Justin Cooke: Co-Founder Of Website Marketplace “Empire Flippers” Explains How You Can Buy And Sell Websites For Big Paydays

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Justin Cooke currently lives in the Philippines, where with a business partner he runs an outsourcing company, and also their passion business, a marketplace for buyers and sellers of websites called Empire Flippers.

In 2013 their business did over $600,000 in revenue and in the first quarter of 2014 they have helped others sell over $250,000 worth of websites and small online businesses.

Justin became a website flipper by accident. His failed mortgage company led him to a middle-management job, where he spent a lot of time hiring people. He had an idea to start outsourcing work to the Philippines, so his company sent him there to manage things.

Joe And Justin From Empire Flippers

Things didn’t go too well for his employer and eventually, Justin found himself in the Philippines with no job, and a small team of workers expecting work to do. He decided as a temporary solution to use his team to build websites following the micro-niche model.

Although none of the sites were huge money makers, Justin was able to come up with a system that consistently created small niche sites that could bring in from $50 to a couple of hundred per month primarily in Google AdSense income.

He continued to work with his team to build a portfolio of sites, but felt he needed more cash flow to grow things rapidly. To help inject more cash, he started selling the niche sites, and then reinvesting the money back into building more.

This eventually lead to the creation of AdSense Flippers, a blog and podcast to teach other people how to create niche websites as an online income source. They used this exposure to bring more buyers to their website marketplace, which eventually was opened up to other people’s sales as well.

They rebranded the business as Empire Flippers and today are focused on expanding their marketplace.

Free Email Course: I created a side income stream by buying and selling blogs and websites in my spare time. Let me show you how you can buy a money-making website by the end of this week. Click here to sign up.

How To Sell Your Website For Thousands Of Dollars

The first 15 minutes of this interview focuses on Justin’s background, then we dive into more details behind creating niche websites and selling them.

I asked Justin to explain how a person can potentially make $100,000 from selling their website. He breaks down what your website data needs to show to justify that price.

Justin also details the exact amount of monthly income that translates into a final sale value. He seemed very confident about the linear relationship between monthly income and final sale price, so make sure you listen in to hear him detail the numbers.

Does This Sound Like Something You Want To Do?

If this interview has got you excited about buying your own website, or possibly selling a website you already have, then I’d like to recommend one of my resources to you.

Justin has one of the best marketplaces where you can find websites for sale at Empire Flippers. You need to know what kind of strategy best fits you, and the kind of questions you should ask before making any purchase.

The same goes for selling. You need to know what metrics are valued most and how to increase the final selling price of your website before you begin.

Once you have a solid strategy and a sound due diligence process, you can get out there and start doing good deals.

I cover all of this, and walk you through several of my own website buying and selling case studies, inside this guide –

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How To Buy And Sell Blogs And Websites
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What You Will Learn

This guide is for anyone new to buying and selling websites. I teach you the following –

  • The Core Process: How to sell a blog or website and how to buy a blog or website
  • Where to find blogs and sites to buy: including specific sites with blogs listed for sale as well as places you might not ever think to look
  • My 8 step due diligence checklist I use when buying
  • How to determine the value of a website, so you don’t get cheated
  • What you need to do to increase the value of your site after you buy it or in preparation to sell yours
  • How and where to find buyers
  • A detailed breakdown of the actual transaction process from start to finish
  • The top Profit Models I recommend you follow

I also include FOUR bonuses with the guide, which you can see on the order page.

Enjoy the interview with Justin and I’ll speak to you soon.

Yaro Starak

Relevant Links

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ]

About Yaro

Yaro Starak is the author of the Blog Profits Blueprint, a report you can download instantly to learn how to make $10,000 a month, from only blogging 2 hours per day. You can find Yaro on Facebook, Twitter and .

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  • Thanks so much for having me on – had a blast, Yaro.

    I just listened back to the interview – thanks for asking good questions and making me look good! 🙂

    Happy to answer any questions/comments your listeners might have here.

    • Thanks Justin, great to have you on the show. Let’s see if people have any questions over the next week.


  • Very interesting story about how Empire Flippers got started.

    I’ve sold a few sites over the past 5 years and it’s been an essential part of my business. I don’t build them with the intent of selling them quickly, but I have liked being able to sell a site, cash out, and move on to something else.

  • You’ve got know when to hold them, know when to flip them…

    Aside from cases when you need the money how do you decide when the time is right to sell?

    • Hey Alistair,

      That’s going to be different for everyone, of course. Unfortunately, there’s no way to tell when the “right” time is, so it’s often for other reasons, like:

      A) Sees more growth/opportunity in another area or market and wants to cash out and focus on that.
      B) Feels more comfortable starting websites from scratch than scaling them – would rather stick to what he/she knows.
      C) Has reached a level of investment with their website purchase that they’re happy to cash out
      D) Needs an injection of cash for personal reasons (baby, wedding, divorce, etc.)

      There’s plenty of others, but those are a few that we’ve seen in the last couple of months.

      My thought is this: If you’re going to be spending most of your time, effort, and energy elsewhere you should sell the asset and let someone else take the reigns. No point in sitting on a declining asset you’re neglecting. Give it to someone else who will hit it hard with some enthusiasm and effort.

  • Knowing when to sell the business is like gambling. You gotta know when you’re hot and when to cash out, usually comes down to your gut feeling.

  • Hey Yaro,

    Nice Tips you have shared about Selling and Buying websites. Selling websites are very easy, but getting the right website for suitable business is little bit Tuff. I don’t know How People are getting the right Web site for them.

  • I thought the story about how Empire Flippers got started was very interesting. It could have been a bad situation for Justin. However, when life gave him a lemon, he turned it into lemonade.
    Good Luck!

  • […] was happy to have a chat with Yaro Starak over at Entrepreneurs-Journey.com about buying and selling websites. While podcasts don’t normally drive all that much web traffic, […]

  • I have a question.
    After building a website and gaining some traffic for it, organic traffic not paid one, what is the best platform to use to sell it at its real price?
    Flippa is good? or there are many other platforms who perform better?

    • We’d be happy to take a look and see if there’d be value on listing your site with us. (Empire Flippers) Please go to our site and feel free to reach out to us directly!


  • Justin I own a Social/Website called Boomeon.com It was built by and for the Baby Boomer Generation. We currently have north of 17000 users and 10000 face book followers. I would like to send you some information about Boomeon in order to get your evaluation of Boomeon with the intent for Empire Flippers to sell my site. Where can I send you our Executive Summary? I look forward to hearing from. Thank you for your time. Bill

    • Rudyard

      HI Murphy

      Boomeon website is not working. Do you want to sell it?

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