Step Guide On How To Build A Profitable Niche Content Website (yaro.blog) […]

  • Thank you for this information. I was always interested in this subject but I could not find a straight answer. There was always too much information.

  • Hi Yaro! I bet you enjoy being your own boss while earning a lot. You succeed on your decision in leaving that high paying job and look at where your blog is right now. Keep it up! 🙂

    • I don’t believe Yaro ever worked a job. He was always entrepreneurial. He started early, started well and is now reaping the rewards of the “good life” 🙂

  • I want to know if you have to pay taxes on this income and how would you figure this out?

    • Lela,

      Online income is taxable just like any other earned income is. More often than not, vendors will send you a form 1099 declaring your earnings. You then have to report these at year end when you file tax returns.

  • […] I am constantly asked by many to provide detailed guidance on how to build a profitable niche site from scratch, and I have finally made an attempt to do so.  I have written an article of thousands of words that is currently live on Entrepreneur’s Journey. […]

  • great post…. I think building your website (creating your content) is the more time consuming but doing other things = smooth

    • Fazal – most definitely. that is why I leverage outsourcing for that piece, as well as others for that matter. that said it is important for one to initially do it all themselves for various reasons such as understanding / appreciating the process, challenges, etc.

  • […] A Step-By-Step Guide On How To Build A Profitable Niche Content … […]

  • Awesome post Sunil. I love reading your posts! You’ve said it all bro 🙂 can’t wait to read your next post. Thanks so much for sharing. You rock!

    • No man, YOU rock! good for you to be starting early. keep me updated of your progress. I am always interested in hearing the success stories of young entrepreneurs.

  • Hello Sunil,

    This is a really indepth and well explained. I know I will be back a few times to read it again. Thanks for taking the time to put this information together. My website is fairly new yet and I have just started posting weekly around the beginning of the year, so this is a big help.

  • Hi Sunil, I agree that you must be very focused on a particular topic. I think the minute you try to be everything to everyone you lose focus on the market that you initially attracted to your website.

    • Jonathan – I completely agree with you when it comes to niche content websites. many bloggers however are all over the place yet they are successful. I have seen blogs get away with this because by doing so they are actually providing more value and capturing a more diverse set of audience. the magic behind a blog is the author/person who writes. people are interested in their experiences and how they can learn from it. on my blog, i discuss four pillars: entrepreneurship, blogging, internet marketing and personal finance

  • Hi Sunil! I love how you detailed the process. Thanks for the step-by-step guide. Now I am inspired. 🙂

  • Hi Sunil,

    Would you like to answer me a question?

    Which one is the best for making a niche content website, CMS(WordPress, Joomla) or Html Editor(Dreamweaver, NVU)?

    • Arif, honestly any program will do just fine. choose one you are most comfortable with. however, if you want to see expedited success, I recommend the sbi program which I talk about extensively on my blog. this program is built specifically for niche content websites and has all the tools built in such as keyword research, topic brainstorming, SEO tool, marketing tools, website blueprint tool. let me know if you have any specific questions about it. I use it frequently when I build niche sites.

      • Thank you so much for the reply, I’ve seen your blog which is simply awesome….



  • Hi Sunil,

    This is probably one of the best summarized/break-down articles on building a niche content site. You really seem to have covered everything and have left out all the “fluff”.
    Thanks so much, and I look forward to more of your posts.

    ~ Rory

  • most certainly. the risk of course is potential over saturation, or putting all of ones eggs in the Google Adsense basket. what do you think about that predicament?

  • Hi Sunil:

    Very well done post!

    I think that you covered most traffic creating ideas online to get people to a blog/website. However, now days there are ways to get traffic to a site by offline marketing.

    People tend to see and look at offline advertising because it has more of a captive audience.

    Maybe that could be the “salt” your missing-:)

    • right on Tom, and it is something every business owner must get used to whether the business is on or offline. because i often crank these sites out and forget about them, the word of mouth / offline ad initiatives usually are not applicable in my case. however if one was to build a nice site and work at it as a key component of their business model, then I agree that they should incorporate offline advertising mechanisms.

    • I really do not prefer offline marketing. Online Marketing is much better than offline marketing.

  • Phenominal post….I prefer in depth articles like this one over all the new video craze, any day. I like that article marketing strategy although Google stopped allowing anchor texts recently from what I read. We are using articler directories and still getting good traffic though. Content is king and you clearly have that figured out man.



    • Terry thanks for your comments. Actually, if you are referring to the Farmer update, Google has not disallowed anchor texts by any means. Quality linking is still an important factor in Google’s eyes.

  • Great post, easy to read and understand even for beginners like me! Look forward to your other posts!


  • Wow, You have sold a website, for $250,000. That is pretty high. Now a days, there are people who are buying lots of e-commerce sites. May be you can get more than that if you sell it today.

  • I have been on here while and until I saw this person comment I had no clue you had built and sold and ECom site. And Had no clue you sold it for that much. Way to go. That is quite the accomplishment, I can see why you went into business for yourself.

  • […] A Step-By-Step Guide On How To Build a Profitable Niche Content Website — We were absolutely thrilled to find this thorough and highly informative post on creating niche sites from Sunil at Entrepreneurs Journey. Read it, bookmark it, and refer to it repeatedly, no matter what kind of site you have. Many of the tips in here really do work for virtually any kind of site. […]

  • […] A Step-By-Step Guide On How To Build A Profitable Niche Content Website (yaro.blog) […]

  • […] A Step-By-Step Guide On How To Build A Profitable Niche Content Website (yaro.blog) Posted in Affiliate Marketing For Newbies, Traffic Generation […]

  • This is an awesome post Sunil.

    I have learned a lot, i hope i can apply some of your tips in the spanish market.

    • good to see you here Julio. Yes of course you can. in fact I have written a post on my blog on how you can capitalize on foreign/emerging markets. the west (USA in particular) has been ahead of the internet curve, but as nations like Spain and the likes emerge, there is plenty opportunity to cater to the masses in the local language. what are you thinking about doing?

  • Sunil, good points indeed. Building Niche Websites is a tough job now a days. Lots of efforts are needed to build niche websites. I can apply these tips to some of my clients websites.

    And let you know, how it works.

  • This is actually one of only a few posts about niche sites that includes the link building process. It would be interesting to know what you recommend for very low competition keywords in terms of link building. I mean, isn’t just one part enough to rank somewhere on the first page?

    • Low Competition keywords is easy to rank in first page of google. Just build unique content, and you will get good rankings in google and yahoo.

      • You are absolutely true man. Low competition keywords rank high in the first attempt itself.

    • after sound SEO, link building is the most critical aspect of this process. i talk about LB quite a bit on my blog, and will cover it in extensive detail in the coming weeks.

  • Wow, there are a wealth of information here, this is like one full ebook that people in warrior forum or digital point sells..this is great, i just started doing niche websites this year so I learned a lot from your post.

    I do have a question if you dont mind, do you rely solely on the free google adwords keyword tool to find niche or do you recommend a special tool? because as of the moment, I only use google keyword tool, im not sure on whether Im missing something by not investing on piad keyword tools like micro niche finder and market samurai

    • Marie,

      I use a tool that comes in the SBI module, which I talk about quite a bit on my blog. This is the best and most cost effective one I have seen out there. There is Mkt Samurai, but IMO it costs an ARM! appreciate your comments –

      Apologies for all the delayed/late responses. I am just a guest writer on Yaro’s blog and therefore do not get a chance to go back to the comments long after the post is published. I will be much quicker to respond on my blog!

  • agreed – or as the rest have said you can go for low hanging fruit. quicker bang for buck, though not necessarily “more bang”

  • […] step by step guide on how to build a profitable niche content website – everything you need to know from brainstorming to monetizing your niche […]

  • Very informative article, hardest part is choosing the niche, wondering whether it’s too narrow or wide…

  • ian

    i always like what sunil write niche blog about. because his article easy to follow, and very informative for newbie like me

    thank you sunil, you’re awesome

  • Sunil,

    What more can I say but thanks for sharing this is a step by step guide that anyone can follow as well as proven case study to show us how its done. Alot of big bloggers I feel are one minded and still to the internet marketing world mainly I think that’s all they know and can venture or relate to other markets which is so one track minded.

    Venture off into different markets like you have done is key to diversifying your income and opening new doors for other potential untapped market. I like how you think and this is one post I have no problem retweeting. Plus you’ve hook up with yaro who I highly respect and is one of his student for his mastermind courses.

    Well done and keep up the good work.

  • First I was impressed by your epic guide above; you’ve really achieved your goal of sharable, epic content!
    Second, you show a ton of grace and class in responding to trolls, which AGAIN taught me something

  • MR

    good thoughts .. but the key part is traffic. if you don’t have traffic you have nothing.

  • Great Post! Another thing to add is the level of competition in the serps, you should stay away from “brand keywords”, ex. sony xzr camera, etc. and instead look for review type keywords, such as, best, review, etc. This will give you a much better chance at ranking. Another thing, if you want to build a niche site and don’t know where to start, may i suggest taking a look at keyword-helper.com – They have keyword niche packages that will save you time from doing the keyword research yourself.


  • This guide is really helpful..

  • Kristen

    What is the date (year included) of this blog? Has anything changed since it was published, like tools you recommended?

  • This is the exact guide I think anyone can implement without spending big on internet business. I am actually planning to build a niche site monetized with affiliate program. Thanks for your tips.

  • Sunil,

    As an experienced web marketer and designer, I must say this is one of the most thorough articles on the subject for anyone considering getting into the online space. You cover all the angles in my opinion.

    If I may, I might suggest to your readers a step by step video that covers how to make a website using WordPress from start to finish located at tomtattle.com

    It is a 2 hour video that does not leave any steps out and shows you all the free tools available for making logos and image manipulation.

    Keep up the great content,

    Your new fan,

    Tom Tattle

  • Thanks for this article, it really helped me to get a clearer picture about this.

  • Great tips, I have been following your advice and finally started to work on my own website – I am wordpress newbie – and it is now finally starting to take shape. I have learnt that it is a marathon not a sprint when it comes to a niche website.

  • Some excellent tips here, and not just for fashion either. The trickiest part is probably posting often and consistently whilst not posting garbage. One popular blog that I check every now and again, Kayture, was actually talking about how difficult this became with soaring stats. She wanted to stop posting so often because, although her posts were still excellent, they didn’t feel original and personal because she could have time to think about them more deeply. Thanks for sharing 🙂

  • Hello mr sunil,
    can you please suggest me which one is better for website adsense or affiliate marketing.

  • Hey Sunil, I read through it and this one is very informative article. I really appreciate you have done a great job for freshers to be active. Well done mate!

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