You Don’t Have To Be A Professional Writer. Just Be Yourself.

Have you ever written a blog post and read it back only to find it sounds nothing like your style or voice?

A lot of new bloggers create a frame in their mind about how they think they need to present themselves to the world. This is especially true when starting a blog is the first time you have ever published any content publicly.

This frame affects your writing style, making you feel like you need to present a certain image with your words.

It’s a false image placed on top of who you really are, often applied because you believe it’s necessary to ensure you come across as professional.

Because you want to make the ‘right’ impression.

Chances are, you’re doing this right now when you write content for your blog without even realizing it.

Drop Your Preconceptions: Be Yourself

Most of us, as we go through the schooling system, secondary education and employment, are taught ‘how to write’ following specific guidelines.

As an academic, you’re told you should write with a certain style, reference your ideas and conform to set standards. Journalists also have their own set of standards, as do professionals in all kinds of industries from doctors to accountants.

Bloggers, however, aren’t taught how to write.

The most common piece of advice we are given is to use your own voice when you publish content.

This is good advice, but it’s not easy to implement and takes practice to master.

The challenge is not learning how to write in a certain style as a blogger; rather, it’s to drop any preconditioning you’ve adopted that impacts how you write.

Bloggers rarely begin as professional writers. We’re just every-day people who decide to share our ideas about a certain subject.

As a result, when you start your blog, it’s quite possibly the first time you’ve ever written for a public forum.

The idea that people will read your words immediately causes you to put up a shield, a conditioning over your writing, causing you to self-censor and alter how you express yourself.

Selective self-censoring is necessary because your blog should have focus and stay on topic, although you can be very liberal with how much personal information you share.

It’s up to you of course how much you share, but in my experience, most people are overly concerned with what they talk about on their blog because they are driven by fear:

  • Fear of what people will say in response to your writing
  • Fear of what they can do to you if they know certain things about you
  • Fear of standing up and saying what you actually think

These are all major roadblocks to authentic expression.

Once you drop the preconditioning, you will find it much easier to write.

Creating content that people love becomes fluid because you’re not filtering what you say through a false image. The same goes for becoming fully engaged with your work – a concept I talked about a few years ago in an article about flow state.

Your expression is clear because you’re writing in your true voice.

How To Drop False Frames

The first challenge is identifying the frames you’ve applied to your writing.

Your natural writing style is going to change, especially early on when you first begin blogging.

Practice does make a difference, so the more you write, the easier it becomes and you will start to gain a better feel for who you are as a writer.

In my case, I began writing my blog using what I considered my true voice, taking what was in my head and putting it into words. This has served me well for a long time, and largely, my writing style hasn’t changed over the years.

I’ve been told on many occasions that people enjoy reading this blog because it’s as if I’m there talking to them in person like a casual conversation.

This, in many ways, is my strength. My ability to clearly express myself based on what I am really thinking.

However, that doesn’t mean I haven’t had to adjust how I write over the years.

I’ve definitely noticed, especially as my audience has grown, that my writing and topic choices have changed.

Knowing that thousands of people read your words is at times daunting. It’s a big responsibility to have influence, and yet at the same time, you want to be true to who you are.

Even when your audience is small at the start of blogging, I recommend you ask yourself if you are writing within a frame.

While it’s not always appropriate to write how you speak, as a general rule of thumb, if your writing is very divergent from how you speak, then you’re likely off the mark and over-conditioning yourself to fit some kind of preconceived notion about what is acceptable.

Authentic blogging works because people come to like you for your ideas, your opinion and how you express these things through your writing.

If you’re not being authentic, people will pick up on it and you will know because building a repeat audience will be difficult.

While you practice being yourself with your writing, don’t forget the rules of good blog content. If you need a reminder, go read over my classic articles on Pillar Content and Pillar Content 2.0 – a concept I coined at the beginning of my blogging journey and a strategy which is still used by bloggers today.

Controversy, teaching people how to do things, presenting strong opinions, offering thought-leadership in your industry – all of these formats are good structures for quality blog content. What matters most is your ability to use your authentic voice while using these formats.

I can’t teach you how to be yourself, but I can explain some triggers I’ve applied to my writing. These are filters and techniques I use that I believe improve the quality of my content. Not all of this is about my style, but even if it’s just basic grammar changes, it can help.

  • Talk to one person when you write. When I started blogging I imagined a crowd of people I was writing to (all my subscribers). Today I write to just one person – you.
  • Write in active voice. I still have to edit my content for this all the time. I tend to default to “have” and “will be”, and other passive voice phrases, rather than present tense like, “I am” and “are”.
  • Tell stories. My entire blog is based on this principle. I tell stories from my life, from other people’s lives and use stories as triggers for ideas.
  • Read over your writing and if anything sounds funny to you, change it. Your intuition is a great barometer for what is working and what is not. I find it very helpful to read my writing at different times of the day, as how I feel can dramatically impact how I write.
  • Don’t change too much. Editing is good, perpetual fussing over every phrase is not.
  • Drop the perfectionist hat. I publish mistakes all the time, yet people still read my words. Enough said.
  • Don’t try to cover too many ideas in one article. I tend to ignore this advice and as a result, write long articles, but that doesn’t suit most people. In general, if your content focuses on one main point that you can explain in 1,000 to 2,000 words, you’re doing great.

What I’m teaching here is not a science. It’s an art.

So even giving you a list of dot points to follow and some ideas that might help you self-analyze your writing, is not enough.

This is something that is unique to you that I can’t teach. You have to feel your way to what works, and you will know it when it does. Simply put, it will be more fun to write once you find your true voice.

Enjoy your writing.


Being authentic is absolutely vital when it comes to blogging.

But without a solid platform in place, you’ll struggle to reach people and connect with them.

I’m holding a live workshop that will teach you how to build an audience and make your blog profitable at the same time.

I call it the ‘Platform Launch Plan‘, and it’s 100% free to attend.

Reserve your seat below:

Free Live Workshop With Yaro: Learn How To Launch Your Online Platform, Grow Your Email List Without Buying Ads, And Turn Your Knowledge Into A Real Business. Reserve Your Seat »

About Yaro

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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  • Hi Yaro,

    As usual very informative post.

    I think you touched a very important point. Some people are not themselves when blogging, they try to follow certain rules that they have heard here and there and for this reason they don’t succeed.

    If you want to make your blog stand out you have to be yourself, this way your readers will know who you really are.

    Tell your story, show your character, and write the way you use to write. Don’t try to be perfect because I think that nothing is perfect.

    ^PV Reymond

  • I completely agree with you, but maybe this works the best on political news blogs where your readers are motivated by your own opinion and perspective.

    • Rob

      If you’re an expert (or even an “expert”) in your blog’s subject then your personal opinion is always going to motivate your readers. They’ll want to know what YOU think of the subject, and they’ll want an insight into your own take on things.

      That’s what makes blogging different to many other forms of media.

      I think all of the points Yaro mentions are applicable to almost any blog- the difference is in the exact amounts of each. It really is an “art” rather than an exact “science”.

      • As you said, it is an ART rather than an EXACT science. and because of that, we must distinguish between “NEW visitors” and “Followers”.

        where the NEW visitors comes to the blog and they decide whether to follow or to leave depending on suitableness between the two sides attitudes.

        and the Followers are those visitors who felt comfortable with the blogger attitude/opinions and turned into blog readers.

        also i think that the effect of the blogger’s opinions differ from blog niche to another. and depends on the extremeness of this opinion and surely depends on many other factors …

      • Being perceived as an expert or authority in your field is part and parcel of the process in building an effective online presence. When you reach this level people want to hear your views and impressions, not some regurgitated material that a thousand other blogs can give them.

      • Rob, I agree your personal opinion is important. Additionally, it must be accompanied with aspects of persuasion and formulated into an easy-to-read structure and flow into order to connect and engage the audience.

  • Nice one Yaro 🙂

    I try not to get caught up in the “what does everyone else want”, I think being my authentic self works best for me too. I never have set-out to be a “real blogger” though and don’t think I ever will be 😉 I just like jotting down my rambling thoughts. Some might be even surprised, that five years ago I could barely put a sentence together , due to performance anxiety. Blogging has helped me tremendously in reducing my fear of writing.

  • We’re practicing on trying to bring forward our brand tone of voice through our blog. And when we feel self-confident we will launch a new version of our site, with a much more well though style on all texts. I think it’s also very important to write your blog as “I”, and not as “We”. It’s a common mistake (in my opinion) to write “We” everywhere to seem big, when you’re a one-person company. For a company with two or more people, you should still write as “I” when it’s something you stand for and believe in. Have a great day!

  • I’ve noticed this problem lately on my own blog.

    My older posts come off as kinda bland due to the way I wrote them. Very mechanical and staid. But lately, I have made a conscious effort to write as if I’m talking to “you”- the person reading it.

    I feel the more successful blogs are the ones where you feel like the blogger is talking “with” you instead of “at” you. These blogs come off as more personable which helps to separate them from the countless others clogging up the blogosphere.

    Great stuff, Yaro.

    Wesley Craig Green

  • Interesting post.

    This has been a great challenge for me also. I find that when I’m vocalising my expressions it flows a lot more natural is very authentic, however when writing it’s a different ball game.

    I have tried different ways to let the voice come out naturally and know this will improve with practice as you state Yaro. Another tip I probably could offer here is that, I have began recording myself first, listening to it and then writing my content from that. I find this to be useful, have you had any experience of this before?

    Thanks for sharing this post.


  • People are trained to avoid writing in the same tone and manner they speak in because of proper grammatical rules, structure and all that fun stuff that English teachers have preached about. It does make sense, since writing and speaking are two different forms of communication, each with their own rules – but for most people in the information age, if you don’t capture their attention and keep it in the first 2-5 seconds, you’ve lost them forever.

    Bloggers have to break the rules sometimes in order to have their voices heard, on screen. It’s a strange little problem.

  • Right on the money. I used to write in third person and had a very inpersonal blog, which after assessing didn’t really make sense, nor did it get many readers. Finding your own voice and style takes time but once you get it it’s really fun writing and posts have a way of flowing out.

  • This is a good point. As a blogger, it’s easy to lose the person inside you and turn into that robot. When you write like yourself, your readers will be able to relate to you more and get a feel for who you are which is very important.

  • I agree, bloggers don’t have a set of norms to have to work with like typical academic writers, good post!

  • Amazing advice! I write as though I am speaking to a close friend. If you like my style, you like it. If no, you leave my blog. In fact, i have found that writing and coming up with ideas come easier writing this way.

  • Ron

    What I have learned in my blogging life, is the same thing you mentioned above Yaro. Writing to just one person, as if you are only talking to him, not to everyone. This writing style add sense and personalization on a certain blog post.

  • When I’m a beginner blogger I always blog my personal life with my personal thoughts but now as I enter the world of internet marketing I more focused on my client.

  • This is a really timely article for me as I really struggle with this. I find myself automatically reverting to a really stilted kind of style when I write, and I am not yet quite satisfied with the end result most of the time.

    I am going to really focus on being more natural, and letting things “flow” more.

  • I totally agree about being yourself when writing… But it’s hard. Especially if you don’t write that often…

    I have a huge problem writing with an active voice and even though I use spelling control (with the settings at style and grammar) I often write passively..

    Any tips on how to avoid this (others than the ones you’ve already given)…

  • Very valid points. People need to individuate themselves or their blogs will be transparent in no time. No matter how tempting it may be to try and be someone that you’re not, it will pay off in the long run to be your own voice.

    Till then,


  • Wow, I’m a practicing licensed dermatologist physician with a girl next door casualness and I avoided writing classes in college like the plague. I play out this ‘voice’ struggle with every post-my professional need to be serious while gravitating to contractions and colloquialisms. I’m going to try writing to one person (friend or patient), tell stories and see what flows while I talk about dermatology and skin care. Thanks for the ideas.

    Funny, my last post was a retrospective on my first 6 months as a blogger. My personal post value system is based on how often I sent patients to a post for reference-yet another dilemma.

    Cynthia Bailey MD

  • What a great informative post! I have often had problems with this issue myself. Trying to project a certain voice that just wasn’t my own. This had led to unnecessary problems. Thanks for the tips on how to clarify this. Excellent Post!

  • One way of finding one’s true voice is by listening to himself during informal conversations. There was an event wherein my friend recorded several minutes of our talk in the pub. I listened to it and heard how I spoke my opinions and thoughts. Since then, I tried to incorporate it in my writing.

  • Awesome Yaro, love your stuff. In support of your words and 3 points which may help others (and myself!)

    1. We can not learn to be ourselves, we can only take down the barriers that prevent us. What could you STOP doing today to be more authentically you?

    2. It doesn’t have to be perfect, it just has to be. In my opinion Y-gen and Z-gen are about the message being conveyed. They’re not hung up on gramma punktuation or speling. Az long az the mesage is conveyyed (and they like the message), the’yre happy.

    3. Be yourself, everyone else is taken. Hercules, a friend of mine, once said to me, “The most difficult thing I ever learned was how to be myself. Once I’d done it, it was the easiest thing I’d ever done.” Very wise words from a legend, and something I aspire to regularly. (

    Hope these help :o)

  • @Drezz makes a good point about what we are trained to do versus what we should. Your inner voice is the same voice that is most natural when you are not putting it on around your peers. In other words if you are just yourself then what you say will come out right anyway.

    Good thoughts from you as well Yaro. Thanks.

  • This is the first time I have read a post from this community and as I am new to this whole blog thing. I have been putting my experiences out there for others to see – be it good or bad. It is really wierd when you post something and you get a comment back but it seems like when I send up a flag the universe responds. I do edit my words as I am always trying to make things sound “perfect” but there is no perfect and I read blogs all the time that are good, great and bad. It is the content that is most important. I will keep trying to write things as I feel and work on my “editing”.

  • Another great post Yaro. You are one of the few people I do follow and read every post simply because I do feel like when I am reading your posts, that you are speaking directly to me. Your topics are good – but the topic is only as good as how it is written.

    I do struggle with this as well, although I do always try to write as though I am talking directly to the person. I just need to let go a bit of wondering what other people want me to write about, and just write.


  • Excellent post. We have just started a blog (Feb) for our company and web site and I have fallen into the traps you’ve mentioned, especially the strive for perfection and trying to write in too much of a professional tone. Our blog posts are split between web design and style and the more techie side of our business, although it’s great for growing our blog with posts I guess we are splitting our audience too much and maybe a simple change in style across posts will help bring a cohesiveness to our blog and make it more accessible to all. I’ll read through this article again before I write my next post!

  • Very true! It is much better writing towards one single person, instead of a group of people. It helps the reader to connect with the blogger!

    • Your Message
      As someone who has done public speaking and written for publication in national markets, I understand that I am writing/speaking to a lot of people. But those many can be grouped into “one”. Remember that your audience – even though comprised of many individuals – are reading/listening to your words because you have something to say that can be of benefit to them.

  • Good Point.. In my case I have 2 options, in my personal blog I talked to my viewers casually. I am writing anything that comes to my mind without thinking other people’s reaction. But that is totally different with my business blog and blogs of my clients, I do it carefully.

  • Actually, why should it be difficult at all to be yourself in your blog? I think that it is not being yourself that is more difficult.

  • Hi Yaro,

    I think it’s very hard for anyone not to be themselves actually, even if they try to be different.

    If one writes truly from within themselves without slavishly imitating others. I think that imitating others is much harder then writing from yourself.

    Pretending to be different on your blog than in reality is the same as trying to do it in real life. You’ll be eventually found for what you really are.

    Unfortunately there are now many automated tools and plug ins that pull content from the web. Thus I sometimes see my own posts indexed first on some automated site that has pulled the content from my blog.

    The same seems to be happening on twitter. Automated following and unfollowing if one doesn’t follow back. Machines talking to machines kind of.

    You advice is good. Just be yourself. I’d perhaps augment your advice to ” be yourself on your best behavior.”


  • Timely article teacher!

    I am in the process of finding my voice and while I’m working on my blog, situating it around and being comfortable in my own ‘skin’, it did take awhile. It’s not an easy task and does take a bit of cultivating to really speak in your own voice.

    I’ve had to get rid of old beliefs and professionalism as I call it which applied to universal writing but I’ve learn it’s OK to take a point in something I genuinely feel inclined towards.

    Whether it’s the fear of losing readers and I have noticed this the first week on twitter, I had to let the statistics and numbers go because I admit, I’m still in the early stage of development. It’s not forever and as Joel Comm says ‘fail fast’ and get it over with.

    Thanks for the great read as always.

    Your student,
    Thu Nguyen

  • My old posts seem pale in comparison to my recent blog posts which shows that i’ve improved a lot. My posts get featured on reddit quite often and you probably might be aware that redditors are very critical if you make a mistake so i try very hard not to make any.

  • I’m writing a paper on the evolution of elections in America. One of the things I am discussing is the impact that the growth of social media has had on election campaigns.

  • The latest “Bittergate” was told on the Huffington post by a blogger before it hit mainstream media.

  • Thank you for your timely post. It never hurts to keep the simple things in mind, no matter what length of time each of us has been online. The basics can start to become blurred or mixed up with the hype and then what could be a simple message turns into an piece of literary double-speak.

  • I’ve been writing more and more from my heart and my true voice, and all I do is piss people off. Maybe that’s success?

  • Another insightful post as always Yaro.
    Love your work!

  • > taking what was in my head and putting it into words
    I find when people do this, their writing improves … they say what they mean, and they mean what they say … and all the spare parts they learned in school, but don’t need to apply, fall to the way side … and the conversational writing takes over … and real insight begins.

  • About a year ago I began to post on my blog GRAMMAR!? Yes, grammar – Portuguese and Slovenian. I was (and I am) still learning Portuguese. Soon I found out that I have a lot of readers from Brazil, Portugal … even I thought I am writing for Slovenian people.
    As I had so many readers (for me 5000 or more is really a lot) I started some new blogs, all written in Portuguese and Slovenia. In all my posts idea is that some people should learn some basic Portugues or Slovenian .
    I already got emails from Brazil asking me to help them to find relatives in Slovenia. Those people do not speak Slovenian as they or even their parents were born in Brazil.

  • Hi Yaro,
    Just sending you a note of Thanks!
    One recomendation you made was about choosing titles
    carefully, so they’d get picked up in SEos.
    Well, my blog, (that combines grocery shopping and alternative health
    care) was stuck at the 4,000 (viewers) plus mark for a yr.
    And then I posted on a diet recommended by a media giant (female)
    and it not only went over the 5,000 mark, but It’ll reach the 6,000 mark in no time.
    All this in less than a month.
    Thanks again,
    Keep the great tips coming.

  • Hi Yaro,

    As usual, this is down to earth, practical tips to keep in mind.

    It’s interesting that one often forgets to the keep to the basics, and more often then not, screws up when you are trying to be ‘hoi-poloi’. Many times when I get the feeling “this does not work” and stand back to see what’s wrong, it’s this very issue that was ignored.

    Thanks again!

  • Damn Yaro, this was a great post! This is the biggest issue that I have with my new blog. I really need to destroy that “frame” for my blog that I have built in my mind.

    Thanks for your words of wisdom!

  • Hello Yaro,
    I have always tried to write like I talk and it’s really cool that a pro blogger like would say that. I just blog like I am talking to my friend. Hopefully my excitement shows when I am excited about something or when I learn something new and feel like I have to tell the world about it!

    Yes, sometimes your posts get a little long, but always with great info and this one was perfect!
    Thank for sharing your thoughts,


    P.S. I actually had someone unsubscribe from my blog because I say “y’all” !! How’s that for using my own voice??
    P.S.S. Do you ever reply to your subscribers?

  • Hi Yaro,

    It’s a good topic to discuss of.

    I have been writing through my own feeling and expression. Even 20 years ago when I first started as a motoring journalist, my style of writing doesn’t change. I just write what I feel need to be highlighted and motorsports fans just like to read. As for blogging, I still maintain my normal style of writing.

  • Hi Yaro, I can only agree with you. When I started blogging I wrote the way I speak. By looking through other blogs I first felt like crazy writing the way I write because other bloggers use such great and complicated language.
    However, after a while my readers let me know that they very much prefer my way because I would explain everything in simple words and not stylistic and thus complicated.

  • Thanks Yaro – I love how you’ve perceptively and so eloquently described the fear of blog writing and the self censoring we do… thank you, I enjoyed this post.

  • Hey Yaro! Great post as always. And thanks for the “shout out” at the top. As you know I am trying to find a balance in my posts between giving good solid information for golfers and telling my story about learning and playing the game of golf. I am not an instructor – will never be a pro golfer, but I do have a lot of fun out there! And that’s the story I concentrate on sharing. Right now, I’m writing a series of posts targeted at players just taking up the game. At that level, I feel comfortable sharing some advice, so my voice is becoming more true and easy. Thanks for all your good advice.

  • Fantastic tips in this post Yaro, especially when it comes to dropping the perfectionist hat. That’s something I’ve become very fond of in recent months. Letting go of perfectionism not only de-stresses you, but it also enables you to be so much more productive. fussing over every little thing is a waste of time 🙂

  • Yaro,

    As a former Blog Mastermind student and a blogger for several years, I have to thank you for this article. I’m contemplating a very new, more intensive, direction for my blog and because of recent changes in my life situation, I’ve been struggling to create content. I think it’s mostly because I can feel that I need to reestablish my voice, and reconnect with my authentic self – my real reason for blogging in the first place.

    Your article really helped me to think this through. Great grist for the mill.

    My best,

    Eric Grey

  • Yaro you said it. There is a good book on this: “If you want to write”. What’s interesting is this author has several mistakes in the book(spelling, typos) but it is not a distraction because she helps “you” to see the necessity of writing what you want and telling the stories. I’ve been to some “beautiful” blogs with articles and references to experts but at the end of the day: I love the blogs where people speak from their heart and they themselves are the expert of their own opinions.

  • Thanks Yaro. I battle daily with the perfectionist, professional, don’t-learn-too-much about-me writing. A fall back to my political days no doubt. I’m sure that I’m not alone. It is indeed very difficult to learn to write in “blogeez” when you are saddled with such writing style. But – it’s worth the fight and I love when I am able to throw off the old me and write about boring business topics with humour, candor, and a touch of irreverence. If I can do it, anyone can!

  • Kim

    Your Message

    Hi, Yaro! What an appropriate article to read for me right now. I just started your Blog Mindmaster Program last week, and have read your Blueprint in its entirety, but now I’m on the writing part. I do know that I have a true voice, but sometimes I don’t know how to get that across. I tend to be very picky with my writing, and I edit a lot while I write. I want to give my readers the benefit of reading fewer words yet extracting quality meaning.

    I will try to take two pieces of your advice in this article and apply them this week: drop the perfectionist hat, and try not to write about too much in one post.


  • Thank, Yaro. That makes a lot of sense.

  • I like this article. It’s totally in line with what I have been discovering as a new blogger. I was trying to find “middle ground” on how I wrote after 20+ years writing in the international scientific field.

    I tried it my way but I realised 6 months on that I was still sounding false sometimes after rereading some of my posts because I was fading in and out of authenticity. I rewrote a few, just to check, and the difference in style sent a completely different message. That was an amazing eye-opener.

    Now, after one year, if I find that I’m struggling with an article I put it on the back burner for a bit and because it’s my clue that something is off and I’m not seeing it. It’s usually because I’m mixing two styles of writing again.

    Appreciate this post Yaro.
    Thank you.

  • Yaro, you nailed it. Be yourself. Remember that you are writing to people, not search engines. Being your true self will get you farther in life. Don’t be a fake. People can see through that. I treat everyone as I want to be treated, with respect and always try to be my true self. This is a secret to my success in real estate.

  • That is why those blogger who started out without the thought of making money actually draw a lot of audience.

    That’s why I always make it a point to remind myself that sharing should be the first priority in my blog and then monetizing comes second.

    Thks Yaro, your post reinforce this idea in me.

  • Hi Yaro! I appreciate your encouragement to bloggers; it is one reason I keep reading. I have been working at developing my writing professionally, having written all my life, and being very Emily Dickinson like about my writing. The only “achievement” I can claim at this point is that my writing frequently turns up missing after sharing something I’ve written. It was when I shared that fact with my professor that he observed if it was good enough for people to want it for themselves, I should consider writing professionally. To encourage others, I was 45 at that time, and hadn’t given a thought to it.

    I have been trying to have a more professional approach, but your post reminds me that it is what I have written more for me personally that people ask more for: my true voice.

  • Your Message


    Great post! I really like the reminder to write as if you are speaking to one individual…a conversation perhaps. Being true to thy self will shine through to others.


  • Hi Yaro,
    You make a really good point here. Recently, I applied to be a regular contributor to the Examiner. They have a really high Alexa ranking and loads of traffic. I filled in the required info and worked up a quick writing sample.

    Before I hit send, I read the directions again.

    The writing sample was to be written in the 3rd person. Uh oh. I went back and changed I to he, she or they. It felt formal, distant and I didn’t recognize my voice at all.

    I sent it in. They requested a second sample. I still haven’t done it. That 3rd person voice is for journalists not for bloggers. It doesn’t fit me.

    Thanks for helping me to get clear on that point.

  • Hi yaro,

    I am writing this at 1.28 am. I am with my wife in her hospital as she had an emergency to attend. I was free in her consulting room and read your this blog post.

    I have felt and noticed what has stopped me up till now for letting my real-self flow. Yes that was conditioning. I think I knew about that but was not sure that it is with most of the new bloggers. I am relieved from the stress of not able to acutually express my true-self.

    You always find the topic that is relevant with my ongoing issues! I wanna learn that too, Yaro! 🙂

  • Good points Yaro. When some people get into blogging they see it as a chance to be someone else and talk differently. This can easily backfire as it can be tough to maintain that persona convincingly. Being caught being a fake can ruin all your credibility.

  • A nice analysis of the way why many bloggers might fail expressing their true selves over the net and the reason behind popularity of some cool projects.

    One mistake some bloggers make, or maybe even the majority of them, is simply launching their browsers and reading some stories and then think for a few minutes before rephrasing the contents and coming up with new posts.

    It could generate some better results evaluating the ideas to be expressed online, thinking over the phrases, contents, materials and titles to be written using your own words and thoughts and completely forgetting about the copied web solutions.

  • I can imagine that this article is helping me a lot. Since, I am in an early stage of my one blogging ambitions, I consider this help a seed with the potential for a lot of success. This probably means, I should be even more grateful.

  • I noticed that the first time I started blogging, I was writing in my own voice but for whatever reason I began being very formal. Sure enough, the blog started to dip and I let it go. Almost a year later I came back to it and saw that people still loved my original stuff.

    What did I do?

    I went back to writing as I would and you should to. We can easily get caught up trying to speak to everyone but forget about the one to one conversation that should be going on.

    My advice is to write how you naturally talk and speak. Don’t edit yourself and let it all come out.

  • Over the last 6 months or so, I guess, I have been thinking a lot of what you are saying. Particularly I wanted to identify what I want to do with my blog. At first I guess one should ask himself: What is a “blog”. After I have asked myself this question I came to realize that a blog might be anything. From a person diary type of blog (which I think is more to what you are referring to ) to more professional social media “blogs”.

    At first I think: A blog is called a blog also because it runs on a different platform that your traditional website.
    Secondly: It’s might be a piece of artwork, a collage, a diary for you to look at five years from now and say: Wow: Look at all these memories . . .

    So I guess, depending on who you actually want to be on the internet (yourself or someone who wants to make money out of a site), this will finally tell the outcome.

  • The fact in life is to be yourself and you will have enough to offer. Some tend to change their voice or styles because of the high demand in certain areas.
    All I know what ever area you find yourself, keep it up.
    There shall surely be fans for you.
    Let no body influence your voice

  • Hey Yaro,

    I am lucky enough to be on your list not to miss out any of your awesome posts and when I read the headline of this current post I was drawn to it like by some sort of a magnet.
    This topic is something that is on my mind for some months now and although improving I am still not happy with my results of “finding my own voice” in my blogging. O.K. this could partly be due to the fact that English is not my first language and despite that fact I am blogging in English and will continue to do so but apart from that fact I still experience this little censor inside my head who interfers with my writing. You are spot on when you credit this to educational conditioning which in my case was jurisprudence. Whenever I had to write something for my law studies I was forced to take a logical and scientific approach which often killed the flow of the words in my text. Law texts are not really known for its liveliness…but then I don´t want to excuse myself by pointing with my finger at the past or any other excuses. Always a good reminder to consider if I point one finger at something there are at least 3 fingers pointing back at me.
    It is in my hands to improve bit by bit and to finally find my own voice.
    Your blog post helps me doing that and I am really thankful that you share so much invaluable stuff on your blog and in your courses.
    Keep up the great work and continue to amaze me with you brilliant writing style. I´ll continue to learn and implement until I have succeeded in finding my own voice.

    Thanks a milllion


  • Yaro,

    I’ve been following your blog for years and what I appreciate most is that you always bring me back around to what really matters.

    I have several blogs and I find myself getting caught up on what I think I should be writing instead of just being myself. I’ve noticed on post when I’m myself I get more comments.

    So thank you for such an important reminder.

  • Here’s my issue with this: We’re encouraged to be “authentic” but there is a very specific idea of what that authentic person looks like. Gary Vaynerchuk is an example because he’s done this so successfully. But now everyone thinks they need to be a bit quirky, a bit loud, a bit opinionated in order to be authentic. Which is completely ridiculous! What if you’re not quirky? What if you’re totally normal? Or shy? A good amount of bloggers have become very successful (Naomi Dunford, Johnny B Truant, Erika Napoletano, The Bloggess) by being themselves – and “themselves” happens to have a potty mouth and be straightforward and witty. But that’s THEM. We all have to figure out a way to be what WE are. People will see through the bullshit if we all try to be another Gary Vee.

    I like this post because it does highlight that we need to be ourselves, but what if “yourself” doesn’t explain things casually or simply? What if being themselves means using jargon and complicated language. Would that blog survive? Maybe for the select people who understand and like that, but I’m not so sure about appealing to everyone. Blogging is all about your niche, and I get that, but keep in mind that what makes you YOU isn’t what makes me ME.

  • Excellent article by a true voice. One question: what if my true voice is such that people don’t connect to it? My true voice is verbose, encyclopaedic, exhaustive, overwhelming. I’m often unfocussed. Sometimes I’m frustrated. I guess we must still channel our true voice to focus, to remain positive and above all to connect to others?


  • I buy your practical advice. Outside academics where it seems that some stilted writing is a sign of great learning, writers for the general reader should consider some of the points you made. Tx.

  • I totally agree that writing in a way that is true to ourselves and fun is the key to keeping readers.

    And honestly, your articles have always been easy-to-follow, fun, and meaningful.

    Thanks for sharing and all the inspiring articles so far.

  • I totally agree, I think blog readers seek for authenticity, different from big companies

  • Thanks, Yaro. This is so true. Blogs are popular because people know who is being “real”. I don’t think you’ll find a popular blog written by an inauthentic voice, ya know? Readers have “I smell a rat” spidey senses and just don’t read if we’re not honest.

    Thanks for the reminder, as I am writing some new articles to post within the next couple of weeks!

  • Many times I pretend to be a good teacher when I write a blog. I revise my article too often since I am not satisfy to read what I have wrote. Having read this article I realize that my style is not correct. I’ll try to be my self soon.
    Thank you for the useful article.


  • Hey Yaro,

    I used to have a “marketing blog” before but never got anywhere with it although I did made some very good and strong connections to people who blog more seriously than I do.

    I have a very small blog which I started just a month ago and since I stopped caring for perfection I seem to write a lot easier and I think I’m connecting a lot more to people now.

    I was even called a “natural story-teller” so I’m guessing I must be doing a few things right.

    Your post’s timing couldn’t be better, thank you and have an amazing start of week!


  • Hi Yaro,

    I think you’ve made one of the most important points about blogging.

    I had problems with writing in my own voice when I first started my blog a few months ago. The main reason is because, like you said, I was fearful that I won’t sound professional or knowledgeable enough about the topic I was writing.

    Although I think I’m writing in my own voice, some of my blog posts still don’t reflect my real self. But I find recently that writing becomes more natural to me because I’ve dealt with my fear. I just write about the things I’ve learned from other successful bloggers and share the experience with my audience. I don’t pretend to be something I’m not. That makes writing much easier and more meaningful.

    Thanks for sharing these useful tips.

  • That’s right ! It’s much better writing towards one single person, instead of a group of people. It helps the reader to connect with the blogger!

  • Nice work Yaro. You are one of the few persons I do follow and read every post simply because I do feel like when I am reading your posts, that you are writing directly to me. Your topics are good – but the topic is only as good as how it is written.

  • “If your business model is “I want to make money on the Internet,” you’re not going to get very far. The Internet is profoundly indifferent to your desire to make money with it. “<—most important thing, anyone wanting to make money online, can ever learn. It's not about products, it's about people; it's not about your company, or your product, but about how you go about giving, what you have to give, to the people that need it. Fulfill an intense enough desire and you'll be given millions.

  • I like the way you have explained the blogging strategies. I find these strategies are truly important to make a blog and make it successful. Without finding your own voice/way of writing, it is hard to be unique as who you are. However, I think it needs lot pf practice till new bloggers would come to the point to build their own voice.

  • Awesome strategy on which we should work for sure.I love you Yaro and i’m your huge fan because you are writing reader’s heart’s thoughts.Keep it up man

  • I loved this post and I really felt like you were talking to me Yaro. You have talent and knowledge which everyone likes. It’s my first time reading your posts and it won’t be the last. Amazing the amount of comments on your website compared to the likes of a well known entrepreneur like Grant Cardone or Tony Robbins…

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