Recently during one of the live coaching webinars I run for my Laptop Lifestyle Academy members, an important topic surfaced, one that shows up again and again as a common excuse for someone to NOT start a business.
In fact, it is so common I’ve already addressed it once before, but I feel the need to do so again.
The idea of ‘being an expert’ is stopping people from starting.
If you’re hunting for a topic for your business and you feel you must have years of background experience in that subject, not to mention some kind of certification or degree, you’re going to struggle to find anything.
In fact, it might make you feel trapped because the only thing you have long-term expertise or qualifications in is the thing you want to stop doing – your job for example.
One of the challenges with this line of thinking is all the power you give to the word ‘expert’. It immediately invokes a sense of responsibility to be something, or have done something in order to feel you deserve the label.
The great thing about the internet is it’s empowered the average human being to become a teacher simply by sharing their ideas. In the past, a teacher had to come with some kind of formal studies to be considered legitimate.
Today, all you need to do is provide value to a certain group of people and you can succeed as a teacher, regardless of your background.
When a group of people desire an outcome (and are willing to spend money to get there), and you can help them take a step forward towards the outcome, that’s all you need for a business.
Expertise in this case simply means you know how to do something and can teach it or do it for other people, who cannot do it themselves or would rather pay others to do it for them.
This kind of knowledge might be something you just picked up during the course of your life, like for example desktop publishing skills, or how to cook certain types of foods, or how to use certain websites to find cheap travel deals.
It’s important you don’t get stuck on the concept of ‘expert’.
Instead, focus on problems, needs and wants that others have that you can meet.
Any problem that you have solved yourself can be considered expertise and turned into a business.
Tom Menditto was a previous sufferer of ADHD (Attention Deficit Hyperactivity Disorder), who mastered his own condition and today earns $30,000 per month helping others do the same.
Prior to this, he struggled as a one-on-one coach, and at one point in time couldn’t even afford to go to the funeral of his half-sister’s mom.
He had an insatiable hunger to contribute in a bigger way but was unable to make ends meet.
Once he discovered how to deliver his knowledge as expertise, Tom was able to turn his passion into a steady income stream.
Tracy Raftl overcame acne completely through natural means.
Tapping into her experience curing the condition with alternative methods, Tracy shared advice using her unique voice to build a presence online in her niche.
Within two years she had replaced her full-time income selling her own training products online.
What makes Tracy’s story particularly interesting is that there was another established acne blogger at the time by the name of Fran Kerr when she first started.
This highlights and addresses one of the most common doubts people have – when you want to start a blogging business but feel your niche is already well served by others.
The great thing about the internet and blogs is that one option does not replace another. A person with acne can get help from multiple sources, it’s not an either/or situation. Instead of ruthless competition, bloggers can work together to cross-promote and support each other.
It’s also important to note that neither Tom, Tracy or Fran were certified medical professionals – they simply overcame their own hurdles and wanted to help others do the same. This is all that is required to deliver value, and thus the potential to build a business from.
There are always beginners, people behind you in terms of their knowledge and their experience so far, and thus they value what you know now.
Your Motivation Matters
While what we consider traditional expertise is not so important for an online teaching business, it is vital that you enjoy some aspect of solving a problem that other people want to solve too.
It’s the motivation to do something, to run tests, experiments and to continue to learn and practice your craft, that eventually leads to the kind of expertise that matters — real-world results.
For some people, their expertise is obvious because of the kind of life they have lived and the motivation they demonstrate every day. Thus their choice to build a business around what they love is clear.
For others, finding where your interest aligns with your ‘utility’ to others is the path to cash-flow.
Always remember — expertise is a perception.
You are an expert at something to some people simply because they can’t do it and you can.
P.S. Although expertise is a perception, it’s a perception you can influence.
You need to present yourself online using a proven system if you want people to discover you, learn from you, and then to buy your products like courses, ebooks and membership sites.
I deliver a webinar on how to do this. It’s called the ‘Platform Launch Plan’.
To begin making money online by teaching what you know, attend my free live webinar.
Book your seat using the link below:
Free Live Workshop With Yaro: Learn How To Launch Your Online Platform, Grow Your Email List Without Buying Ads, And Turn Your Knowledge Into A Real Business. Reserve Your Seat »