Yaro Blog

How Blue Oceans And Disruptive Innovation Can Be Your Path To Startup Success

Walter and I have a very strategic discussion on today’s Everything Entrepreneurship Episode #14 as we look to concepts like the Blue Ocean Strategy and Disruptive Innovation as methods to carve out big profits by creating new markets.

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The two books we mentioned during the call were –

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business

We also talk about these topics during the podcast –

  • How to turn an information publishing business into a hundred million dollar company
  • Internal vs external forms of motivation
  • The parallels between startup companies and internet marketing fundamentals
  • And more feedback from Walter’s experience in the startmate incubator program

To hear your question answered on our next show send me a one to two minute long MP3 explaining who you are, what you are up to and a question for Walter and myself and we will reply on our next episode. You can send the mp3 to [email protected] Or if you are shy, leave your question as a comment reply to this post.

Enjoy this week’s episode and we will talk to you again next week.

Yaro and Walter