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If you are currently struggling to find the time to start your blog business, then this story will inspire you.
Kim Sorgius was one of those people who ‘checked her email once a week’, so needless to say was not super tech savvy. Pregnant with her fourth child, her husband left her, which led to the decision to start a blog as an attempt to make some extra money.
Her blog, NotConsumed.com, started slowly, then hit a big break when by chance Kim shared a picture on Pinterest that linked to one of her blog post. The picture spread like wildfire and resulted in 100,000 visitors to her blog in just that month.
Unfortunately Kim made no money from the traffic because she had no method to make money yet. She had tried Google AdSense advertising earlier, but was banned from the program possibly when some well meaning friends and family clicked the ads on her blog.
Kim Creates Her First Digital Product
After her success with Pinterest, Kim continued to blog and share pictures on the pinning platform. Her traffic stayed up, so she decided to try selling a product as a means to make money.
She created some bible cards, charged $2.99 for the set and promoted them to her audience. They sold well enough, but at the very low price point she only managed to pay a few bills with the income.
Fast forward in time and Kim looks back on her income reports and realizes that she was making a consistent $500 a month just from her first product.
Although she was a bit all over the place with her focus, this demonstration of consistent income, combined with attending a live event, led to the decision to take her business seriously.
Creating More Products And Hitting $10,000 A Month
Kim explains during the interview how her decision to get serious about her business, meeting Leslie Samuel at a conference, and zeroing in on her email list as a key strategy, led to the big financial breakthrough.
From her second product onwards, Kim started using more focused email marketing campaigns and tapped into the power of affiliates to break the $10,000 a month level. She never dropped below that number again.
As you can imagine doing all this while also home schooling four children is a pretty amazing feat. Kim explains what her average day is like towards the end of the interview, and also explains how she was able to hire a few key contractors to help her release more products rapidly.
Success With Low Priced Products
Besides the fact that Kim did all this as a single mother of four, the other aspect of her story that really impressed me was how much money she is making with low priced products.
Today Kim sells 30 products, all of which are below $30 in price. To make $30,000 a month you have to sell A LOT of product at such low prices, which goes to show how incredibly effective her blog is at attracting a huge and engaged audience.
If you’re not achieving the results you want with your blog and email list, listen to this interview and see what is possible.
Yaro Starak
EJ Podcast
Relevant Links
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Yaro,
This is such a wonderful example of someone who is not tech savvy, yet is able to build prosperous business by blogging. Unbelievable, but so encouraging for others who are not there yet!
I personally love the fact that she makes this high income from low priced products… also good example that at the front end of the funnel can be created many low priced products (despite the narrowed niche, but I realize also – it depends on the niche).
Regards to introverts you mentioned in the interview, probably depends on the niche? May be the ‘professional blogging’ attracts more introvert rather than extrovert type simply because of the blogging nature… However, lots of reasons can lead a person to that kind of business, so it’s complicated enough to be analyzed properly by observation only.
Thank you for finding Kim and bringing her story to us!
I wish her lots of further success, happiness and happy growing kids! Great idea to include picture of them (in her case a picture really says more than thousand words – extends her life story even more!)
Thanks again!
Mariana
a ‘not there yet’, but on that path, introvert;)
Isn’t it great to see interviews like this Mariana – it really goes to show what is possible if you focus on giving a lot of value to a community you really care about.
I’m sure as you do the same your results will come too!
Yaro
I totally agree, Yaro.
It’s sad money have to be involved… Knowledge and sharing experience should be free to pass on to the others who are interested or the next generation. Probably that is why when sharing value one is valued from the community back.
Amazing technique, anyway, and Kim is such a great example.
And yes, faisal, especially when you do what you love, not only helps, but it is one of the requirements for successful results, if you ask me.
Mariana
Goes to show how doing what you love helps.
A great interview. One of the best.
Your guest was very responsive, articulate and humble.
And great to know it’s possible to make money from lower priced products.
I will be like her one day.
Leigh
I’m still blown away by Pintrest. That was a significant milestone. Most people who start websites get to a point where they hover around a couple dozen visitors a day. Never getting to the proverbial next level. I love listening to interviews like this because i’m always curious how people get traffic as that is the biggest driver on financial reward.
The interview overall is amazing, a “regular” person with NO tech skills, No plan at all, no eMail list, just with a good topic, and a lot of positive attitude.A first timer here, not a fan of Podcast, and I have to tell U,is hard to follow Kim, due to her humbling behavior and being silly at the same time, was breaking up the conversation frequently,first time I listened I lost interest,I thought this silly woman is making 30 K /mo. ? ? ?
I had to go back and listen again & again.I see the value of her experience, but there are persons easy to have a conversation with and enjoy being interviewed and others that MAYBE don’t think about the audience and is hard to absorb the message, with so much silliness.
Thank U for the interview Yaro.
This is a wonderful interview!! I am also in both the homeschooling arena and blogging and find that digital products are a great way to earn a passive income. I LOVED that with low tech knowledge you can still build a profitable business! This was very encouraging.