This is a podcast audio by Jonathan Mizel interviewing Perry Marshall. It reviews a lot of the basics of using Google AdWords. If you are familiar with AdWords you might find this audio a little redundant but for the newbies interested in learning how to use the system I recommend a download.
Additionally they cover a few interesting topics like:
- The top three ways to build a mailing list, generate leads and make direct sales
- What sells on Google and what does not, based on dozens of scientific tests
- Case study of a campaign that could NOT be made to work, and why
If you want a short introduction to AdWords in an email course format I suggest you try Perry’s free e-course.