Yaro Blog

Audio: Introduction to Google AdWords

This is a podcast audio by Jonathan Mizel interviewing Perry Marshall. It reviews a lot of the basics of using Google AdWords. If you are familiar with AdWords you might find this audio a little redundant but for the newbies interested in learning how to use the system I recommend a download.

Additionally they cover a few interesting topics like:

  • The top three ways to build a mailing list, generate leads and make direct sales
  • What sells on Google and what does not, based on dozens of scientific tests
  • Case study of a campaign that could NOT be made to work, and why

If you want a short introduction to AdWords in an email course format I suggest you try Perry’s free e-course.

Download MP3 | iTunes | Soundcloud ]